Parker&MorganArt Director / Email and Online Marketing Manager
Mar. 2014 - Oct. 2016Pasadena, CA Responsibilities Manage internal teams actively shaping and facilitating communication across all spectrums, Tracked projects, escalated all task or timing issues
Developed and led campaign deliverables for a diverse range of corporations
Design, Script automate and execute e-mail marketing campaigns for
multiple hotel and e-commerce web sites, email database ranging 5,000 to 250,000
Owned the campaign optimization process for websites, social media presence,
ad creatives and direct response campaigns. Develop full range of written materials for digital/traditional advertising, social, PR
Investigate latest ad serving, marketing technology for high impact campaigns
Track all KPIs metrics, generate reports with optimizing recommendations Lifecycle management, Drip campaigning and A/B testing
Actively tracked project tasks to ensure milestones, with status updates Deliver all requirements on time and within budget Serve multiple ad mediums, marketing campaigns spanning
print large format, magazines, web ads, social media and email
Development of new business proposals, including strategic planning