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Work Background
Automation AnywhereChief of Staff to CMO and Marketing Program Management
Jan. 2022 - Aug. 2023San Jose, California, United StatesChief of Staff to CMO with an organization of 120+ people and $70M. * Created first Marketing Scorecard providing consistency in reporting and analysis of business performance. * Program managed largest digital event in company's 19 year history focused on the transformative generative AI technology. Exceeded registration goal by 275%. * In collaboration with other chiefs of staff, documented first Corporate Operational Rhythm which provided all teams with predictability and efficiency in planning process. * Led all planning and agenda creation for Marketing all-hands, off-site meetings and internal and external Marketing organization communications. * Successfully managed and delivered FY24 Company Kick-off session for all global employees.
Automation AnywhereChief of Staff to CTO and Marketplace Business Operations
Jan. 2019 - Jan. 2022San Jose, California, United States
Magento Commerce (now Adobe)Director of Product Marketing
Feb. 2015 - Jun. 2017Campbell, CASelected by executive leadership team to join newly independent Magento Commerce, spinout from eBay. Reported to VP of Product Marketing. Accountable for all marketing activities for 5 of 7 products in growing commerce product portfolio including Cloud, Order Management, Business Intelligence, Shipping and Payments & Risk. * Defined strategy and led execution of all go-to-market activities including product positioning and messaging, content creation, sales and partner enablement, lead generation and growth, thought leadership, and analyst briefings. * Oversaw launch of first Cloud solution in April 2016 which grew to represent over 40% of E-commerce Platform sales by April 2017. * Reworked all sales and marketing materials to appeal the business buyer, shifted all content to emphasize the business benefits of the solution vs. the technology behind the solution.
eBayDirector of Product Marketing, Innovations & New Business Ventures
Jan. 2013 - Feb. 2015San Jose, CAPromoted to director-level as part of a specialized team focused on defining the future of commerce and testing the limits of new technology. Defined innovative marketing strategies to achieve business goals, created detailed implementation plans, and outlined key metrics to ensure team was focused and achieved success. * Achieved $100M+ in new revenue for eBay by developing marketing campaigns to generate awareness and engagement with new products exemplifying zero-effort commerce, including wearables, predictive modeling, 3D printing, chat commerce, local, and image recognition technologies. * Led team of three direct reports and functional partners that consistently over-delivered on aggressive net new revenue targets and ROI goals.
eBaySenior Manager, Product Marketing, Mobile
Dec. 2010 - Jan. 2013San Jose, CAHand-picked to hold responsibility as eBay’s first mobile marketer, to create multi-channel marketing campaigns for product awareness, drive downloads, and vastly accelerate customer engagement with a full suite of eBay mobile applications. * Analyzed app usage data, mobile consumer research projects, and industry trends and reports to make data-driven decisions which resulted in a 30% increase in downloads. * Collaborated with Public Relations and Analyst Relations teams to amplify marketing campaigns and spending, resulting in 660 published articles featuring eBay Mobile in 2011. * Oversaw a $10M budget for mobile business growth acceleration, creating mobile and web display ads, paid search, email, TV, trade show, sponsorship marketing, and more. Instituted test, learn, modify approach to achieve $2.00 CPA for core eBay Mobile applications. * Regarded as key-contributor to the dramatic increase of eBay mobile business from $610M to $20B within 4 years, greatly overachieving annual mobile GMB goals.
eBaySenior Program Manager and Product Manager, Mobile Apps
Sep. 2009 - Dec. 2010San Jose, CAServed as one of the first members of dedicated Mobile Team; ensured all project and program activities remained focused and on track working closely with product owners, developers, QA, and other partners within eBay. * Conducted daily meetings, created detailed project plans and removed roadblocks, leading to product releases that generated positive reviews from customers as well as media and the tech and business industry. * Selected to take on expanded responsibilities which included full ownership of product management tasks for the eBay Deals and eBay Fashion iOS apps. Wrote product requirements aimed to enhance the user experience of the mobile, on-the-go customer.
eBaySenior Program Manager, Platform & Innovation Team
Jan. 2007 - Sep. 2009San Jose, CADrafted into team building disruptive innovation prototypes that experimented with emerging technologies and their potential to grow the eBay business. * Defined and launched the Micro Projects Program; owned all aspects of program, including marketing and evangelism, project feasibility assessment and review, program roadmap prioritization and management of secure third-party data center and program system administrator. * Owned all operations for eBay’s semi-annual SkunkWorks Demo Expo (internal innovation competition). Handled all event activities, including internal marketing and promotion, team coordination, awards, and coverage with executive leadership and board members. Grew participation in Expo by 200%.
eBayTechnical Program Manager
Sep. 2002 - Dec. 2006San Jose, CARecruited into eBay to project manage up to 12 technology projects at a time. Motivated cross-functional teams to meet project goals and milestones. Instituted new processes to improve communications and effectiveness with offshore development teams. Launched new GCMS tool for internal clients, led project team migrating Global Billing to new platform.
WebExSenior Program Manager
May. 2002 - Sep. 2002Santa Clara, CA
EnvizSenior Product Manager
Feb. 2001 - Nov. 2001Redwood City, CA
Petopia.comSenior Product Manager, Ecommerce & Director of Production
May. 1999 - Feb. 2001San Francisco, CA
Bay NetworksTeam Lead, Product & Customer Initiatives, Interactive Web Group
Jan. 1996 - May. 1999Santa Clara, CA
White House Council on Environmental Quality Intern
Aug. 1995 - Dec. 1995Washington, District of Columbia, United States
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