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Work Background
AT&TUX Content Strategist
Apr. 2023 - Apr. 2024Remote• Develops and executes journey maps to track customer communications resulting in increased website traffic and engagement views.
• Conducts comprehensive research and analysis on target audience preferences, industry trends, and competitor activities to inform content creation and distribution plans.
Collaborates with cross-functional teams, including UX designers, writers, and marketing managers, to create and optimize content across multiple digital platforms.
PGT InnovationsContent Strategy Manager
Jun. 2022 - Nov. 2022• As a member of the branding team, led strategic overhaul of social media channels including YouTube, Facebook, LinkedIn, Instagram and Twitter • Implemented a strategic message map for use in alignment with messaging framework. • Interviewed survivors and wrote lifestyle pieces on the aftermath of Hurricane Ian.
PepsiCoSenior Content Strategist
Jun. 2020 - Jan. 2022Remote• Supporting the digital transformation goals of R&D; created, implemented and oversaw global campaign with online videos, creative outreach, social media and lifestyle copy; featuring team communications and milestone project updates, resulting in increased engagement and viewership. • Completed, supervised and recorded over 100+ stakeholder interviews, including senior leadership and the creation of thought leadership articles. • Produced, published and scripted 25+ online videos, including 6 celebrity cameos featuring Cedric the Entertainer, Gilbert Gottfried, Taylor Dayne and Lisa Loeb.
Neal Communities of Southwest Florida, Inc.Digital Marketing Strategist
Dec. 2016 - Dec. 2020Sarasota, Florida• Implemented new strategic lead generation and attribution reporting system designed to analyze sales leads by channel, sorting leading by cost, standardizing trend reporting, reporting out on month over month and year over year, leading to lower costs per lead and acquisition, an increase in quality of leads, a 30% decrease in cost per lead, and a 25% increase in converted leads to sales • 2019 Best Website Award by the Manatee Sarasota Builder Industry Association for the implementation of brand-new website that achieved a 40% increase in traffic and decreased bounce rate by 30% • Using UI/UX experience, built, designed, and released 4 new websites, 10 microsites, and over 50 landing pages, increasing digital footprint by at least 65%
Direct EnergyDigital Content Specialist
Jan. 2015 - Aug. 2016• Wrote, produced, and directed 12 How-To videos for YouTube featuring celebrity Mike Rowe • Designed and facilitated new computer-based onboarding training for technicians to replace in-person training, allowing for streamlined and immediate 1st day readiness, increasing productivity by over 100% for technicians and teams nationwide • In collaboration with President & CEO, directed and produced corporate office launch of goodwill video featuring donations to children’s hospital
Taylor MorrisonDigital Marketing Associate
Feb. 2014 - Jan. 2015Sarasota, Florida• Implemented new online marketing campaigns using strategic email marketing, achieving an overall 15% increase in sales leads • Managed all company training including creation and deployment of all production materials, CRM training, Sales and Marketing training. Through proper training, was able to increase sales efficiency and productivity using up to date adult learning methods
WFTX-FOX 4News Anchor - Morning Blend
Jan. 2014 - Mar. 2014Cape Coral, Florida• Temporary assignment covering as anchor reporting from the Southwest Florida region on communities, local news, popular topics and current events. • Served as Host of Paradise TV travel show, interviewing in-studio and satellite experts and film celebrities, writing all openings, questions, tags and teasers while producing and creating recipes for cooking and food based segments
WFLA-TVLifestyle Expert - Daytime TV
May. 2012 - Jan. 2015Tampa, Florida• Collaborating with key clients and stakeholders, wrote, researched, filmed, and was featured as a Lifestyle Expert on over 100 segments for sponsored content in nationally televised segments on subjects such as home entertaining, cooking, travel, healthy eating, and holidays
HSNOn Air Presenter, Online Segment Producer
Apr. 2009Tampa/St. Petersburg, Florida Area• Featured in over 450 live shows and internet campaigns representing global brands including Martha Stewart, Krups, Top Shelf Cuisine, Chefs Choice, Crock-Pot, Sony and more
WTSP-TVMultimedia Journalist - Metromix
Feb. 2009 - Apr. 2012Tampa/St. Petersburg, Florida Area• Produced, wrote, shot, and published over 100 weekly stories about local entertainment, events, restaurants, and nightlife
Sarasota County GovernmentCommunity Affairs Specialist
Apr. 2007 - Jun. 2011Sarasota, Florida · On-siteResponsible for community plan implementation, assisting citizen councils, leading community vision sessions and training employees on subjects such as remote work, policies and procedures, media relations and town hall events. Completed Project Management (PMP) certification 2008.
DC Department of Consumer & Regulatory Affairs (DCRA)Community Affairs Manager
Apr. 2006 - Mar. 2008Washington, District Of ColumbiaServed as primary liaison between agency and citizens, community organizations, council officials and Mayors office. Communicated regularly on licensing and building information, zoning adjustments and violations, code enforcement, commercial and housing permits and rental housing inspections. Appeared before council to provide testimony on agency communications, projects and concerns.
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