Nancy Matsuda - Product Manager, Carrefour Brasil

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Work Background

CarrefourSenior Product Manager

May. 2023 - May. 2024São Paulo, BrazilI have supervised two squads, guiding them to develop and implement innovative solutions. Payments and Catalog. In the payments industry, I lead the team to enhance the customer experience by ensuring efficient and secure transactions, collaborating with cross-functional teams and applying technology for advanced solutions. In Catalog management, I focus on optimizing the customer journey, improving navigation, search functionality and product recommendations, aligning with the brand's vision.

ThoughtworksSenior Product Manager

Jun. 2022 - Feb. 2023São Paulo, BrazilI worked as a consultant on a project in the pharmaceutical sector. We developed a Supply Chain and Logistics Platform in collaboration with an international client, adapted to the specific demands of the pharmaceutical industry. At the intersection of technology and healthcare, I played the role of Products in the platform architecture, simplifying processes and increasing efficiency throughout the supply chain. I led a diverse team, prioritizing deliveries aligned with the client's Key results, promoting a collaborative and results-oriented environment.

Grupo BoticárioProduct Manager

Jul. 2020 - May. 2022São Paulo, BrazilAs Product Manager, I led initiatives that expanded the sales potential on the group's marketplace. I highlight the contribution to the creation of the marketplace in and management of the marketplace out, strategically expanding sales in external markets. This involved formulating robust strategies to expand market reach, explore new customer bases and drive sales growth across multiple platforms. We delivered a platform for sellers, empowering them with tools and insights using intuitive technologies, we elevated the sales process, optimizing efficiency and increasing profitability, I also orchestrated integrations with the main market players through APIs, creating a connected ecosystem and amplifying the overall functionality of the market.

DasaProduct Manager

Jun. 2019 - Jul. 2020São Paulo Area, BrazilIn the mission to digitize and elevate patient care, we seek to optimize the delivery of essential goods and medical services, automating nurses' itineraries to ensure continuous efficiency by creating an application for Home Collection. Taking on various roles, from partnerships to product creation, I played a central role in leading the project, from ideation to execution. This included prototyping, hypothesis gathering and validation, backlog management and prioritization, ensuring a comprehensive and well-structured development process. Adopting a customer-centric approach, we manage the customer experience throughout the cycle, orchestrating the launch across all of the group's brands in Brazil. This strategy delivered a cohesive and streamlined experience, effectively meeting the needs of our diverse customer base.

MutantProduct Owner

May. 2018 - May. 2019São Paulo Area, BrazilAs a dedicated member of the Vivo Telecomunicações team, I led the evolution of customer experiences through artificial intelligence. This project stands out for its pioneering spirit in the development of virtual assistants. I strategically orchestrated the product roadmap, oversaw prototypes and pilot projects, established crucial metrics for launches, conducted KPI analyzes and fostered a culture of innovation. Cultivated strong cross-departmental relationships and close collaboration with clients to ensure holistic understanding and seamless flow of information.

FSProduct Specialist

Apr. 2014 - Mar. 2018São Paulo Area, BrazilAt Exa, I led product management, refining the backlog, maintaining relationships with all stakeholders and collaborating with the development team in all phases of the project. I established connections with foreign suppliers, participated in the UX architecture and ensured product excellence by analyzing KPIs and creating strategies to improve performance.

TerraProduct Analyst and Business Developer

Mar. 2013 - Mar. 2014São Paulo Area, BrazilI worked in the company's mobile area and in the design of the Portal, I conducted performance analyses, implemented corrections and improvements, and supervised tests. Maintained a comprehensive relationship with all parties involved, including IT, operators, legal and financial sectors.

Spring WirelessCustomers and Carriers relationship

Dec. 2010 - Dec. 2012São Paulo Area, BrazilAnalyzed the potential of mobile marketing products in more than 3 countries and created sales plans to drive product growth. Oversaw strategic partnerships with foreign partners.