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Senior Sales Executive
Additive DesignSenior Sales Executive
Nov. 2022Leeds, England, United KingdomSales Executive Consultant, at CAST3D, medical device start-up in the UK helping patients with limb immobilisation. Working to become established in the UK in both private healthcare and NHS. Accomplishments: Developed a go-to-market plan to help CAST3D grow within private clinics and NHS Leeds in the current phase and look to expand into London and other regions across UK. Mentored executives from the start-up in Sales motions and go-to-market strategies
Field Sales Program Senior Manager
PTCField Sales Program Senior Manager
Mar. 2022 - Oct. 2024Barcelona, Catalonia, SpainDirected global field sales programs across all solution portfolios, supporting Inside Sales teams in driving pipeline growth through targeted messaging and account-specific strategies. Leveraged advanced data analysis to identify opportunities, prioritize accounts, and align messaging with compelling business events to enhance engagement. Collaborated with cross-functional teams to ensure program effectiveness and alignment with global sales objectives, driving consistent revenue growth. Played a key role in optimizing sales performance by developing tailored approaches to address customer needs and market dynamics. Accomplishments: - Created an urgency within ISS teams to work on accounts we have identified and they adopted more Y-o-Y a. FY23 - 85% engagement | b. FY24 - 100% engagement - In FY24 ISS team drove $4 million in program pipeline for all solutions (CAD, PLM, ALM, IoT, AR, SLM), programs brought in 25% of total pipeline where we had a goal of 23%. - In FY24 implemented the “Master Calendar” for each Account Executive worldwide to go target accounts for each quarter with compelling events.
Core Programs Execution Manager EMEA
PTCCore Programs Execution Manager EMEA
Feb. 2021 - Mar. 2022Barcelona, Catalonia, SpainLed programmatic sales initiatives across EMEA to drive pipeline growth and increase new bookings for CAD and PLM solutions. Delivered strategic insights to enhance existing sales programs, optimizing performance and maximizing revenue potential. Designed and implemented new sales programs to improve pipeline development, accelerate bookings, and contribute to overall business growth. Collaborated with cross-functional teams to ensure program alignment with regional and organizational sales objectives. Accomplishments: - Implemented a key communication strategy with Account Owners and Sales Overlays to support ISS reps globally to impact on pipeline and new bookings. - Drove a focus on competitive displacement initiatives across the organisation focusing on Dassault Systems (CAD & PLM).
Mathcad Account Executive
PTCMathcad Account Executive
May. 2019 - Feb. 2021Barcelona Area, SpainManaged Mathcad sales across the Northern European Region (UK & Ireland, Nordics, and Baltics), driving revenue growth through both direct and indirect sales channels. Built and nurtured strong relationships with strategic customers and resellers to support their Mathcad initiatives and projects, ensuring long-term client satisfaction and retention. Designed and executed targeted sales campaigns to engage both strategic accounts and reseller-led customers, contributing to regional business development. Collaborated with internal and reseller technical teams to facilitate and support technical discussions, aligning solutions with customer needs. Led technical engagement efforts by coordinating with Application Engineers to address potential clients’ challenges and demonstrate Mathcad’s value. Accomplishment - Quota achievement: - a. FY19 - 119% | b. FY20 - 101%
Senior Business Development Representative
PTCSenior Business Development Representative
May. 2017 - May. 2019Barcelona Area, SpainConducted strategic prospecting and cold calling to identify and secure new business opportunities within the Nordic and Baltic regions, specifically for the CAD segment. Managed the end-to-end lead generation process, including inbound and outbound activities, to drive pipeline growth. Delivered value to prospects and customers through social selling techniques and by effectively showcasing product capabilities. Executed high-quality outreach to strategic accounts to uncover new business opportunities and cross-sell within existing client portfolios. Collaborated with channel partners to drive business growth through targeted campaigns and joint initiatives, contributing to overall regional sales performance. Accomplishment: a. 100%+ KPI achieved in the last 5 quarters | b. Partner relationship now strengthened | c. increased pipeline Q-o-Q by 5-10%
Business Development Associate
PTCBusiness Development Associate
Jan. 2016 - May. 2017Barcelona Area, SpainCold Calling and prospecting to find new business Lead Generation and Lead Management via Salesforce and other social media platforms Accomplishments: a. Trained & enabled new team members | b. KPI overachieved over 100% in last 4 Quarters
Inside Sales Representative Intern
Parametric Technology Corporation (PTC)Inside Sales Representative Intern
Oct. 2015 - Jan. 2016Barcelona Area, SpainCold calling and prospecting into accounts to find new business in Northern European Region in the CAD segment. Supporting field sales with account mapping identifying right contacts in accounts Accomplishments: Understood the business needs and requirements fast enough to be hired within 3 months of a 6-month internship
Assistant Manager
SHAHFOODS S.LAssistant Manager
Aug. 2013 - Oct. 2015Barcelona Area, SpainStock Management: Constant Communication with other stores for stocks and Purchasing: Negotiating, coordinating & reviewing with distributors Customer Relations: Building rapport with customers and local highest businesses Branding project: Re-branding stores to change consumer perceptions to increase sales & customer traffic Accomplishment: Increase sales by 10% on year-to-year growth
Associate
StaplesAssociate
Nov. 2011 - Aug. 2013BradfordFocused on building customer rapport and interpersonal skills, serving customers & finding solutions from within services or products of Staples. Copy & Print Centre (CPC): Provided a printing solutions service for customers and businesses. Training: Staff training in all departments: sales, stock, shop floor to CPC for improving team building & interpersonal skills in offering a smoother customer process. Accomplishment: 4th Highest sale across UK store | Built a strong local business relationship
Work Member
SHAHFOODS S.LWork Member
Jun. 2011 - Sep. 2011BarcelonaMaintained a strong relationship with vendors before store closure. Maintained stock levels and offered great customer service even when closing, promoting other stores within the company. Purchasing and delivering goods from wholesalers to stores and restaurants within the company and parent company. Successfully implemented a change in the layout of the shop to allow for a more shopper friendly experience that helped customers find items regardless of their language barriers
Kleeneze Representative
KleenezeKleeneze Representative
Nov. 2007 - Aug. 2008BradfordDoor–to–door selling utilizing catalogues and other marketing material Accomplishments: I maintained my own goal of 25 door-to-door visits for new customers. I was able to increase my customer base and my number of sales.
Crew Member
McDonald’sCrew Member
Jul. 2006 - Nov. 2008Bradford

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