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HPHead Of Worldwide Gaming Marketing & Influencer Strategy
Nov. 2023 - Sep. 2024United KingdomOrchestrated global gaming marketing strategy, leading initiatives across market analysis, KPI establishment, and strategic partnerships, aligning with overall business objectives and significantly enhancing the gaming community's engagement. Implemented cutting-edge digital engagement strategies that amplified brand loyalty and drove fan base expansion, leveraging the latest in gaming technology and social media trends. Fostered cross-departmental collaboration to ensure cohesive marketing efforts, resulting in a unified global campaign that resonated across diverse markets.
HPHead of International Marketing & Communications
Nov. 2022 - Oct. 2023United KingdomLed Gaming marketing and communications strategies across EMEA, APJ, LATAM, and global markets, driving departmental integration and fostering a culture of innovation post-acquisition, enhancing global brand presence.
HyperXSenior Marketing Manager - EMEA
Aug. 2020 - Nov. 2022United KingdomDirected EMEA marketing operations, spearheading channel, digital, PR, and social strategies, resulting in substantial improvements in market penetration and brand recognition through strategic campaign execution.
HyperXEMEA Channel & Digital Marketing Manager
Mar. 2019 - Aug. 2020United KingdomFronted the development and implementation of an integrated channel marketing strategy, enhancing brand retail/etail presence and sales in over 36 countries through targeted marketing initiatives and budget optimisation. Drove the digital transformation agenda, resulting in streamlined operations and enhanced online consumer engagement.
MIOWEU Marketing Manager
Jun. 2018 - Mar. 2019Revitalised the brand’s digital marketing strategy, significantly increasing web traffic and consumer engagement through targeted content marketing and SEO optimization. Led the strategic market entry for new product lines, establishing Mio Technology as a key player in the automotive accessories and consumer electronics industry in Western Europe.
Merlin EntertainmentsDigital Marketing Manager
Sep. 2017 - Jun. 2018United KingdomRevamped the online digital presence, enhancing UX and customer satisfaction, leading to a 30% increase in online ticket sales. Collaborated with digital agency to enhance app functionality & e-commerce solutions, introducing features that improved navigation and user experience, enhancing the guest experience, user engagement and conversion rates.
Kingston TechnologyDigital Marketing Specialist
Mar. 2015 - Sep. 2017United KingdomLed the execution of multi-channel digital marketing campaigns, successfully launching new gaming products across EMEA and achieving a 40% year-on-year growth in product awareness.
Kingston TechnologyPublic Relations Specialist
May. 2013 - Mar. 2015United Kingdom
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