The Million RosesCommercial Director
Jun. 2023As a Chief Revenue Officer, I am at the helm of driving our company's revenue growth through innovative and effective strategies. My role encompasses a broad spectrum of responsibilities, from managing high-impact digital marketing campaigns across platforms like Meta, Google, and Microsoft Ads to orchestrating comprehensive offline and online PR efforts. I lead the creation and integration of SMS and email campaigns, oversee affiliate marketing initiatives, and direct the development of creative assets, ensuring our branding is strong and consistent across all channels. Key Responsibilities: Integrated Marketing Leadership: Spearhead performance-based digital marketing campaigns across various platforms, including Meta, Google, and Microsoft Ads, ensuring they align with our overarching revenue goals.
SMS and Email Marketing: Oversee the strategic integration of SMS and email campaigns into our marketing mix, enhancing customer engagement and retention.
Affiliate Marketing Management: Direct and enhance our affiliate marketing efforts, aligning them with our revenue objectives and nurturing profitable partnerships.
Creative and Branding Oversight: Lead the development of creative assets, ensuring they reflect our brand's values and message, and resonate with our target audience. Maintain brand integrity across all marketing initiatives and touchpoints.
E-Commerce and Marketplace Strategy: Strategize and manage our presence on e-commerce platforms and marketplaces, optimizing for revenue growth and customer reach.
Public Relations: Drive both online and offline PR efforts, enhancing our brand visibility and reputation in the market. Develop and implement PR strategies that support our commercial objectives.
Cross-Functional Collaboration: Collaborate closely with various departments to ensure marketing strategies are integrated and aligned with the company's overall business goals.