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Atlanta Dog MomBoard Member
Aug. 2024Atlanta, Georgia, United StatesAtlanta Dog Moms helps bring accessible, low-cost veterinary care, food, toys, daily essentials, and more to Atlanta and beyond. Atlanta Dog Mom is a community and non-profit founded by a need to unite diverse dog moms to connect, learn, and encourage each other to be the best dog mom we can be. Atlanta Dog Mom is a safe space for Black, BIPOC and Queer people of all genders to be their full selves and is welcoming to allies who support these values. We host pet-friendly social events and operate an online pet pantry and thrift store to support access to affordable pet care needs and host community pet care initiatives in an effort to keep more pets and home and out of shelters.
Sequin Rewards Visa® Debit CardCustomer Advisory Board Member
Jun. 2024The Sequin Rewards Visa® Debit Card is the first debit card in U.S. history designed to reward where women spend, with up to 6% cashback on beauty & drugstore hauls, gyms, & more. Sequin cardmembers also receive up to 3.56% APYt on checking, access to Sequin University, and a supportive community of ambitious women who are leveling up our finances. Sequin is on a mission to recognize women's financial power - and fight the threats against it like the Pink Tax. The company is founded by Visa & PayPal experts with a passion for empowering women financially. Sequin has raised $5.7M from top investors in Silicon Valley like Y Combinator, the Schwab Family, and IDEO with over 90% of angel investors identifying as women. The company has been featured by top publications including Forbes, ABC7 News, Her First $100K and is based in San Francisco, California. As a Customer Advisory Board member for Sequin, I am joining the beginning of a feminine financial revolution to provide representation of the Sequin Brand - ambitious, aspirational women who are passionate about women's financial empowerment.
Advertising Production Resources (aka APR Consulting)Influencer Marketing Consultant
May. 2024
Influencer Marketing AwardsGIMA (Global Influencer Marketing Awards) Judge
May. 2024 - Jun. 2024London Area, United KingdomAlongside the top minds globally in influencer marketing, I evaluated over 50 campaigns and activations from all over the world. It was an honor to witness firsthand the impactful work the top brands and agencies are creating within our industry.
ForbesBLKMember
Jan. 2024United StatesForbes BLK is a global community of Black entrepreneurs, professionals, leaders, and creators who are driving systematic change in business, culture, and society. It is a community of exceptional leaders of color who are breaking down barriers, creating more equitable economies, and driving a new culture of connection, collaboration, and change.
Creator Economy LiveProfessional Speaker
Jan. 2024 - Jan. 2024Las Vegas, Nevada, United StatesStrategies for Creator Contract Negotiations, Fair Compensation, and Navigating Diverse Payment Landscapes in 2024: Negotiating creator contracts and determining fair compensation based on performance can be a complex and daunting task for brands. In this session, we'll navigate this intricate terrain, providing valuable insights to help you strike a balance between fair remuneration and effective budget allocation. Discover the importance of creating a space for open dialogue and fostering trust and understanding between brands, agencies, and creators.Enhance your negotiation skills, foster open communication, and navigate the compensation landscape with clarity and fairness. Learn strategies for establishing rapport, trust, and understanding between brands, agencies, and creators. Explore diverse compensation models, from pay on performance to flat fees, and tailor strategies to campaign goals and influencer collaborations. Join us to empower brands in making informed decisions for impactful influencer marketing campaigns.
MIMIO.aiFounding Influencer Community Member
Oct. 2023As part of the founding creator community, I help shape product and go-to-market strategy. MIMIO allows creators achieve their dreams, grow their fan following, and even monetize their digital presence with their Al personas.
Amazon One MedicalInfluencer Marketing
Apr. 2023 - Apr. 2024United StatesAs the Influencer Marketing Manager I was responsible for revamping the strategy and execution of Amazon-owned One Medical's influencer marketing program while scaling it. This role involved collaborating with the Growth Marketing team to build awareness, grow membership, and contribute to social media content and followers through strategic influencer partnerships. Developed an influencer strategy aligned with larger marketing and communications goals
Managed day-to-day influencer partnerships, including sourcing, contract management, and content direction
Collaborated with regional marketing, growth marketing, social media, and PR teams to incorporate influencers into brand-building storytelling
Managed a six-figure budget and ensured timely invoicing and accounting updates
Provided regular analytics and success metric reporting to key stakeholders
Apartment Therapy MediaSenior Influencer & Talent Manager
Jan. 2023 - Mar. 2023
Women in Influencer MarketingMember
Mar. 2021United StatesActive member of WIIM
Association of National AdvertisersJudge: REGGIE Awards
Feb. 2021 - Mar. 2021As an ANA Brand Activation judge, I reviewed approximately 10 to 15 cases in various categories, providing my judgement on which submissions are worthy of consideration to win an ANA REGGIE Award.
PetalVice Chair, Sustainability Council
Nov. 2020 - Nov. 2022
Apartment Therapy MediaInfluencer & Talent Manager
Oct. 2020 - Dec. 2022New York, NY
New York UniversityGuest Lecturer
Sep. 2020New York, New York, United StatesEach Fall I speak with NYU undergraduate and graduate media students about the influencer marketing industry from the perspective of a creator, in-house, agency side, in media, and within tech. From content strategy, navigating partnerships, new platforms, and the evolution of the industry as a whole, this is one of the most fulfilling experiences I have the privilege to be a part of.
The Clorox CompanyInfluencer Advisory Council Member
Jan. 2020 - Feb. 2024Greater Boston AreaParticipate in insights projects to help develop products, concepts, and strategies.
Help direct Clorox initiatives to be a brand I know & trust.
Connect with the Clorox execs and scientists behind my favorite products.
BazeHead of Influencer Marketing, PR & Social
Aug. 2019 - Oct. 2020Greater Boston AreaBaze is the global leader in science-backed personalized nutrition.
MavrckInfluencer Marketing Operations Team Lead
Oct. 2018 - Jun. 2019Greater Boston AreaEnable brand loyalists, micro, macro, and mega influencers to tell powerful stories of innovation and authenticity through advertising, brand strategy, digital engagement, events, in-store experiences and beyond in addition to driving reviews. Oversee all aspects of influencer campaigns including development of key campaign initiatives, gathering product development feedback, marketing, communications, SOV research, and facilitating & mediating between internal brand teams and portfolio of influencers. Define priorities and orchestrate work streams to ensure efficiency across all influencers/brand plans and initiatives within beauty, CPG, fashion, fitness, food, lifestyle, retail, technology, and travel industries. Drive traffic, enable scale, amplify brand storytelling, educate and inspire consumers, improve social sentiment and recognition. Develop resources to allow partners to scale their practices in a self-service capacity. Implementation and management of benchmarking and measurement standards to improve tracking of influencer program effectiveness, impact on brand health, and ROI.
MavrckSenior Influencer Marketing Operations Manager
Apr. 2018 - Sep. 2018Boston, Massachusetts
NorbellaContent & Influencer Marketing Strategist
Apr. 2017 - Apr. 2018Greater Boston AreaContent planning, creation, execution, optimization, amplification, and performance tracking of blogs, eBooks, whitepapers, infographics, video, social, and more. Paid social ad distribution, optimization and reporting via targeted audiences on Facebook and Instagram. Sole creative ideation, execution, management, and reporting of influencer marketing campaigns for AAA Northeast, Cumberland Farms, and Nelsons Natural Remedy. Social listening via Crimson Hexagon, native ad execution via ShareThrough, reporting via Google Analytics and HubSpot, content management via Sprinklr.
LocaleurAdvisory Board Member
Aug. 2015 - Feb. 2024Boston, MAAs an Advisory Board Member, I provide strategic growth and marketing recommendations that align with the ethos of the company and promote innovation.
WriterAccessManaging Content & Influencer Strategist
Sep. 2014 - May. 2017Boston, MassachusettsAs Managing Content Strategist, I oversee all marketing-related content initiatives, both internal and external across multiple platforms to drive brand awareness, engagement, sales, retention, and other positive behaviors for WriterAccess & Content Marketing Conference. Leadership experience includes: managing the content team through agile to ensure: brand consistency, channel optimization, segmentation and localization, analytics, and meaningful measurement. I focus on defining, governing, and deploying our brand story, both from the organization’s perspective and the audience’s interpretation. Leveraging market data I develop content themes and topics. Executing a plan to develop the
assets that educate customers that leads to critical behavioral metrics. I work with our product team to make suggestions on CRM and CMS changes and upgrades. Lastly, I help Marketing Managers, CMO's and CEO's of SMBs and Fortune 1000's determine the particular approach to content that will offer the greatest value for their organizations. This begins with developing and documenting their content marketing strategy, defining audience personas and content mission, setting clear marketing objectives for content, and understanding how the organization’s content integrates with the rest of its business objectives. Beyond that I work to make recommendations regarding marketing automation, email management, and social media management tools.
Engineering Planning and Management, Inc.Engineering Administrator
Feb. 2012 - Sep. 2014Framingham, MAFull range of administrative and operational support functions integral to the efficient functioning of an office including but not limited to: maintaining schedules, travel arrangement of executive management, drafting routine correspondence, composition of project plans, editing of contracts, proposals and project closings. Provided assistance in event planning, ensuring all office equipment, supplies and computer services are provided and maintained to meet needs of the office’s staff. Controlled and coordinated expenses for meetings, publications, subscriptions, couriers, travel and catering. Liaised with clientele and contractors to ensure visits are coordinated in an effective and timely manner. Coordinated any other special events, trade shows, meetings and conferences locally, nationally and internationally. Provided general information to incoming calls regarding Accounts Payables, Purchasing, Travel Policy and Expense Reporting. Provided minor HR and in depth QA support in accordance to the NRC (Nuclear Regulatory Commission.)
The Influence AtelierHead of Influencer Marketing
Mar. 2009United StatesThe Influence Atelier provides a range of consulting services including influencer strategy, talent identification, partnership negotiations, talent briefs, contracts, campaign execution, and measurement. Formerly known as: BCS & ANL.
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