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Work Background
Fruit StreetInvestor and Board Member
Apr. 2022New York City Metropolitan AreaFruit Street delivers the CDC's Diabetes Prevention Program using telehealth, wearable devices, and mobile applications.
• Focus on advising the C-Suite on commercial and operational strategy, execution, and performance evaluation, as well as providing expertise in go-to-market areas such as partner development, sales operations, and commercial modeling and validation.
• Oversee integration of wearable technology and mobile applications to enhance patient engagement and adherence to the program.
• Recognized for contributing to scalable business models that comply with regulatory requirements and industry standards.
KallikVice President Of Strategy (Contract)
Jan. 2020 - Apr. 2021Greater Chicago AreaAn international software company providing SaaS-based labeling and artwork management solutions for the top 100 medical device and life science companies.
CHILI publishDirector of Sales Operations
Nov. 2017 - Dec. 2019Greater Chicago Area• Performed as the 1st hired in the US for the Belgium-based company, brought in to transition from distributorship to direct sales function in the US, reporting to the CEO and overseeing the $3.6M sales budget, recruiting and onboarding a team of 7 junior, senior, and technical sales resources, and establishing the sales operations. • Oversaw the design of territory and compensation plans for sales representatives, scaling and aligning corporate revenue goals to a go-to-market model that compared historical data with the total serviceable market. • Launched a demand unit waterfall strategy to scale the sales development outbound process that included a BANT+1 process for pre-handoff lead qualification generation, delivering 400% more leads and a 20% increase in forecast accuracy.
• Focused on velocity calculations, standard definitions of each pipeline stage, sales engineer input, and setting a clear hand-off between MQL and SQL, re-engineering the sales process, subsequently leading to a new forecasting method based on cycle time.
• Collaborated with product owners and R&D in Belgian HQ on product opportunities, defining and scaling inbound and outbound sales processes against vertical and account-based targets and strategies, securing $700K in new revenue streams. • Created a new pre-sales process focused on a demo technique to dramatically increase success in closing business deals by significantly improving software demonstrations during the sale, accelerating the sales pipeline by 30%.
Simply BrandsPrincipal Investor
Oct. 2017 - Feb. 2023Greater Chicago AreaSimply Brands empowers customers to convey confidence through responsible skin care and refined style. • Committed to advising the CEO on business operations, marketing, product/service development, channels, and organizational legal entity structure, including leading investor relations, as well as identifying and onboarding investors and serving as the sole contact for board members.
• Facilitate transitions and crisis management by pivoting to E-Comm channels during COVID-19 pandemic, resulting in 500% growth.
• Consistently enhance and accelerate brand positioning, customer loyalty, and market expansion through innovative strategies and governance best practices.
XeroxClient Manager
Sep. 2016 - Nov. 2017Greater New York City Area• Oversaw 10 of the most prominent global clients and served in executive enterprise sales role managing $16M, securing $24M TCV with focus on 3 white-glove clients (MFG, Knights of Columbus, and Skidmore College) ranking in top 5% for sales team performance. • Secured $7M TCV from Mitsubishi Financial Group through operationalizing global account oversight and white space strategy with US and Japanese-based resources, working closely with a partner who spoke Japanese to communicate during meetings, address issues, and drive strategy in their native language.
Dock StreetFounder & Chief Product Officer
Apr. 2014Greater Chicago Area• Launched US business and oversee budget of $4.2M and a team of 15.
• Managed network of 75 domain specialists in guiding product strategy and roadmap processes for a flagship labeling and artwork management system, including the pursuit of product-market expansion opportunities, expanding go-to-market strategies, and scaling international teams, supporting clients, including major universities, government, venture capital, private equity, thought leaders, and legal consultants.
• Developed a strategy and led a team in creating a productized product management plan for 0-1 businesses by combining customer discovery with sales processes, reducing close times by 25%. • Listened to customer's voice to develop a product-market extension acquisition strategy for Brandgility, a UK-based SaaS company, and secured 1st US-paying customer for the Sequoia-funded Checkbox.ai.
• Delivered exposure needed to secure 15 meetings and product demonstrations in 10 weeks with target executive buyers for the Tiger Global-funded Bizongo. • Delivered a 200% ACV sales pipeline boost and a 12-fold, 6-month increase in leads. • Implemented a metrics-driven marketing pirate funnel, delivering a 70% ROI improvement. • Analyzed market trends (traditional, new, and adjacent) and competitive landscapes and identified product-market extension acquisition strategies, securing $50M in new product opportunities.
OneVision Software AGVice President, Sales
Mar. 2014 - Sep. 2016Andover, MA• Recognized for performance and promoted to Vice President, oversaw the engineering process and $400K budget, directed the marketing process that mapped territories to revenue goals, managed 13 sales representatives spanning the US, Canada, Mexico, and the Caribbean, and operationalized the product management process with the US team and German headquarters.
• Secured a $1.5M (107%) increase in 1st-year sales, reversing 6 years of negative growth through the execution of a customer engagement program that included new contract vehicles, subscription pricing, and free training. • Identified key product revenue-generation opportunities in the packaging industry, provided product viability, and made inroads with 20 industry leaders, resulting in $500K in incremental revenue.
OneVision Software AGSr. Systems Engineer
Sep. 2012 - Mar. 2014Jersey City, NJ• Reported to the Vice President of Operations and oversaw the development of state-of-the-art publishing systems for corporations such as McClatchy, Hearst, Tribune, and Gannett. • Leveraged innovative technology and re-platformed to open new cross-sell and upsell opportunities, generating $1.2M in additional annual revenue.
OneVision Software AGSystems Engineer
Nov. 2006 - Mar. 2010Jersey City, NJ
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