Kai Deveraux Lawson - Founder, Valerie Agency

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Work Background

ValerieFounder, Culture & Marketing

Sep. 2023New York City Metropolitan Area

Mixed Company PodcastProducer & Co-Host

Mar. 2016Greater New York City AreaA RAW PODCAST ABOUT DIVERSITY, INCLUSION & SOCIAL EQUITY IN CREATIVE INDUSTRIES FROM THE PERSPECTIVE OF MID-LEVEL PROFESSIONALS OF COLOR

Dentsu CreativeSVP Diversity Equity & Inclusion

Apr. 2021 - Sep. 2023

WPPGlobal Director, Talent Partnerships

Nov. 2020 - Apr. 2021New York, New York, United States

WPPGlobal Director of Community Engagement, Global Culture

Oct. 2019 - Nov. 2020Greater New York City Area

EssenceAssociate Operations Director

Mar. 2019 - Oct. 2019Greater New York City Area

MissionProject Director

May. 2018 - Oct. 2018Greater New York City Area

AKQASr. Project Manager

Jul. 2017 - May. 2018New York, New York

space150Senior Digital Producer- Digital Production Lead

Jul. 2015 - Jul. 2017New York, New YorkI work with my client team to develop strategies across multiple clients and projects, as well as anticipate and address emotional and environmental needs for my project and client teams. I share my experience to mentor and lead other PMs, challenging them to think outside the box to solve project issues. I act as the business liaison between Space150 and the client on active projects by communicating client needs clearly to the internal team. I ensure outstanding client service by anticipating opportunities as well as issues, and responding proactively to ensure effective resolution.

space150Digital Producer

Oct. 2014 - Jul. 2015Brooklyn, New York

AD60 INCMobile Project Manager

May. 2013 - Oct. 2014Brooklyn, NY• Responsible for the success of digital and video projects in relation to timeline, and scope while meeting business requirements and strategy. Specifically for Christie’s Auction House, Nutrisystem, ACE Group Inc. & Songza. . • Serves as a main client interface on projects by clarifying strategic requirements, explaining complex ideas clearly, and managing expectations • Created internal process and documentation for the newly implemented Quality Assurance department, including setting project requirements, building test cases and effectively executing digital product testing • Develops and update and monitor project plans for all projects

Momentum WorldwideProject Management

Aug. 2012 - Apr. 2013Greater New York City AreaI worked with the strategy, creative and account teams to execute quality experiential, print and digital campaigns for Coca Cola, Microsoft, American Express, L’Oreal and Verizon. My duties included managing the project start process for client teams, managing scheduling and timelines and negotiating deliverable sets through the duration of each project.

WundermanAccount Executive

Mar. 2012 - Aug. 2012New York, NYI worked with agency colleagues to devise campaigns that met the client’s expectationst. My duties included: Negotiating details of each campaign with clients and agency staff; Presenting creative work to clients for approval or modification; Manageing Direct Mail campaigns for Citibank from conception to execution by developing initial project estimates, identify internal project resource requirements and team allocation.

WundermanJunior Project Manager

Jun. 2011 - Aug. 2012Greater New York City Area

Capitol Records CollegeCollege Marketing Representative

Aug. 2008 - Dec. 2010Washington, DCAssists the Capitol marketing department by creating a presence for Capitol recording artists on the Howard University campus, by formulating, directing and coordinating marketing activities to promote breaking and established urban musicians on the Capitol Records artist roster. During this time, I worked with marketing managers to identify, develop, and evaluate marketing strategies based on knowledge of establishment objectives, and Howard University market characteristics.

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