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Work Background
Product Manager (Digital Medicine)
US Tech SolutionsProduct Manager (Digital Medicine)
Oct. 2021Client Site I Bayer; OtsukaProvide strategic support and solutions to global oncology unit by enabling, improving, and infusing multiple programs to drive digital transformation, support strategic new business model evaluations and advancing the oncology digital vision and strategy.
Customer Liaison Manager
NovartisCustomer Liaison Manager
Jun. 2016 - Aug. 2020East Hanover, New Jersey, United StatesLed the development and implementation of large-scale, high-impact digital initiatives for several oncology brands Aligned marketing strategies with brands’ strategic imperatives, and developed core creative and messaging for marketing campaigns Drove creative and messaging adaptation for a wide range of digital and print deliverables for multiple communication channels to amplify brand surround sound Managed non-personal promotion digital mix and collaborated with search optimization agency to increase brand's online share of voice Set objectives and KPIs for digital campaigns, analyzed and reported on campaigns impact and optimization recommendations Collaborated with various professional and consumer agencies on co-creation of the deliverables in order to optimize brand spend and broaden communication reach Oversaw P&L management and reconciliation
Consultant, Digital Strategy and Services for Novartis Oncology
LiquidHub, Inc., Providing Services to Novartis PharmaceuticalsConsultant, Digital Strategy and Services for Novartis Oncology
Dec. 2014 - Jun. 2016Novartis, East Hanover, NJLed the development and implementation of strategic digital initiatives for multiple oncology brands. Managed and collaborated with 3rd party vendors on design of optimal non-personal promotion mix Collaborated with Brand teams and their agencies of records to align digital tactics with brand strategy based on positioning, messaging and competitive landscape assessment Worked closely with Digital Council, Privacy, Legal and Regulatory teams to confirm viability of the designed solutions and to secure timely reviews and approval Partnered with analytics teams to evaluate success of the in-market programs, and provided strategic guidance to brand teams on campaign optimization, channels selection, and optimal spend
Director, Digital Strategy
eMedFusion at Ashfield Healthcare CommunicationsDirector, Digital Strategy
Feb. 2010 - Oct. 2014
eProject Director
eMedFusion at Ashfield Healthcare CommunicationseProject Director
Feb. 2010 - Apr. 2012
Account Director
DazMediaAccount Director
Nov. 2008 - Feb. 2010
Program Manager
ScienceFirstProgram Manager
Sep. 2007 - Nov. 2008
Program Operations Manager
MedsnProgram Operations Manager
Jan. 2005 - Dec. 2007
Sr. Traffic Coordinator
InnovexSr. Traffic Coordinator
Jan. 2003 - Dec. 2005
Account Coordinator
Warm Thoughts CommunicationsAccount Coordinator
Jan. 2000 - Dec. 2002
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