Lucas Rolim de Moura - Marketing Manager and Consultant, Open to work

Feedback from Lucas’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

PfizerTrade Marketing Manager

May. 2021Brasil

SanofiTrade Marketing Coordinator

Mar. 2019 - Apr. 2021São Paulo• Development of sell in and sell out actions, aimed at distributors and their respective sales teams. • Portfolio: Generics, OTC generics and pharma RX. • Budget Management • Building the indirect channel price commercial policy strategy; • Construction, execution, monitoring and post mortem of the channel's promotional calendar • Field visits to identify business opportunities and possible improvements in the execution of the actions developed; • Briefing the sales team on the national sales campaign; • Training and developing the sales team • Participation in S&OP and S&OE meetings in order to influence sales forecast monthly decisions;

Sorocaba Refrescos (Coca-Cola)Sr Trade Marketing Analyst

Jul. 2015 - Feb. 2019Sorocaba e Região, Brasil• Development and implementation of the Business Plan for the hypermarket, supermarket and cash & carry channels, including Key Account customers, which represents 45% of the company's volume and revenue; • Budget management • Joint Business Plan development • Development of the tactical and promotional calendar; • Responsible for the creation, implementation, control and measurement of sell in actions (ex: coverage, incremental volume, mix development) and sell out (ex: Buy and Earn, Virtual Packs) for the channel (~ 700 POS); • Definition of the point of sale materials purchase strategy; • Strategic guiding for the sales team; • Guidance on the execution of the “Perfect Store” concept for the Merchandising team • Briefing sales team, showcasing national sales campaign; • Training and developing the sales team • Participation in S&OP and S&OE meetings in order to influence sales forecast monthly decisions; • Field visit to identify business opportunities and possible improvements in the execution of the actions developed;

Nielsen CompanyClient Services Analyst

Jan. 2012 - Dec. 2014São Paulo• Advisory service to customer accounts such as Colgate-Palmolive, Nivea, Ambev and PepsiCo, through the identification of market opportunities; • Development of presentations based on strategic KPIs for the segments in which the clients served operate; • Training customers on Nielsen´s tools

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀