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Work Background
PfizerTrade Marketing Manager
May. 2021Brasil
SanofiTrade Marketing Coordinator
Mar. 2019 - Apr. 2021São Paulo• Development of sell in and sell out actions, aimed at distributors and their respective sales teams.
• Portfolio: Generics, OTC generics and pharma RX.
• Budget Management
• Building the indirect channel price commercial policy strategy;
• Construction, execution, monitoring and post mortem of the channel's promotional calendar • Field visits to identify business opportunities and possible improvements in the execution of the actions developed;
• Briefing the sales team on the national sales campaign;
• Training and developing the sales team
• Participation in S&OP and S&OE meetings in order to influence sales forecast monthly decisions;
Sorocaba Refrescos (Coca-Cola)Sr Trade Marketing Analyst
Jul. 2015 - Feb. 2019Sorocaba e Região, Brasil• Development and implementation of the Business Plan for the hypermarket, supermarket and cash & carry channels, including Key Account customers, which represents 45% of the company's volume and revenue;
• Budget management • Joint Business Plan development
• Development of the tactical and promotional calendar;
• Responsible for the creation, implementation, control and measurement of sell in actions (ex: coverage, incremental volume, mix development) and sell out (ex: Buy and Earn, Virtual Packs) for the channel (~ 700 POS);
• Definition of the point of sale materials purchase strategy;
• Strategic guiding for the sales team;
• Guidance on the execution of the “Perfect Store” concept for the Merchandising team
• Briefing sales team, showcasing national sales campaign;
• Training and developing the sales team
• Participation in S&OP and S&OE meetings in order to influence sales forecast monthly decisions;
• Field visit to identify business opportunities and possible improvements in the execution of the actions developed;
Nielsen CompanyClient Services Analyst
Jan. 2012 - Dec. 2014São Paulo• Advisory service to customer accounts such as Colgate-Palmolive, Nivea, Ambev and PepsiCo, through the identification of market opportunities;
• Development of presentations based on strategic KPIs for the segments in which the clients served operate;
• Training customers on Nielsen´s tools
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