Omar Carrasco

Product Lead @Tango.us

Product StrategyProduct DevelopmentBusiness OwnerMVPScrumB2BProduct Marketing💸 Marketing🔥 Startup Founder✔️ IT🧨 ConsultingProduct ConsultantProduct ManagerProject ManagerAdvisorCustomer ResearcherEngagement Manager

Product Leader with 9 years of experience spanning high-growth startups and Fortune 50 companies. My career journey includes leading product initiatives at Series A startups and established giants like Home Depot. Specializing in customer experience, I help companies achieve significant growth by diversifying their product offerings, enabling them to sell to a broader audience. With robust qualitative research abilities honed at UserTesting, I excel in understanding customers' needs and shipping customer-centric products that people love, driving both user adoption and revenue growth.

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Work Background

TangoProduct

Feb. 2024Atlanta, Georgia, United States

Guru (getguru.com)Product

Nov. 2021 - Nov. 2023Atlanta, Georgia, United States

Intuit MailchimpSenior Product Manager

Jan. 2021 - Dec. 2021Atlanta, Georgia, United StatesData Products + Insights & Analytics

UserTestingProduct Manager

Jan. 2019 - Dec. 2021Atlanta, Georgia, United StatesPM Lead for the squad that is building the next generation of insights and analytics for qualitative data

The Home DepotProduct Manager, Delivery Experience

Jan. 2018 - Dec. 2019Atlanta, Georgia, United StatesWorked cross-functionally with Supply Chain and Online partners to bring the best shopping and delivery experience to our customers. Practiced Lean Product Management and Human-Centered Design methodologies, ensuring constant value-based prioritization of features.

CendynProduct Manager, Loyalty & CRM

Jan. 2015 - Dec. 2018Boca Raton, FloridaManaged the roadmap and priorities of an entire suite of SaaS products. Product Line include; CRM & Marketing Automation (eInsight®), Loyalty Program (eLoyalty®), Online Upgrades (eUpgrade®) and Request Management Systems (eConcierge®) practicing Lean Agile development methodologies. Collaborate with Business Owners, UX and Development Team, supporting the full SDLC from initial concept, specification, and design, to launch of new features and enhancements. Lead cross-functional teams of Engineers, Designers and Analyst in sprints and releases for SaaS Web and Mobile (iOS and Android) Applications as part of product roadmap execution. Strategized and prioritized market requirements into product roadmaps to define go-to market strategy and timeline for product features and enhancements. Analyzed customer needs and built features and enhancements, providing guests and visitors an exceptional online experience when customizing their stay. Allowing "Hoteliers" to improve operational responsiveness by 50% and generated an average of 30% increase in In-Room Services orders. Led Internationalization features (Multi-Language, Muti-Currency, Time Zones & Date Formats) for the Guest Experience Product Line, from concept to launch, generating a 65% increase in international customer acquisition and over $2 million in configuration and subscriptions revenue YOY. Previous Position: Associate Product Manager 2015-2016 About Cendyn: Cendyn provides a cloud-based software and services platform that delivers an integrated view of guest history, value, behavior, desire, intent and engagement, which is leveraged to drive higher marketing ROI while increasing overall guest satisfaction and loyalty