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Work Background
Turning Point by Brand LauncherChief Operating Officer
Nov. 2020Israel
Marathon NetworksCEO
Jun. 2019Israel
Epicenter ConsultingChief Operating Officer
Feb. 2019 - Aug. 2020Worked with newly instated management to create internal processes and infrastructure for a remote team of employees. Created and implemented business processes for every part of the company from marketing and sales to project management and HR. Managed a varied team of employees and their day to day workflow with a focus on Marketing and Project Management. Lead the process of self-implementation of the EOS process (https://www.eosworldwide.com/eos-process) to create more efficiency and clarity across the organization.
Israel365Vice President, Operational Strategy
Sep. 2017 - Dec. 2018Bet Shemesh IsraelEstablished infrastructure and business processes across the company for efficiency and planned expansion, including; Annual Planning, initiative tracking, management reporting, project management methodologies, financial approvals, fulfillment protocol,employee review and professional development.
NuMark InnovationsDirector of Infrastructure and PMO
Feb. 2016 - Aug. 2017Facilitated and oversaw company process management, cross functional projects, communication and compliance. Coordinated and aligned process, workstreams, and communication throughout the company and between the company and counterparts in the American parent company - including budget and annual planning. Established, trained and consulted on Project management processes and methodologies. Aligned and reported on company-wide strategic projects. Responsible for facilitation and creation of critical business processes throughout the company. Lead, implemented and maintained compliance initiatives, training and communications.
Green Smoke LLCCross-Functional Program Manager
Sep. 2014 - Feb. 2016Managed product programs throughout the entire process of development and production, to packaging, marketing and sales. Monitored and reported on all cross functional strategic projects to the CEO and senior management. Created a project management forum for cross functional communication. Advised on and implemented process and communication improvements.
Green Smoke Electronic CigarettesR&D Project Coordinator
Jan. 2014 - Sep. 2014Created process for project prioritization and management from a top down approach including departmental priorities, individual priorities, project planning and estimation, and instituting a task management platform. Worked with team to define processes for inter-departmental communication. Established internal communications process and reporting formats. Set up financial & purchase order process. Managed design transfer projects from R&D to engineering.
Green SmokeOnline Marketing Manager
May. 2012 - Dec. 2013Managed team of digital marketing professionals responsible for promotions, SEO, affiliate marketing, website design, social media and email programs. Implemented infrastructure for planning and communication to other areas of the business. Monitored and reported on KPIs.
Green SmokeAffiliate Program Manager
Jun. 2010 - May. 2012Managed and grew the affiliate program that was the largest source of revenue in the company at the time. Designed and managed the creation of a custom affiliate platform to bring stability and flexibility to the program. Create processes for communication and payment to affiliates as well as promotion and incentive plans. Built and managed a team of affiliate managers that built relationships with affiliates that grew the program and met financial targets.
iSkootTechnical Writer
Jan. 2005 - Jan. 2009Authored, updated, and edited all documentation including; Administration Guide, Release Notes, Installation Guide, and various reference guides. Involved in User Interface definition and design of Client Web Tool.
Technical Writing and Graphic Design ConsultantConsultant
Jan. 2003 - Jan. 2006Created logos, flyers, posters, catalogs, journals, menus, advertisements and promotional materials for businesses and non-profit organizations. Provided technical writing services, including user manuals, online help, and web content. Supervised GUI design, defined usability requirements, and preformed usability testing for various customers.
NMS CommunicationsTechnical Writer
Jan. 2002 - Jan. 2003Authored, updated, and edited all documentation including; Reference Guide, Application User Guides, and Application Specifications. Involved in User Interface definition and design. Organized existing documentation, and initiated a new document management system.
InlumenTechnical Writer
Jan. 2000 - Jan. 2002Established documentation presence within the company as a lone writer. Set up style guides, numbering systems and intranet. Responsible for all internal and client documentation including; user manuals, operations manuals, sales presentations, white papers, and certificates of recognition. Involved in QA management and administration.
ECI TelecomTechnical Writer
Jan. 1999 - Jan. 2000Documented hardware and software to be distributed as hard-copy and corresponding online help. Designed and published marketing brochures for trade show distribution.
Applied MaterialsTechnical Writer
Jan. 1997 - Jan. 1999Responsible for documenting hardware and software, and converting it to PDF for online and CD distribution. Designed and developed a Visual Spare Parts Index, using CorelDraw and PDF. Authored and edited online training tools. Gave PDF and Powerpoint Courses to the Training department.
ConsultantTechnical Writer and Graphic Design
Jan. 1996 - Jan. 1997• TTR Technologies Ltd - Authored manuals and online help for intellectual property protection software. • MediaWorks ‐ Center for Career Training ‐ Instructor of CorelDraw 7. • Judaica Multimedia ‐ Proofread and edited multimedia documents.
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