Antonio Rubio - Senior Sales Leader, Freelan Marketing

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Network Power<100 people

Roles

✨50%

Business Owner

📝50%

Influencer or Blogger

👍50%

Sales & BizDev

Geos

🇿🇦50%

South Africa

Work Background

Freelan MarketingSocio Director

Jun. 2019MexicoAs a seasoned Commercial Director in a leading consultancy firm dedicated to driving growth for our clients, I excel in delivering impactful results and spearheading business development initiatives. With a proven track record in developing and executing successful strategies, my primary focus is on helping organizations achieve their growth objectives and unlock their full potential. In my role, I lead a high-performing team and work closely with clients to understand their unique challenges and goals. By leveraging my expertise in sales, marketing, and business development, I collaborate with clients to develop tailored solutions that drive sustainable growth and enhance their competitive edge. With a deep understanding of market dynamics and industry trends, I bring a strategic and innovative approach to every project. From identifying new market opportunities to optimizing sales and marketing processes, I thrive on designing and implementing effective strategies that generate tangible results. I am passionate about building long-term relationships with clients, ensuring their needs are met and their expectations exceeded. By leveraging my strong communication and negotiation skills, I establish partnerships based on trust and mutual success. With a keen eye for identifying growth potential, I guide clients through transformational journeys, providing guidance and support at every stage. From market analysis and market entry strategies to customer acquisition and retention, I am dedicated to driving sustainable growth and delivering exceptional value.

Parenthood MexicoSocio Fundador

Mar. 2024Mexico · HybridParenthood MX representa la evolución de nuestra empresa, 5DVida, ahora con un enfoque total en el fortalecimiento de estrategias de paternidad efectiva y en promover el bienestar emocional de padres, madres y jóvenes como medida preventiva y de tratamiento contra los trastornos de salud emocional. Nuestro propósito es contribuir al desarrollo de estrategias que mejoren los procesos de diagnóstico y tratamiento a través de una red excepcional de profesionales de la salud y coaches de paternidad en las principales ciudades de México. Brindamos acompañamiento individual, familiar y de pareja para fortalecer los procesos en la dinámica familiar y lograr establecer patrones saludables desde la perspectiva emocional y conductual. Desarrollamos conferencias para empresas e instituciones educativas sobre concientización y preparación sobre los principales trastornos que afectan la salud emocional, formando a los colaboradores, docentes y personal administrativo para una mejor dinámica organizacional y académica. #SaludEmocional #Ambientesseguros #Productividad #PaternidadEfectiva #Mamástrabajadoras #PadresFuertes #HijosFelices

Aspect SoftwareRegional Vice President

Apr. 2015 - Feb. 2019Mexico CityDuring my tenure as the Regional Vice President at Aspect Software, I had the privilege of building an incredible team across the region, spanning channels, pre-sales, sales, marketing, and various other functional areas. My journey was nothing short of amazing, as it brought me into contact with CEOs, CIOs, and CXOs from leading telecommunications, financial, retail, and airline companies in the region. Together, we implemented cutting-edge strategies and customer experience technology. Aspect was a trailblazer in the world of Natural Language Understanding (NLU), and my role allowed me to gain extensive experience in applying artificial intelligence to the realm of customer experience. In my first year, I was honored to be selected as one of the top three vice presidents globally. This recognition stemmed from the achievement of my team in successfully selling the first cloud-based Interactive Management solution to the largest brewery in Mexico. I played a significant role in preparing the company for acquisition by one of the most prominent global investment funds. Consequently, my focus during this period was on enhancing the EBITDA of my region and redefining the Go-To-Market strategy during a pivotal shift to the cloud. I express my gratitude for the enriching time I enjoyed and the invaluable lessons learned at Aspect Software. Special thanks to the wonderful team I had the privilege of leading.

OracleSales Director

Feb. 2014 - Feb. 2015Mexico City Area, MexicoWorking at Oracle marked my return to the world of sales after several years immersed in the realm of marketing. I had the tremendous opportunity to lead an incredible team of talented individuals, and beyond our impressive results, we forged a connection that made us one of the most cohesive teams. Taking on the responsibility of expanding the technology sector (databases and middleware) in Mexico was an exhilarating adventure, considering the highly competitive landscape. Nevertheless, through my team's efforts, we successfully penetrated the market, securing significant business deals across various industries such as manufacturing, finance, and services. We also strengthened relationships with distribution channels. At Oracle, I acquired new business skills and had exceptional mentors who played a pivotal role in my growth. They supported me in enhancing my commercial acumen and managerial skills. The experience not only contributed to professional development but also added valuable layers to my leadership capabilities.

DellCountry Marketing Director - All Segments

Oct. 2012 - Feb. 2014Dell Mexico• Support Dell Mexico Business growth through innovative and profitable strategies for all segments. • Responsible for the Marketing P&L and strategies for all segments (Consumer, MidMarket, Public Sector, Large Institutions, Channels) • Product Marketing Business Development. Personal Computing, Storage, Servers, Services and Software. • Regional management for strategic programs as Reward and recognition, Dell Solution Center, Dell World, and FCPA deployment in Mexico Site actually responsible for the Commit to Win strategy in México as the General Manager for the program, I lead the team for having DELL as #7 in the Great Place to Work ranking, coming from #13 last year. • Winner of the “Marketing of the Year” Award 2011-2012 and other recognitions. • Responsible for México pipeline, 25x of ROI, Vendor Funding Management. • Relationship management with Top executives from our alliances partners as Microsoft, Oracle, Vmware, Intel, Symantec, etc..

DellMarketing Director - Public Sector & Large Enterprise

Apr. 2011 - Oct. 2012Mexico City Area, MexicoHonored with the Marketer of the Year award Responsible for the strategy of positioning, demand generation and thougth leadership with Large enterprises in Mexico and Public Sector Institutions. Marketing Budget management Responsible to support Mexico's business growth (ROI, Pipeline, Revenue and Margin) Geo Expansion. Co-Marketing strategies development with main Dell partners as Microsoft, Intel, Vmware, and other key players in the IT industry. Support to sales generating networking and strong relationship with CXO Levels in strategic accounts thru innovation and very strong value propositions.

DellAlliances Manager

Oct. 2009 - Apr. 2011Responsible to manage relationship between Dell and other software and hardware manufacturers. Accountable for our alliances products revenue, around 45 millions / Year. Cross company orchestration - to promote alliances solutions internally and building networking with Partners, Alliances, Customers and Dell employees. Relationship with alliances top executives, across the country, region and world wide. Mixed job role activites, Sales, Marketing, Channel Development, Financial and other key responsabilities.

Microsoft MéxicoRegional Sales Manager (Last Role)

Oct. 2000 - Mar. 2007Microsoft has been my greatest school, providing me with a rich and diverse experience across various domains such as sales, marketing, channels, and indirect sales. Throughout my journey at Microsoft, I learned and honed a multitude of skills through my different roles. I took on the responsibility of overseeing several highly successful programs, including the geographical expansion initiative. This involved strategically integrating Microsoft talents into key cities within Mexico, contributing significantly to the company's presence. In my role overseeing marketing and sales for the mid-market sector, I was instrumental in developing and executing go-to-market strategies to foster the growth of the mid-sized market. This not only contributed to the development but also ensured the sustainability of hundreds of businesses in Mexico. I spearheaded the implementation of new business models, achieving an impressive 86% growth in sales through indirect channels. My efforts were recognized on multiple occasions with various awards and bonuses, a testament to my passion for customer orientation and delivering tangible results. One of my strengths lies in building an incredible ecosystem of relationships, facilitated by my ability to connect seamlessly with both colleagues and clients. I handled numerous high-value negotiations for the company and played a pioneering role in establishing commercial alliances with other manufacturers such as Dell, HP, Intel, SAP, among others. My time at Microsoft was not just a career; it was a continuous journey of growth, innovation, and meaningful connections.

SitelRegional Director for SMS Project (Latam)

Aug. 1998 - Sep. 2000Manager of the CRM Group for Compaq Computer de Mexico. Responsible of the call center sales to Mid Market, Small Business and Corporate segments, selling infrastructure and consumer products. Latam representant for a worldwide program named (SMS) having training for 6 months in Belgium and London and implementing this program across the latam region.

BBVA BancomerMarketing Manager

Jul. 1991 - Sep. 1996Managing Contact Center operations and creating marketing and advertising campaigns for automotive credit and other financial products. I was responsible to manage the full contact center operation attending the customer compliances during the Mexico Crisis 1995, managing more than 150 work-stations. Advertising agencies management and responsible for marketing budget.