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Work Background
AvantraMarketing Director (Digital and Growth)
Aug. 2022Responsible for demand and digital strategies and campaigns that are focused on scaling the business, improving the user experience and maximising revenue in EMEA, UK & I, North America and Nordics. Responsibilities include: - - Growth strategy development - Demand Marketing Strategy & Execution - Digital Marketing Strategy & Execution - Data analysis & reporting - ABM Strategy & Execution - Team leadership - Budget Management & Optimisation - User engagement and retention - Content and SEO Strategy
Cambridge ConsultantsDigital Marketing Lead
Sep. 2021 - Aug. 2022- Develops the digital goals and strategy for the business.
- Develops and delivers digital marketing plans across the business, working with divisional and regional marketing managers.
- Plans and executes all web, SEO/SEM, database marketing, email, social media and display advertising campaigns, reporting performance against goals (ROI and KPIs).
- Develops email capability using Hubspot integrated with our CRM Salesforce.
- Works with Salesforce administrator on Salesforce improvements to support the business e.g lead process, campaign management, and reporting.
- Identifies trends and insights, and optimises spend and performance based on those insights.
- Brainstorms new and creative growth strategies including use of experiments and conversion tests.
- Website development and optimisation of user experience through a CMS and our website partner.
- Works with web agencies to drive our digital growth and manage priorities and budget.
LexisNexis Risk Solutions GroupSenior Digital Marketing Manager at EG
Sep. 2020 - Sep. 2021Responsible for planning and executing integrated digital marketing strategies that resulted in increased sales, increased brand awareness, audience engagement, and brand advocacy. - Responsible for digital marketing strategy for EG and associated products
- Responsible for organic and paid SEO strategy for EG and associated products
- Project managed website build including UX and CRO opportunities for EG website
- Internal and external stakeholder management
- Digital marketing budget management
- People management
- Demand generation
- ABM strategy and implementation
LexisNexis Risk Solutions GroupDigital Manager - Web, Search & Digital Channels at Accuity
Mar. 2019 - Sep. 2020London, United KingdomSupporting the Accuity marketing and communications teams on the
management, development, optimisation, and maintenance of Accuity.com website (and its
sister websites). Responsibilities include:- - Management of Accuity.com (and sister websites), including identifying,
recommending and prioritising new content and web features - Working with the Accuity marketing team in the creation of brand and solution
campaigns and content
-Leading the strategy on digital remarketing campaigns - Leads all web projects, roll outs, and migrations with management of
development, production and design agencies - Monitors web traffic, performance and capacity to identify, prevent and resolve
issues - Continually audits website and conducts SEO analysis and recommendations for
optimisation of website structure and content - Tracking, reporting, and analysis of website and PPC initiatives and
campaigns - Management of site content architecture and lead generation techniques - Examination and analysis of site traffic and keywords, and recommend revisions
based on results
LexisNexis Risk Solutions GroupSenior Digital Marketing Specialist at I.C.I.S
Mar. 2018 - Mar. 2019Through effective management and coordination of digital and online channels my role is to support end goals in prospect engagement, lead generation, lead qualification, brand building and conversion. Key Accountabilities include: • Review, actively manage and optimize website and key website conversion points
• Oversee execution of Search Engine Optimization on an on-going basis
• Ensure a joined-up search marketing strategy, blending free and paid • Align, integrate and optimize performance of paid advertising channels – PPC, social, programmatic
• Implement best-practice for social media marketing execution
• Implement ABM software and ABM strategy
• Monitor and report on digital channel performance. Identify opportunities for optimization.
• Stay abreast of new digital technologies and capabilities which can help deliver on reaching and engaging target audiences Responsibilities include:- Website management and optimisation.
Ensure strategy alignment for organic and paid search.
Review tactical use and performance of paid advertising channels including paid social, Google Display network and programmatic. Communicate social media strategy and guidelines, internally within the global marketing team, and more widely across the business.
LexisNexis Risk Solutions GroupMarketing Executive at I.C.I.S
Aug. 2017 - Aug. 2018
LexisNexis Risk Solutions GroupDigital Marketing Executive (Mat cover)
Mar. 2017 - Aug. 2017Working within the Global Demand Centre as a Digital Marketing Executive, dedicated to supporting the ICIS business with their BAU tasks and long-term activities including:- Mapping end-to-end communications on lead journeys using content grids
- Managing Newsletters and E-updates sends
- Creating Automated Tactical Campaigns
- Creating Automated Core Programmes (e.g. Nurture programmes)
- Executing ABM campaigns
- Building Content Journeys
- Creating Landing pages
- Regular landing pages
- Form registration solutions, quiz, surveys
- Running on-site A/B split tests
- Running on-site segmentation to support Nurture efforts
LexisNexis Risk Solutions GroupDigital Specialist at I.C.I.S
May. 2014 - Mar. 2017LondonWorking as part of the marketing team, I help deliver chemical and energy content through email campaigns, website promotion and social media. In addition to this I provide assistance in the daily updating of the icis.com website, data selection and analytics.
European Golf Machinery Ltd and Rangeball UK LtdWebsite & Marketing Manager
May. 2006 - Apr. 2014Ipswich, United Kingdom• Product marketing
• Project management • Build of company website and SEO optimisation of company website
• Updating the company website • Targeted email marketing campaigns
• Creating/editing images for company website • Main point of contact for marketing/advertising • Preparing text and images for advertisements/marketing material • Involved in weekly marketing meetings • Involved in sales ideas
webbed4businessOwner of Webbed4Business, developing websites for start-ups and small to medium businesses
Sep. 2005 - Apr. 2014• Web design
• Project management
• Web development (WordPress, PHP and HTML)
• Website consultancy
• PSD to WordPress conversions
• Email marketing (template build – HTML build)
• Search engine optimisation – organic and paid
• PPC campaign set up
• Assistance with digital marketing campaigns
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