As the Marketing Director at Avantra, I have successfully developed and implemented innovative marketing strategies that significantly increased the company's brand visibility and market share. I have led a high-performing team to exceed our sales targets consistently. I have also been instrumental in fostering strategic partnerships, resulting in increased revenue and business growth. Additionally, I have streamlined our marketing processes using data-driven approaches, leading to improved efficiency and effectiveness.More...
Elizabeth Blackman
CMO@Avantra
Verified
With over 15 years of experience in marketing leadership, Liz Blackman brings a proven track record of driving high-growth strategies across a wide range of sectors, including B2B tech, vertical SaaS, enterprise software, healthcare, and nonprofits. As the Chief Marketing Officer at Avantra, she brings a deep understanding of aligning marketing initiatives with sales and customer experience teams to drive business growth and operational excellence. With extensive experience in the SAP and B2B tech space, she has successfully led collaborative, global go-to-market strategies alongside sales and GTM teams to drive expansion initiatives, enhance customer engagement, and deliver maximum impact.More...