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Work Background
San Pedro Garza GarcíaConsejero Ciudadano
Jan. 2022Garza García, Nuevo León, MexicoVocal para el Consejo Consultivo Ciudadano de la Unidad para Gobierno de Resultados.
Questum CorporateNew Ventures Lead
Jul. 2021 - Jan. 2022Monterrey, Nuevo León, Mexico- Leading all Go-To-Market-related tasks and strategies for national roll-out of new products and services.
- Spearheaded the development of a strategic roadmap for product delivery.
- Leading the supply chain, logistics, business development, and product functions around product launch.
- Reporting to ELT on all business development and expansion OKRs.
Jyntech, Inc.Co-Founder & CEO
Jan. 2020 - Jan. 2021Monterrey, Nuevo León, Mexico• Bootstrapped a company in the Cannabis industry by raising US$275k from Angel Investors. • Led omni-channel G2M strategy to reach the Latin Diaspora, established distribution agreements that reached 2,500 retail locations with a good-better-best brand strategy.
• Spearheaded the design and construction of a High-Risk Merchant Processing and PCI-complaint E-Commerce website. • Designed, sourced, and established a supply chain with 65% gross profit margins and prices 50% below competitors with a higher-product quality.
• Achieved post-revenue status and completed first inventory turnover.
Collective AcademyMentor
Jan. 2019
MLAB VenturesEntrepreneur In Residence
Jul. 2018 - Oct. 2019Monterrey Area, Mexico•Conducted market and industry analysis to find problems/opportunities across three investment themes: Electric Vehicles, Mobility, and Industry 4.0. •Identified and validated ideas using Design Thinking, Lean Canvas Startup Methodologies, Customer Journey, and Customer Acquisition Cycle Analysis. •Assembled a multidisciplinary, multi-stakeholder team to create a non-functioning prototype validating the solution across divisions and other Tier-1 suppliers (Bosch, Nemak, Adient, and Tower.)
•Built an MVP for POC launch within Metalsa’s commercial vehicles division by influencing relevant stakeholders (C-Suite included.)
GDX HoldingChief Innovation Officer
Feb. 2017 - May. 2018Monterrey, Nuevo León, MexicoThe GDX Group is the owner of Interfactura, the largest Digital Invoice Authorized Certification Provider (PAC) in Mexico. It certifies and processes the lion's share of Mexico's digital invoices. •Led the SMB product encompassing the Business Design and Strategy, UI/UX, SW Architecture, project management, construction, and go-to-market.
•Designed marketplace product strategy to leverage client data to serve both Enterprise and SMB segments better and enable third-party lenders to provide factoring financing.
•Updated Product Design and Software development practices by training PMs and SW developers on Agile, Lean Startup, Human-Centered Design, and CI/CD. •Kickstarted project to update on-premise Legacy infrastructure to a modern micro-services, cloud-based architecture.
Icalia LabsHead of Business Development
Jan. 2016 - Jan. 2017Monterrey Area, MexicoIcalia is one of the top Software and Digital Design and Development agencies in Mexico. •Grew sales 2x YoY to US$900k, fifty percent of which was in new web and mobile development work.
•Guided firm to achieve Product/Market Fit by restructuring pricing and the Client engagement process. •Expanded the firm’s services to include Digital Transformation consulting and development services: Legacy application cloud migration, CI/CD integration, agile SW development training, new product design, validation, and development.
•Decentralized and semi-automated the RFQ process to enable collaboration between the Design and Engineering teams, allowing them to organize into self-forming units to attend project demand.
OvatempCo-Founder and COO
May. 2012 - Dec. 2015Greater Boston AreaFemTech mobile application backed by Techstars. •Managed the business and product design, engineering, and FDA 510(k) Medical Device Authorization for the platform’s iOS mobile application and BLE Basal Thermometer.
Alta Ventures MexicoSummer Intern Analyst
Jun. 2011 - Aug. 2011Monterrey Area, Mexico
Saint-Gobain AbrasivesConsultant
Aug. 2010 - May. 2011Worcester, Massachusetts
InterlinguaGeneral Manager Monterrey
Oct. 2005 - Jun. 2010Developed acquisition strategy for the purchase of the pilot franchise to include four schools, and a newly created B2B division. The strategy resulted in the successful sale of the business to the franchisor in a 5-year timeframe.
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