Alena Melnikova - CBDO, 18 Wheels

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Network Power<100 people

Roles

💰66%

Investor & VC

✨66%

Business Owner

📝66%

Influencer or Blogger

Geos

🇺🇸66%

United States

Work Background

ChameleoAppFounder

Nov. 2022Helsinki, Uusimaa, Finland · Remote

18 WheelsChief Business Development Officer

Nov. 2022Helsinki Metropolitan Area · RemoteConducted market analysis and identification of promising countries with a goal for 18 Wheels innovation to enter the markets of these countries Built robust pipeline of opportunities Managed customer development, including identification, outreach,10K connections, and interviews Researched sales, market trends, and competitor analysis, focusing on pricing policies Developed potential partner relationships and led initial negotiation discussions on terms and forecasts, culminating in LOI signings Expanded social media presence, up to 100 Mln views, and developed content strategies Engaged with angel investors and VCs for feedback Represented the company at major Nordics events like Slush and Arctic15, and participated in relevant online forums Grant writing

VERSPEAKChief Business Development Officer

Jul. 2021Helsinki, Uusimaa, FinlandSecured a Tempo grant from Business Finland in 2022, enhancing product development speed by 15% Formulated a business development strategy for the EMEA region and managed full P&L Oversaw investor relations and represented the startup at key global events (Collision, Web Summit, Slush), Fostered connections with Business Finland, accelerators, and communities Founded a Finnish entity and built a dedicated team.

VERSPEAKChief Operating Officer

Feb. 2020 - Jul. 2021Business processes analysis and automation Implemented management accounting system and CRM, increased efficiency on reports preparation up to 50%, reduced the time it takes to serve customers up to 30%. Prepared GTM strategy (EMEA) Took 2nd place in Seedstars World Competition 2020 representing startup VERSPEAK Developed pitch deck and implemented key startup metrics dashboard Produced annual operation forecasting report and strategy Presented operational strategy recommendations to the CEO based on the market research

VERSPEAKCustomer Success Director

Oct. 2019 - Jan. 2020Responsible for Customers Onboarding and offboarding process Developed Customer Journey Map, NPS increased by 20% Implemented metrics dashboard, NPS Technology Evaluation SaaS business model development

SPEAKUSCustomer Success Director

Oct. 2019 - Jan. 2020Ireland · Hybrid

German Centres WorldwideSenior Sales Support Manager

Mar. 2018 - Oct. 2019On-siteManaging Business Support Services Department ● Organizing, preparing and monitoring B2B events: full responsibility over preparation the facilities, staffing, support, documents and organizational issues. ● Responsible for BSS budget ● Acquiring new clients for conference business. ● Constant conference business market analysis, competitors's analysis, pricing policy development. ● Preparing reports to the management and annual budgets. ● Working closely with accounting department to provide timely and accurate billing to clients. ● Controlling over payments (flowing in and out) and support of accounting. ● Assessing quality and reliabilty of service providers. ● Conducting procurement, maintenance and proper usage of departments CapEx investments. PR and Marketing ● Coordinating and liaise all issues related to PR, marketing and promotion. Actively partake and represent position in related network projects. ● Full cost responsible for PR and marketing activities. ● Maintaining and updating the homepage in line with the guidelines, editing the backend. ● Increasing presence in social media. ● FaceBook page maintenance. ● Producing promo materials and invitations compliant with the company’s internal policies. ● Responsible for marketing budget. Managing Workflow Improvement Processes ● Analyzing, finding weaknesses, defining redundant processes. ● Mindmapping business processes. ● Automatization of processes. ● Improving document flow workflow processes and storage. ● Preparing projects' timelines. Managing Sales Support Department ● Managing contracts' digitalization project. ● Prepare marketing materials, presentations, charts and other statistics ● Updating and developing standard operating procedures. ● Automatization of calculations and reports (vlookup, pivot table, etc.) ● Managing serviced offices project: understanding concept, pricing policy, preparing competitors' analysis.

German Centres WorldwideSales Manager

Nov. 2017 - Mar. 2018- Acquired new tenants - Negotiated terms and conditions,prepared contracts with clients - Invoiced and prepared relevant documents for accounting purposes - Prepared reports to the management and annual budgets - Participated in networking events

Grand EstimationCustomer Service Engineer +Key Account Manager

Nov. 2006 - Dec. 2017Maintenance of the construction estimating software - Launched and managed clients’ reactivation program for 3500+ clients in Novosibirsk region via CRM system( 1C 8.2) - Engaged new B2B clients and ensured correctness of legal, accounting and delivery processes - Provided renewal sales by contacting existing customers with contracts - Responsible for daily technical support, client care and sales of product for 3500+ customers in Novosibirsk region - Ensuring customer satisfaction, delivering proactive customer service - Last year mainly-holding workshops on software new features, optimization and acceleration customers' work using our software, presentation and tutorials for new clients, developing tutorial editions, holding customers' certification. - Assistance in the organization of regional seminars. -Being responsible for the whole cycle of software maintenance (managing incoming calls and customer service inquiries, daily technical support via remote access, installation, resolving the incidents, service requests at my level and referring them to the appropriate resolver group while still tracking them until resolution)

Transumed GmbH MedizintechnikEngineer

Jun. 2005 - Oct. 2006- Hold technical supervision of reconstruction in Academician E.N. Meshalkin Research Institute of Circulation Pathology. - Managed team of 30 reconstruction workers - Checking performed works in accordance with the valid project documentation