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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🧑💼100%
C-level Executive
Geos
🇬🇧50%
United Kingdom
🇺🇸50%
United States
Work Background
BARKVP Creative
Apr. 2018 - Jul. 2024New York, United StatesCreative leader responsible for product development, storytelling and innovation. • Responsible for the ideation and execution of BarkBox’s flagship direct-to-consumer product collections and the delivery and tone of the brand’s unique creative voice. • Oversaw multiple category-disrupting original product launches and licensed collections, driving steady subscriber growth leading to BARK’s IPO and $500 million revenue for the past three years. • Supervised hundreds of original retail collections through the expansion into 40,000+ US retail doors, including Target, Walmart, REI, Lowes and Dunkin’. • Attracted, developed, retained and managed a team of 40+ world class creatives across copywriting, packaging, marketing creative, toy design and industrial design. • Developed, pitched and sold the brand’s pivotal first retail consumables collection with buzzy “cereal treats”, now at Target & PetSmart and owned e-commerce platform.
Blue Sky StudiosSr. Creative Director: Marketing & Content
Jan. 2009 - Oct. 2015• Led creative vision and execution for promotional content and launch campaigns for popular animated films (Ice Age, Rio, The Peanuts Movie) contributing to combined $3.2 billion worldwide box office gross across six films. • Established the studio’s first creative services department, developing pipelines for production and collaboration between internal teams, Fox executives and brand partners. • Collaborated with agencies and major consumer brands like Target, McDonalds, Nestlé and Peugeot to produce domestic and worldwide TV campaigns. • Developed and directed nearly 200 co-branded commercials, interstitials, in-theater PSAs, original comedic shorts and comedy bumpers, leading a diverse, world-class production crew. • Supported and directed creative execution for global licensing, merchandising, publishing and theme park development for multiple feature film franchises.
Deep FocusSenior Creative Director
Jan. 2005 - Feb. 2008NYC◦ Led creative department for agency’s largest brand and entertainment projects as acting ECD. ◦ Helped land agency’s first consumer brand accounts: Dewar’s White Label and Nike. ◦ Mentored junior CDs and ADs and assisted developing a culture of cross-departmental collaboration. ◦ Agency tripled in size (billing and staff) during my tenure.
Self EmployedFounder & Creative Lead
Jun. 2003 - Mar. 2018Greater New York City AreaMultidisciplinary consulting practice - some highlights: • Head of creative for Mixed Reality startup in China. • Brand and marketing consultant for industrial wearable startup launch. • Directed interactive VR experience for pharmaceutical launch. • Freelance agency Creative Director projects: José Cuervo, Ketel One, Disney, Ford, JEEP, Elle Magazine, Vineyard Vines. • Wrote, directed and produced a TV pilot for Fox
Bullseye Art / Raw PowerCreative Director, Co-Founder
Feb. 1996 - May. 2003NYC◦ Founded two award-winning creative studios providing cutting edge digital experiences for brands and partners. ◦ Created pre-YouTube original viral content generating millions of views and multiple content licensing deals with streaming partners. ◦ Developed original TV series for MTV and Discovery. ◦ Pitched, sold and produced ground-breaking client work for Nike, IFC, HBO, Showtime, AT&T and the US Navy. ◦ Two Emmy nominations & ADC Young Guns II.
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