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Work Background
StreamYardContent Creator Partner - "Podcast Tips with Rob Greenlee Live Show"
May. 2023 - May. 2024United StatesHelp with Growing the Live and On-Demand Audio and Video Podcasting Convergence Strategy. As a Content Creator Partner with StreamYard, I champion the podcasting convergence strategy. I host the weekly "Podcast Tips with Rob Greenlee" show on StreamYard Channels and as an Audio Podcast and Video Podcast via RSS. I support podcasting 2.0 tags, amplifying StreamYard's brand and user audience reach. Key Responsibilities: Content Creation: Host and design episodes of "Podcast Tips with Rob Greenlee," ensuring high-quality, engaging content for podcast enthusiasts. Manage technicalities related to managing streaming and post-production. Strategy & Growth: Work closely with StreamYard teams to enhance content, guests, and promotion strategies.
Promote the show across digital platforms for wider reach and engagement.
Analyze metrics to fine-tune content and strategy. Platform Promotion: Drive users to experience StreamYard via StreamYard.com/robg. Industry Engagement: Stay updated with podcasting trends.
Collaborate with industry experts to maintain content relevance. Achievements: Boost StreamYard's visibility and engagement via the show in the podcast industry.
Provided key insights for podcasting strategy enhancements.
In this role, I strive to cement StreamYard's position as a top choice for podcasters globally.
Spoken Life MediaFounder, Spoken Life Media, LLC
Mar. 2023United StatesHigh-Value Strategic Services by Spoken Life Media LLC: Comprehensive Digital Media Strategies: Harnessing AI for optimized content creation and distribution, alongside end-to-end live streaming media solutions to foster real-time audience engagement. Our approach integrates cutting-edge social media strategies to amplify brand presence and engagement across platforms. Advanced Podcasting and Video Production: Offering expert podcasting services in both audio and video formats, complemented by innovative recording and production technologies. We ensure high-quality content creation that resonates with target audiences. Dynamic Monetization and Brand Development: Crafting diverse monetization strategies to enhance revenue while providing strategic business development and branding guidance aimed at propelling sales growth and establishing a dominant market presence. Technical Integration and Workflow Optimization: Utilizing custom API integrations for streamlined operations and enhanced user experiences, ensuring seamless media production and distribution processes. Education and Platform Optimization: Empowering clients with specialized training programs and workshops on the latest digital media trends, alongside strategic YouTube channel development and optimization to maximize subscriber engagement and growth. At Spoken Life Media LLC, we blend technology innovation with creative vision to navigate the current content creators' impactful connections between content and communities. Let's transform your digital media presence with our comprehensive suite of services.
PodbeanSVP, Content and Partnerships, Podbean
Dec. 2022 - Mar. 2023Connecticut, United States
LibsynVP, Content and Partnerships, Libsyn & Advertisecast
May. 2019 - Dec. 2022Greater Connecticut AreaI develop podcast content, distribution, paid subscription and advertising partnership opportunities for Libsyn and our industry leading AdvertiseCast market place. Libsyn currently serves over 75,000 hosting customers and AdvertiseCast currently connects over 2,900 podcasters to approximately 1,000 advertisers. My goal is to create new win-win content creator relationships that drive a strong growth and monetization opportunities for both large media companies and small independent content creators. I am always on the look out for podcasting events and other new media creator events around the world which can further drive the success of Podcasting, Libsyn, and the AdvertiseCast marketplace. I am also available as a spokesperson for Libsyn and Advertisecast to all mainstream and digital media outlets, podcasts, and at new media events all around the world to provide industry updates and commentary on overall direction and development and growth of the global podcasting industry.
VoxnestVice President, Podcaster Relations, Voxnest
Sep. 2018 - May. 2019Greater Seattle AreaI manage Podcasting Industry Evangelism and Education to all levels of Content Creators. Voxnest is the parent company to Spreaker, Spreaker Enterprise, Dynamo platforms that provides Professional Podcasting and Live Streaming Solutions for all levels of audio and radio creators. Spreaker is the complete podcasting solution with recording and Live Streaming software for Mac, Windows, IOS and Android called Spreaker Studio. - https://spreaker.com/downloads
- I create educational and instructional content that builds relationships with existing and potential customers via content marketing for Spreaker, Dynamo and Spreaker Enterprise. - Host the http://SpreakerLiveShow.com and Co-host http://NewMediaShow.com
- I also support the promotion of the robust Spreaker Podcast Radio listening apps on iOS, Android and Web with catalog of Spreaker hosted Live shows and hundreds of thousands of on demand Spreaker hosted and third-party pass-through podcasts
- 2017 Inductee, Academy of Podcasters Hall of Fame
VoxnestHead of Partnerships at Voxnest
Jan. 2018 - Sep. 2018Greater Seattle AreaDevelop strategic and platform benefiting partnerships for the combined companies of Voxnest, Spreaker and BlogTalkRadio. Perform industry level outreach and communications via speaking at conferences and doing podcasts, radio and video to support the companies.
SpreakerHead of Content
Apr. 2015 - Jan. 2018Greater Seattle AreaThe role is to attract and develop new podcasts audio content with the great audio creation, recording, and live streaming apps and hosting plans the company offers. I will also work with the team to develop a podcast network of great shows and an advertising business. The current platform has 25,000+ shows and 5,000,000 unique users is a global company based in Europe and USA. https://spreaker.com
Courtside Entertainment GroupEVP / CTO (PodcastOne.com)
Feb. 2014 - Jan. 2015Beverly Hills, CA & Seattle, WAPosition manages the staff and vendor providers for the technology infrastructure for the entire company that includes publishing tools, websites (http://podcastone.com), mobile apps, content partner relations and business support IT.
AllyisContent Manager, Podcasts on Windows Phone / Xbox Music
Oct. 2012 - Jan. 2014
MicrosoftBusiness Manager, Podcast Marketplace - Xbox Live
Oct. 2011 - Oct. 2012Redmond, WABusiness Manager role oversees the business and strategy around the video and audio podcast Marketplace on Zune, Windows Phone and Windows Media Center. This position also merchandises, produces and publishes podcasts programs to ensure the content feature pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities include podcast and digital media industry communications, social media outreach through Zune Insider blog and podcast. Working alongside the Xbox Live business and strategy team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position regularly communicates with Zune podcast & media network partners, identify new podcasts series for our catalog, and maintain a current and updated hub feature pages, keeping abreast of upcoming priorities and determining which new and catalog releases to feature. This position also manages and motivates vendor and freelance content contributors.
Microsoft ZuneZune Podcast Producer - Zune Marketplace
Mar. 2009 - May. 2011Zune Podcast Producer role oversaw the video and audio podcast catalog at Zune, as well as the subgenres associated with audio and video podcasts. This position merchandises, produces and publishes podcasts programs to ensure the content feature pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities include podcast and digital media industry communications and marketing programs. Working alongside the entertainment marketing team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position regularly communicates with Zune podcast & media network partners, identify new podcasts series for our catalog, and maintain a current and updated hub feature pages, keeping abreast of upcoming priorities and determining which new and catalog releases to feature. This position also manages and motivates vendor and freelance content contributors.
MicrosoftZune Podcast & Video Programming Lead
Oct. 2007 - Jan. 2009This position was responsible for the initial launch and day-to-day operations of the Zune podcast and DTO video store feature hubs. The position also involved acquiring new podcast feeds, accepting submitted podcast feeds and selecting major network TV series to launch on Zune. Presented major network launch plans to NBC Universal, Viacom and many others. This position merchandised, produces and publishes podcasts programs to ensure the content feature pages reflects the identity and overall marketing objectives of Zune that is competitive and matches the interests of Zune customers. Responsibilities include podcast and digital media industry communications and marketing programs. Working alongside the entertainment marketing team, this position conceptualizes genre-based features and create thematic discovery mechanisms. This position also manages and motivates vendor and freelance content contributors.
Melodeo, Inc (Mobilcast.com)Sr. Marketing Manager, Online and Content Programming
Oct. 2005 - Jul. 2007Directed the development, recruitment and production of short-form mobilcast podcast audio programs and manage an inventory of over 8,000 audio and video podcasts from major media sources like NPR, MSNBC, New York Times, Mercury News and CNN for Melodeo Mobilcast mobile phone podcast listening platform. I also develop and manage content partnership relationships with NPR, InfoWorld and many other podcast content providers. I led the editorial team that deployed on-phone podcast content directories for Mobilcast podcast listening application launches with Rogers Wireless in Canada, Alltel Wireless and Cingular in the USA, M1 Wireless in Singapore and 3 UK. Responsibilities also include media spokesperson, company blogger, podcaster affiliate partnership program (4,000 affiliates), and search engine optimization. Exhibition demo spokesperson at wireless expos like 3GSM and CTIA and sponsored link advertising program.
YPWeb (MyTalkRadio)Online Media & Marketing Consulting
Jan. 2003 - Nov. 2005Developed strategic and execution plans in the area of online and social media marketing. Clients included medium-sized companies that desired to improve their online marketing and digital social media tactics. Projects managed included website development, online and broadcast content syndication, website and email hosting administration, implementation of shopping carts and online marketing services. Other services included SEM and SEO and offline advertising consultation. • Founded and co-hosted a weekly 8 year-old nationally syndicated Internet technology radio show, “Web Talk World Radio Show”, with as many as 1 million listeners per month. Web Talk Radio was the first broadcast radio show in the world to begin podcasting Sept 15, 2004. • Sold on-air advertising and sponsorships for the distribution on XM, CNET Radio, Microsoft Sync & Go, Windows Media, Real Guide and 15 broadcast radio stations.
Personal Design Concepts, IncDirector of Marketing and Business Development
Jan. 2001 - Dec. 2003Developed strategies to improve and expand photo gift product sales through professional photographers, direct online ecommerce and major branded retail partner channels. Approached and negotiated long-term contracts with new accounts like Kodak.com, Walmart.com and Snapfish.com. Reached company sales goals with online incentive sales promotions at Kodak.com, Fujifilm.com, Walmart.com, PhotoWorks.com and Snapfish.com. Increased number of products and sales at retail accounts: Target, K-mart, Safeway, Albertson's, Wal-Mart and many others. Developed a successful public relations campaign that created many feature articles. Worked with manufacturing to developed new photo gift products. • Grew online sales by 75% from 2001 to 2003 and expanded product line by 4 products at PhotoWorks.com photo gift store in 2003
ShopperBox Networks, IncMarketing Director
Jun. 2000 - Jan. 2001Developed the marketing strategy and managed the implementation of a comprehensive marketing plan for this venture capital funded start-up. Position initially involved conducting market research that helped create the ShopperBox Network brand name, brand positioning, product feature set, graphics, media relations, site promotion and investor relations. The position included staff recruiting and hiring for this package delivery kiosk technology startup company. The ShopperBox was a high-tech and secure package delivery locker system for apartment and condo complexes for major package delivery carriers such as UPS and FedEx. I assisted engineering in the development of a functional ShopperBox prototype. Oversaw marketing budget, sales forecasting, public relations, prototype installation, deployment, multi-family marketing plan and launch of this Internet-controlled, unattended ShopperBox delivery station. Developed strong local and national media coverage of the ShopperBox brand.
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