Tugboat MarketingDigital Management Consultant/ Founder
Dec. 2015Houston, Texas AreaSpecialized management of digital marketing strategy for small and medium businesses in The Woodlands and Houston. Working across multiple industries and advertising types, designing and building online presence for clients from the ground up. Structuring marketing plans on a monthly, quarterly, and yearly basis. Building email marketing campaigns with the utilization of Constant Contact. Creating promotional videos, Facebook stories, static content and custom creative for franchises and individual businesses. Implementing and managing online advertising campaigns across social media (Facebook, Snapchat, Twitter, Linkedin, Pinterest). Creating targeted audience and demographic profiles. Average email campaign open rate of 48%+. Building online store fronts and custom websites for businesses with hundreds to thousands of products. Creating SEO optimized product descriptions and website copy. Copywriting blog posts and informational articles for a range of industries, with a focus on finance and luxury goods. Implementing shipment and payment processing systems on Wordpress and Shopify.