Tori Guldenstern - Founder, Tugboat Marketing

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Network Power<100 people

Roles

🔥33%

Startup Founder

💸33%

Marketing

✨33%

Business Owner

Geos

🇺🇸33%

United States

Work Background

Tugboat MarketingContract CMO | Founder

Mar. 2023Houston, Texas, United States · HybridOverseeing marketing strategy, marketing operations and advertising strategy on a contracted basis for midsize manufacturing and e-commerce businesses. Improving ROI and conversion rates, revenue average per conversion.

TechEdge ServicesProject Manager

Mar. 2023 - Sep. 2023The Woodlands, Texas, United States · HybridManagement of website design projects through conception to execution. Communication liaison between clients and developers. Design and development of custom websites, landing pages and forms. Installation of analytics software and maintenance of website projects.

Houston Food FinderSocial Media Manager /Copywriter

Aug. 2020 - Feb. 2022Houston, Texas, United StatesManagement of social media channels and email blasts for an online food newspaper with a readership over 70,000. Writing articles on subjects in the food industry. Managing the copy, creative and posting across digital platforms for an online food newspaper based in Houston. Working with client advertisers from concept to contract completion. Communication between departments. Editing and writing articles on a variety of food industry subjects.

TechEdge ServicesDigital Marketing

Jul. 2018 - Sep. 2023The Woodlands, TXManaging advertising campaigns, organic strategy and content creation for TechEdge Services’ clients. SEO Optimization, Google Adwords and social media campaigns. Establishing a rapport with potential clients and working through the process of acquisition to marketing plan design and implementation. Composing Scope of Work documents, monthly, Quarterly marketing reports and strategies. Maintaining client accounts on social media and search engine advertising platforms. Creating custom logos with file types for digital and print distribution, designing digital and print advertising materials. Custom advertising copy and creative. Constructing snapchat filters, promotional videos, real-estate flyers, etc. Working with client budgets from $300-10,000 monthly on Google and social media. Researching and composing custom audiences with keywords and demographics. Assisting in the design and creation of custom website builds across multiple industries. Writing search engine optimized website copy. Building SEO into custom websites.

Houston SaberCats RugbyManager of Social Media And Communications

May. 2017 - Dec. 2017Houston, Texas AreaCreating an online and local community presence for Houston’s Major League Rugby team shortly following their establishment in early 2017. Working with outside consultants and providers, creating a company brand book and creative for media outlets in radio and television. Working with rugby players and staff at Houston events and publicity opportunities. Coordinating publicity campaigns with traditional marketing vendors on Social Media, Radio, Television. Implementing multi-faceted online advertising campaigns across social media and search engines with a high weekly budget, with a focus on filling the stadium for the inaugural season. Creating promotional videos of the team for social media distribution, generating cross-promotional videos and posts with sponsors. Building keyword bases, demographic profiles, and audiences for advertising. Developing custom content and copy for advertising campaigns. Maintaining a CPC averaging $0.37 on Google Adwords throughout several months leading up to the first game. Growing Facebook presence from 1k to over 12k in seven months with minimal adspend. Working with outside consultants to create a brand book following the team’s change from ‘Strikers’ to ‘SaberCats.’ Building standardized logos and graphics to be distributed across television, radio stations, and social media. Co-ordinating with event organizers for games and public engagements.

Tugboat MarketingDigital Management Consultant/ Founder

Dec. 2015Houston, Texas AreaSpecialized management of digital marketing strategy for small and medium businesses in The Woodlands and Houston. Working across multiple industries and advertising types, designing and building online presence for clients from the ground up. Structuring marketing plans on a monthly, quarterly, and yearly basis. Building email marketing campaigns with the utilization of Constant Contact. Creating promotional videos, Facebook stories, static content and custom creative for franchises and individual businesses. Implementing and managing online advertising campaigns across social media (Facebook, Snapchat, Twitter, Linkedin, Pinterest). Creating targeted audience and demographic profiles. Average email campaign open rate of 48%+. Building online store fronts and custom websites for businesses with hundreds to thousands of products. Creating SEO optimized product descriptions and website copy. Copywriting blog posts and informational articles for a range of industries, with a focus on finance and luxury goods. Implementing shipment and payment processing systems on Wordpress and Shopify.

Budgie BoxOwner

Apr. 2015 - Feb. 2017The Woodlands, TXCreation and management of a subscription pet supply company. Developed and built a business from online store creation through increased sales, marketing planning and implementation, infrastructure creation. Arranged systems, infrastructure and product acquisition for a specialized subscription bird supply company. Designed a custom Shopify website with company graphics and copy. Tested the inter-connectivity of multiple online store fronts with ordering, inventory, point of sale and logistics systems. Created and implemented a marketing plan with custom advertising creative and audiences across social media sites. Built up an organic audience on Facebook and Instagram from business profile creation. Garnered an international customer base and worked with wholesale suppliers, packing specialists, and credit card processing companies. Utilized bookkeeping software (QuickBooks) for company records, invoicing.