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Growth & Performance Marketing Expert | Specialist in DTC Brands, Multi-Channel Campaigns, and Revenue Growth
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Work Background
PrimerDirector of Paid Media
Aug. 2023None · RemoteAs a Director of Paid Media, my role is to build strong partnerships with clients and lead a team of high-performing marketing managers. My responsibilities include driving strategy across multiple platforms, delivering impactful creative, encouraging my team to challenge the status quo and come up with new ideas, and ensuring that we hit monthly budget + acquisition goals. One of my favorite parts of my role is assisting marketers in developing their skill sets and ensuring that they are learning and growing. Both as a senior marketer and now an associate director, not one my partners have churned. Because of this, my expertise is often brought onto other teams, making a large impact on results in a short time.
PrimerSenior Growth Marketing Manager
Jan. 2023 - Sep. 2023None · RemoteMy role at Primer as Senior Growth Marketing Manager was to lead and execute marketing strategy by crafting, launching, managing, optimizing, and reporting on paid media campaigns across multiple channels for fast-growing DTC brands with budgets ranging from $50K to over $1M per month. I have extensive experience in Meta, TikTok, Pinterest, Linkedin, and more. During my time in this role, I drove the strategy for the two largest accounts in the agency. For a DTC apparel brand, I grew Meta generated revenue by 52% YoY, increased sales by 50%, and increased ROAS by 38% - all while continuing to scale spend throughout 2023. My strategy was so successful that leadership rolled it out to the entire company. On another account, a subscription box service, my work in the first six months of taking over in 2022 drove CPA down 70%. I was able to maintain this efficiency while focusing on LTV throughout 2023. I have had more than one partner tell me that their acquisition results exceeded their expectations through my efforts.
PrimerGrowth Marketing Manager
Mar. 2022 - Jan. 2023
Sage Hospitality GroupDirector of Marketing, Asbury Collection
May. 2021 - Feb. 2022Asbury Park, New Jersey, United StatesAt The Asbury Collection, I sat on the executive committee, oversaw all marketing business functions, and led a high-performing marketing team for three assets; The Asbury Hotel, Asbury Ocean Club, and Asbury Lanes. During my time in this role, I drove significant marketing initiatives to boost revenue and implemented project management processes to increase efficiency and productivity within the department. In addition to marketing strategy, a large part of this role was vendor and agency management, experiential marketing, and large event execution in collaboration with The Bowery Presents. I worked directly with iStar, a full-service real estate investment, finance, and development company involved in the redevelopment of Asbury Park.
WorkWaveSenior Communications Strategist
Mar. 2019 - May. 2021At WorkWave, I managed the organic content strategy, full-funnel social advertising strategy, social communications and community building, video content creation, live stream production, social metrics analyzing and reporting, and more. I also created strategies to position WorkWave and its leadership team as industry thought leaders in the field service space. This included reaching our audience in the most relevant places by securing contributed content on targeted publications and speaking opportunities on industry-leading podcasts.
Sivananda Ashram Yoga RanchSocial Media Manager
Oct. 2017 - Feb. 2019Woodbourne, New York, United StatesAt The Sivananda Yoga Center, I was hired as a freelance strategist to build a social media strategy, a new initiative for the center. This included promoting revenue generating activities such as yoga/wellness retreats and yoga teacher training courses. The project was a great success and through my efforts on social, the center fully booked their various programs steadily by reaching the yoga community throughout the tri-state area and beyond. During the summer of 2018, the executive director of the center stated that it was the busiest summer the center had ever had and attributed it directly to our social marketing efforts.
PCG CompaniesSenior Social Media Strategist
Oct. 2017 - Oct. 2018Eatontown, NJ At PCG, I worked closely with my clients to create strategic social media marketing plans that fit their individual needs, guiding users through the social sales funnel. I handled over 40 accounts, achieving the desired objectives, regularly optimizing campaigns, and managing the client's budgets - which ranged from small to very large. Another aspect of my position was to train and consult my clients on creating organic social content strategies for their unique businesses. From the basics to advanced techniques and understanding metrics, I worked to guide them to implement a plan that ensured success.
Jersey Shore Chamber of CommerceSocial Media Marketing and Communications
Oct. 2016 - Oct. 2017Wall, NJ My focus at the chamber was strategic social media marketing to achieve objectives, build value and increase engagement. I accomplished this by creating marketing campaigns to promote the chamber and its members. In addition to social media management, I was also in charge of email marketing, press releases, communications, and graphic design. Event planning such as hosting B2B networking events, grand openings, award dinners, and a variety of other business generating events, was a significant part of my day to day duties. I also coordinated the social media coverage of the event, from promotions to sharing in real time. I handled the logistics of the event as well, regarding communications with sponsors and vendors, registration, set up, and break down.
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