As a seasoned Growth Marketing professional with extensive experience in paid media and digital marketing, I specialize in driving strategic initiatives for rapidly expanding DTC brands. At Primer, I served as a Director of Paid Media, where I oversaw performance and growth marketing tactics across various platforms, including Meta, TikTok, Pinterest, and Reddit. My role involved managing paid media campaigns, fostering innovation within my team, and consistently achieving monthly budget and acquisition goals.
One of my key achievements at Primer included increasing Meta-generated revenue by 52% YoY for a DTC apparel brand, boosting sales by 50%, and improving ROAS by 38%. This strategy was so effective it became a company-wide standard. Additionally, I successfully reduced CPA by 70% for a subscription box service within the initial six months, while maintaining focus on LTV optimization.
Previously, as the Marketing Director at Sage Hospitality’s The Asbury Collection, I managed all marketing operations, leading campaigns that drove revenue growth and introducing project management procedures to enhance departmental efficiency. My responsibilities included overseeing vendor and agency relationships, implementing experiential marketing tactics, and orchestrating large-scale events.
My career began with roles focused on social media strategy and communications, where I developed and executed successful campaigns for various clients. At PCG Digital, I managed over 40 accounts, creating strategic social media marketing plans tailored to each client’s needs. My freelance work at The Sivananda Yoga Center in New York involved building a successful social media advertising strategy that significantly increased program bookings.
I am dedicated to continuous learning and growth. Let's connect to explore how my expertise in growth marketing and paid social can drive success for your organization.More...