I am a results-driven human resources professional with expertise in leadership development and cultural transformation, backed by a degree in Human Resources Management from California State University, Long Beach. Fluent in English and Spanish, I specialize in aligning HR strategies with organizational goals to drive success.
In my role as People & Culture Manager at Sage Hospitality Group, I improved leadership retention by 15% and enhanced team connectivity through innovative communication strategies. I’ve also developed training programs, streamlined HR operations, and authored SOPs to ensure efficiency and consistency. Additionally, as a mentor at CSU Long Beach’s Student Center for Professional Development, I guide aspiring business professionals in achieving their academic and career goals.
With a diverse background that includes film and TV production, I bring strong organizational, communication, and problem-solving skills. As a consultant, I help organizations build thriving workplace cultures, optimize processes, and achieve transformational growth.More...
Heather Greene
Sales Manager@Highgate
Verified
Heather Greene is the Sales Manager at Highgate, where she leads a dynamic team to consistently exceed quarterly targets. With over 10 years of experience in the hospitality industry and customer relations, Heather is passionate about driving growth and fostering meaningful client connections. She holds a degree in Business Administration from the University of Colorado Boulder.More...
Shelby Formaneck
Marketing@The Pinnacle Companies
Verified
PROFESSIONAL SUMMARY
Creative and results-driven marketing professional with a proven track record in digital marketing, email campaigns, branding, and project management. Adept at crafting impactful marketing strategies and executing campaigns that drive engagement and achieve organizational goals. Strong collaborator with exceptional attention to detail and the ability to manage multiple projects simultaneously.
PERSONAL BRAND
Blending creativity and strategic insight to deliver measurable results. Strong communicator and team player passionate about innovation and continuous learning in an ever-evolving marketing landscape.More...
As a seasoned Growth Marketing professional with extensive experience in paid media and digital marketing, I specialize in driving strategic initiatives for rapidly expanding DTC brands. At Primer, I served as a Director of Paid Media, where I oversaw performance and growth marketing tactics across various platforms, including Meta, TikTok, Pinterest, and Reddit. My role involved managing paid media campaigns, fostering innovation within my team, and consistently achieving monthly budget and acquisition goals.
One of my key achievements at Primer included increasing Meta-generated revenue by 52% YoY for a DTC apparel brand, boosting sales by 50%, and improving ROAS by 38%. This strategy was so effective it became a company-wide standard. Additionally, I successfully reduced CPA by 70% for a subscription box service within the initial six months, while maintaining focus on LTV optimization.
Previously, as the Marketing Director at Sage Hospitality’s The Asbury Collection, I managed all marketing operations, leading campaigns that drove revenue growth and introducing project management procedures to enhance departmental efficiency. My responsibilities included overseeing vendor and agency relationships, implementing experiential marketing tactics, and orchestrating large-scale events.
My career began with roles focused on social media strategy and communications, where I developed and executed successful campaigns for various clients. At PCG Digital, I managed over 40 accounts, creating strategic social media marketing plans tailored to each client’s needs. My freelance work at The Sivananda Yoga Center in New York involved building a successful social media advertising strategy that significantly increased program bookings.
I am dedicated to continuous learning and growth. Let's connect to explore how my expertise in growth marketing and paid social can drive success for your organization.More...