Jeremy Flores - Growth marketer | Paid Search expert, Nomad apps llc

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Work Background

MarketerHireGrowth Marketing Manager

Nov. 2019Recent Clients: PetPartners.com, Hellodivorce.com, Peaceful Lane CBD, Nature's Root CBD, Dr. Kerklaan CBD, Azuca Inc. Monthly Advertising Budget Management: $1.5M - $3M Expertise & Responsibilities: Spearheaded growth marketing initiatives including audits, strategy formulation, and execution across startups, mid-sized companies, large agencies, and multinational corporations. Proficient in managing substantial advertising budgets (exceeding $5M monthly), significantly enhancing Return on Ad Spend (ROAS), Return on Investment (ROI), and Customer Lifetime Value (LTV) on various digital platforms. Demonstrated history of delivering robust growth in highly competitive sectors, recently focusing on the burgeoning CBD industry. Diverse channel expertise: organic, paid, social media, affiliate marketing, email campaigns, and native advertising.

MarketerHireSearch Engine Marketing Manager

Nov. 2019Recent Clients: Zales.com, Kayjewelers.com, Hellodivorce.com, Brandyourself.com, Helloprivacy.com Monthly Advertising Budget Management: $3.5M - $4.0M Role: Paid Search Manager Expertise & Responsibilities: Managed full-service paid search campaigns encompassing audits, strategic planning, and execution for an array of clients including startups, SMEs, large agencies, and global organizations. Specialized in handling large-scale budgets (over $5M monthly), with a proven track record of optimizing Return on Ad Spend (ROAS), enhancing Return on Investment (ROI), and boosting Customer Lifetime Value (LTV) specifically across Google platforms. Comprehensive skill set in Google Ads, conversion optimization, PPC strategies, Google Analytics, and Search Engine Marketing (SEM), driving significant improvements in search visibility and engagement.

Nomad AppsGrowth Marketing Manager - Freelance

Feb. 2019San Francisco Bay Area · RemoteClient Portfolio includes: Tech and Wellness: PetPartners.com, Hellodivorce.com, Peaceful Lane CBD, Nature's Root CBD, Dr. Kerklaan CBD, Azuca Inc. Jewelry and Privacy: Zales.com, Kayjewelers.com, Brandyourself.com, Helloprivacy.com High-Profile Accounts: Microsoft.com, Fila.com, Twitch.com, Epix.com Advertising budget management monthly: CBD and Tech Services: $1.2M - $3M Jewelry and Digital Safety: $3.5M - $4.0M Diverse Sectors Including Tech and Fashion: $250K - $5.5M Roles and Responsibilities - Positions Held: Paid Search Manager Digital Marketing Strategist Growth Marketing Manager Key Responsibilities: Developed and executed growth marketing initiatives, audits, and strategy formulations. Managed substantial advertising budgets (up to $5M monthly), focusing on maximizing ROAS, ROI, and LTV. Delivered robust growth in competitive sectors, particularly in the burgeoning CBD industry and high-profile tech launches. Expertise Across Digital Marketing Channels: Organic growth, paid advertising, social media, affiliate marketing, email campaigns, native advertising. Platforms Managed: Google Ads, Facebook Ads, Google Analytics. Special Achievements: Spearheaded the successful launch of the Microsoft OneDrive app. Revolutionized Fila’s online strategy, enhancing shopping ad conversions. Achieved a 300% sales increase for GTFOitsvegan.com within three weeks. Skills Comprehensive Digital Marketing Skills: Conversion Optimization, Growth Strategies, SEM, PPC, Social Media Marketing, Email Marketing, Strategic Planning for Growth.

Twist BioscienceSearch Engine Marketing Manager

Jan. 2016 - Apr. 2019San Francisco Bay AreaMonthly Advertising Budget: $1.75M - $1.9M Search Engine Marketing Management Twist Biocience: Leader in Genomic Materials for CRISPR Research and Clean Meat Development Achievements Under My Leadership: Restructured global Google AdWords accounts, optimizing campaign performance. Tripled conversion rates and grew click-through rates from 2% to 5%, demonstrating impactful strategy execution. Significantly increased Return on Ad Spend (ROAS) by $1.7M, showcasing measurable ROI growth. Skills Highlight Google Ads: Leveraged advanced strategies to drive targeted traffic and maximize ROI. Pay Per Click (PPC): Managed large-scale campaigns to drive results and exceed KPIs. Google Analytics: Utilized data insights to inform strategic decision-making and campaign optimization. Search Engine Marketing (SEM): Implemented effective SEM strategies to enhance visibility and drive conversions.

Verastem OncologySearch Engine Marketing Manager

Mar. 2017 - Mar. 2019San Francisco Bay AreaMonthly Advertising Budget: $1.2M - $1.5M SEM Management for Cancer Pharmaceutical Products Company: Leading US Cancer Pharmaceutical Company Key Contributions: Created and executed AdWords campaigns from scratch, tailored specifically for cancer pharmaceutical products, showcasing both creativity and strategic acumen. Achieved key performance indicators (KPIs) set by the Chief Marketing Officer, demonstrating proficiency in meeting and exceeding targets. Enhanced market awareness and captured significant market share, underscoring impactful contributions to brand visibility and growth. Skills Demonstrated Google AdWords Expertise: Developed and optimized campaigns to drive targeted traffic and conversions. Strategic Planning: Crafted comprehensive strategies aligned with organizational goals, delivering tangible results. KPI Achievement: Demonstrated ability to meet and surpass performance metrics set by stakeholders, ensuring campaign success and ROI.

Check Point Software Technologies LtdSearch Engine Marketing Manager

Mar. 2016 - Aug. 2017San Francisco Bay AreaMonthly Advertising Budget Management: $2M - $2.5M Strategic SEM Campaign Management for Global Cybersecurity Role: SEM Manager Key Contributions: Orchestrated the seamless transition of SEM campaigns from external agencies to in-house operations for a leading global cybersecurity firm, bolstering control and synergy across marketing endeavors. Pioneered innovative rapid response protocols to leverage breaking cyberattack developments across 40+ countries, heightening market agility and responsiveness to emerging threats. Drove exceptional performance improvements, elevating Click-Through Rate (CTR) from 2% to an impressive 7% and doubling conversion rates through targeted optimization strategies and comprehensive campaign analytics. Demonstrated Expertise Strategic Leadership: Strategically guided the strategic evolution of SEM campaigns, ensuring alignment with overarching business objectives and market dynamics. Agile Response: Proactively identified and capitalized on emerging trends and industry developments, fostering a culture of adaptability and rapid response within the organization. Data-Driven Optimization: Leveraged sophisticated analytics and optimization techniques to deliver measurable performance enhancements, consistently exceeding performance benchmarks and driving sustained business growth. Skills Proficiency Google Ads Expert: Proficiently utilized Google Ads to drive targeted traffic and maximize ROI across diverse global markets. Pay-Per-Click (PPC) Mastery: Demonstrated mastery in PPC strategies, optimizing campaigns to deliver unparalleled results and ROI. SEM Savvy: Possess a comprehensive understanding of SEM principles and best practices, leveraging this expertise to drive transformative outcomes and strategic success.

University of PhoenixSr. Search Engine Marketing Analyst

Jul. 2012 - Oct. 2015Phoenix, Arizona, United StatesMonthly Advertising Budget Management: $4.5M - $5M Role: Search Engine Marketing Manager Expertise & Impact: Strategic Restructuring: Orchestrated a comprehensive overhaul of Google Ads accounts for a prominent online university, achieving a remarkable 30% reduction in Cost-Per-Lead while sustaining lead volumes, showcasing strategic acumen and operational excellence. Enrollment Enhancement: Significantly bolstered enrollment rates by an impressive 50% year-over-year, underscoring adept targeting strategies and conversion optimization tactics, resulting in tangible business growth. Immediate Performance Surge: Delivered unparalleled campaign performance within the first 90 days post-restructuring, surpassing the cumulative results achieved by the previous agency over an eight-year period, demonstrating an exceptional capacity for rapid impact and transformative change. Skills Proficiency: Pay Per Click (PPC) Mastery: Demonstrated expertise in PPC strategies, leveraging advanced tactics to drive targeted traffic and maximize ROI across diverse online platforms. Search Engine Marketing (SEM) Savvy: Possess a comprehensive understanding of SEM principles and best practices, utilizing this expertise to optimize campaign performance and drive sustained business growth. Google AdWords Professional: Certified Google AdWords Professional, equipped with advanced skills and insights to navigate complex digital advertising landscapes and deliver superior results.

American Creative, Inc.SEO/SEM director

Jan. 2010 - Mar. 2012Pompano Beach, Florida, United StatesSEO/SEM Director Budget Management: $500K - $1.5M Key Responsibilities: Strategic Campaign Oversight: Directed the strategy and execution of client campaigns, employing expert SEO and SEM practices to significantly enhance search engine visibility and engagement, driving tangible results for clients. Sales Support: Played a pivotal role in supporting the sales team by providing valuable insights and strategies, contributing to the effective closure of deals and fostering client satisfaction and retention. SEO Mastery: Utilized industry-best SEO tactics to elevate SERP positioning and generate quality backlinks, bolstering client presence and authority within competitive search landscapes. SEM Leadership: Developed and managed comprehensive SEM campaigns tailored to client objectives, delivering measurable improvements in website traffic and lead generation, and showcasing expertise in driving business growth through digital channels.