blur GroupDigital Marketing Executive
Jan. 2014 - Mar. 2014Exeter, Royaume-UniIn this role I work closely with other members of the digital marketing team to achieve targets with an excellent ROI. Using social media, content, PPC, SEO, referral marketing, email, display and PR, my specific responsibilities include: • Helping to grow blur's expert exchange communities
• Contributing to hitting key digital marketing targets (acquisition)
• Engaging with expert leads through social media channels
• Becoming a champion of blur on LinkedIn
• Using marketing technology to meet acquisition targets
• Sharing blur content within our communities, and social media platforms
• Tracking social media metrics
• Growing our social media followers and Klout score