Christa Parr

Product Marketing Manager @Paychex Inc

Sport Fan💸 Marketing🐦 DesignSinger🧨 Consulting🎥 Entertainment🧮 Education🏐 SportsAffiliate MarketingBrand Marketing ManagerPresentation DesignerCommunications ManagerPR ManagerContent ManagerSMM ManagerEmail Marketing ManagerSEO ManagerDigital Ads ManagerCopywriterMarketing Analytics ManagerGraphic DesignerCommunication DesignerBrand DesignerCommunity Manager🎓 StudentCustomer ResearcherEngagement ManagerMarketing DirectorCRM managerUndergraduate StudentGraduate StudentProfessorSport Manager

Seasoned marketing and communications professional, serving in the capacity of Product Marketing Manager. With a strong background in marketing, I have developed a deep understanding of product branding, positioning, and promotion. I am skilled in conceptualizing and implementing effective marketing strategies that drive sales and enhance brand recognition. I possess a proven track record of successfully managing products throughout their lifecycle, from ideation to market launch. Known for my excellent leadership and project management skills, I consistently achieve marketing objectives within challenging, fast-paced environments. I earned my Masters degree in Strategic Marketing and continues to enhance my knowledge and skills in the field through industry-related courses and workshops.

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Work Background

PaychexProduct Marketing Manager, Sales Enablement

Jul. 2022Rochester, NY · Hybrid• Lead the marketing efforts for the MMS, SDR, CSSR and VNB sales divisions within Paychex, as part of the Marketing Sales Enablement team within Corporate Communications • Work in close collaboration with top Paychex sales leaders to proactively create valuable content and resources for a sales force of thousands • Ensure an efficient and intuitive experience for sales representatives to learn about Paychex products and easily access marketing tools for prospecting, presenting, and closing • Collaborate with MSE team on long-term marketing strategies and roadmaps to reflect the overall corporate strategy and meet sales and marketing objectives • Conduct client, market, and competitive research to better understand and define client and business needs • Work cross-functionally to collaborate with peers across multiple departments to ensure consistency in approach and messaging for sales, prospects, and clients

Dermatology Associates of Rochester & DermaSpaMarketing Director

Mar. 2018 - Jan. 2022Rochester, NY• Managed all marketing, communications, and social media efforts for the five business units of Dermatology Associates of Rochester, as part of the executive leadership team (Business units included: medical dermatology; The Center for Aesthetics & Anti-Aging cosmetic dermatology; plastic surgery; The DermaSpa day spa; and SkinSearch dermatology clinical trials) • Led the growth marketing efforts that contributed to 7-15% revenue growth for the practice year-over-year from 2018 to 2021 • Utilized data and analytic tools to influence decisions and keep CEO informed of KPI progress with regular reporting • Introduced and managed implementation and execution for an innovative lead generation platform, which led to a new six-figure gross revenue stream for the practice in its first 12 months of use • Grew the email marketing database by 200% and maintained a 30%+ open rate and 8%+ click through rate in multiple campaigns over 4 year tenure • Led all social media efforts from strategic planning to content creation, execution, engagement, analysis, and reporting that resulted in 20x growth across all platforms • Led the organic digital marketing efforts that met company goal of appearing on page 1 of Google for multiple key search terms, as well as achieving a 4.7 review rating on Google with over 300 reviews, and a 4.7 review rating on Facebook with over 100 reviews • Hosted numerous in-person and online events of varying size and complexity for all business units of the practice • Managed relationships with multiple marketing platform vendors, pharmaceutical reps, influencers, and internal team members

ConsultantStrategic Marketing & Communications Specialist

Oct. 2015 - Mar. 2018NationwideServed as a consultant or contract employee for a number of clients across a variety of industries, while earning Masters degree. To name a few projects: • Created a comprehensive marketing and social media plan for an author to promote a new work • Designed and built a new website for a locally-owned restaurant, and created social media posts and graphics • Served as the Chief Copywriter for a tech company and its SaaS product line • Brought an old website back to life, created a strategic marketing plan, and performed an internal audit (including focus groups) for an independent Early Childhood Development company In addition, created innumerable graphic design and digital/website projects as a contract designer.

Roberts Wesleyan CollegeAdjunct Professor

Nov. 2016 - May. 2017Rochester, NYAdjunct professor for SMM 250 - Emerging Issues in Sports Management & Marketing, a course required for the Sports Management & Marketing undergraduate degree at Roberts. Created the curriculum for the new course, created lesson plans for each course session, and lectured, assigned work, and graded 28 students.

SUNY TEAM | TAACCCT GrantMarketing Operations Coordinator

Sep. 2014 - Sep. 2015Monroe Community CollegeSUNY TEAM started as an idea and required a complete branding effort, mission development, and asset creation including a new website. Next, a multi-phase marketing strategy was implemented to create comprehensive and integrated, yet unique campaigns for 22 separate community colleges in the SUNY system. The goal of the individual campaigns was to attract student interest to new programs in advanced manufacturing. Campaigns were successfully executed through the creation of a toolkit for use by all partner schools, a webinar series, program advertisement, grassroots efforts, and SUNY TEAM-hosted regional job fairs. Throughout the project, analytics were followed closely to measure trends and create reports for the NYS Department of Labor, the government agency which funded the $14 million project.

LaBella Associates, D.P.C.Marketing Specialist

Dec. 2012 - Jan. 2014Rochester, New York AreaFor over 30 years, LaBella Associates, D.P.C. has helped clients achieve success through specialized architectural, engineering, and environmental consulting services. Through collaboration the LaBella marketing team used B2B strategies to position the firm in its target markets, create a positive image, and increase demand for its services. Specialties and responsibilities included: • Initiation and maintenance of positive working relationships with Division Directors, Project Managers, Architects, Engineers, and other marketing staff to effectively design and implement the firm's marketing initiatives • Utilization of technical writing skills to write, edit, and produce proposals for state agencies, colleges and universities, municipalities, and private clients • Application of graphic design expertise to create and upkeep marketing collateral and promotional materials, as well as visually impressive digital presentations and presentation boards, and direct mail pieces • Employment of extensive web expertise to regularly update firm website and position search engine optimization tactics • Utilization of organizational skills to coordinate tradeshows and special events • Application of research knowledge to conduct competitive analysis, and maintain and analyze databases

SmithBucklinMarketing Coordinator

Sep. 2011 - Dec. 2012Chicago, ILAs a Marketing Coordinator at SmithBucklin I served on the marketing and communications team for several non-profit member association clients. As such I conceived and developed comprehensive and integrated marketing plans to achieve client objectives. I also provided a variety of services to client organizations, such as branding, creative services, public relations, membership publication services, convention and event marketing, creation of case studies, and management of email marketing campaigns. I implemented marketing and promotions plans, developed production schedules, coordinated projects and provided operational oversight. In addition I developed marketing collateral from copy writing to production, through fulfillment including print, video, and digital components. I also regularly updated client websites and migrated three client sites to new platforms, including new design and content. SmithBucklin is the world's leading association management company. Throughout my tenure I served the following organizations: • National Association of Orthopaedic Nurses (NAON) • Society for Vascular Surgery • Legal Marketing Association (LMA) • Society of Incentive Travel Executives (SITE) • International Bone and Mineral Society (IBMS) • International Society for Experimental Hematology (ISEH) • International Special Events Society (ISES) • Association of Professional Researchers for Advancement (APRA)

Modesto Nuts Professional Baseball ClubDirector of Marketing and Public Relations

Jan. 2009 - Apr. 2011Modesto, CAAs the Director of Marketing and Public Relations for the Modesto Nuts Professional Baseball Club I served as the leader of several departments, including Public Relations, Marketing, Publications/Graphic Design, Advertising, Promotions, Online Presence, and Merchandise for the organization, which was selected as the California League Organization of the Year in 2010 and 2011. I designed and implemented an integrated marketing campaign for the Nuts, which contributed to record-breaking revenue and attendance records in 2009, 2010 and 2011. Additionally, I oversaw all aspects of community relations, including charitable donations and community appearances, and oversaw and directed a promotions staff of 12 for grassroots marketing, appearances, and in-game promotions. Major projects included: • Creation of a new website for the team (2009) • Strategic hiring of additional full-time departmental staff (2010) • Planning and execution for hosting the annual League all-star game (2011) • Creation, design, and editing of the game program - five issues per season (2009, 2010, 2011)

Los Angeles DodgersCommunications Manager

Feb. 2007 - Nov. 2008Vero Beach, FloridaAs the Communications Manager at the Los Angeles Dodgers Spring Training facility in Vero Beach, FL I assisted the Vice President and General Managers in all public relations and community relations efforts for Los Angeles Dodgers spring training in 2007 and 2008, as well as for the Vero Beach Devil Rays (minor league affiliate of the Tampa Bay Rays) during the same years. Major projects included: • Creation, design, and editing of the 2008 Los Angeles Dodgers spring training yearbook, and coordination of all aspects of production of the commemorative collector's edition book • Creation, design, and editing of the 2008 Vero Beach Devil Rays Yearbook • Development and management of the Los Angeles Dodgers premier spring training event, Ladies Spring Training, to benefit Susan G. Komen for the Cure (2007 & 2008) • Organization and management of several charitable events during the Vero Beach Devil Rays season (2007 & 2008)

University of FloridaAthletics Communications Intern

Jul. 2005 - May. 2006Gainesville, FloridaI served as the Sports Information Director for University of Florida Swimming and Diving, and Women's Golf. As such I was responsible for all aspects of design and production of media guides (including the award-winning Swimming and Diving Media Guide), dissemination of press releases, game notes and feature stories, website updates, and press box management. I also assisted in all aspects of media relations and event management for University of Florida Football and Men's Basketball.

Illinois State UniversityStudent Assistant, Athletics Media Relations

Jan. 2001 - May. 2005Normal, IllinoisI served as the Sports Information contact for Illinois State University Men's Golf, Women's Swimming and Diving and Women's Tennis. As such, I was responsible for all aspects of design and production of media guides, dissemination of press releases, game notes and feature stories, management of website updates, and press box oversight. I assisted in all aspects of media relations for Illinois State University Football, Men's Basketball, Volleyball and Women's Basketball.

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