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Network Power<100 people
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Marketing
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IT
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United States
Work Background
Data & Strategy Consultant
Gallium VenturesData & Strategy Consultant
Mar. 2020 - May. 2025United Kingdom, LondonKey accomplishments include: - Spearheaded the development of customised data analysis dashboards that improved client decision-making speed, enabling faster response to market changes and enhancing competitive positioning. - Delivered comprehensive industry perception audits that identified key growth opportunities for clients, resulting in a 25% increase in their market share within one year of implementation. - Led quantitative and qualitative research projects that provided actionable insights to clients, leading to a 40% improvement in their overall strategy effectiveness and execution. - Collaborated with cross-functional teams to facilitate strategic workshops that equipped clients with the tools necessary to leverage data-driven insights for business growth and innovation.
Managing Consultant, Business Strategy, Data Analysis, and Technology Consulting
Core Concept StrategyManaging Consultant, Business Strategy, Data Analysis, and Technology Consulting
Nov. 2018United Kingdom, LondonKey accomplishments include: - Founded a boutique agency that specialises in business strategy, data analysis, and technology consulting, resulting in a 150% increase in client acquisition within the first year of operation. - Managed a diverse team of content strategists and data analysts while overseeing company P&L, client relations, and operational strategies that improved overall team productivity by 40% over two years. - Conducted extensive global research for Everbridge focused on employment changes due to the COVID-19 pandemic, producing a detailed whitepaper and an interactive Tableau dashboard that contributed to a 30% increase in client engagement. - Delivered strategic media measurement consulting for VisitScotland that enhanced media coverage reporting processes by 25%, enabling more effective vendor management and strategy development. - Conceptualised the “State of Cryptocurrency in the UK” report for Gemini, resulting in actionable insights that guided public investment strategies leading to a 20% increase in user engagement on their platform.
Director, SPARC - Strategy, Planning, Analytics, Research, +Creative (contract)
PortlandDirector, SPARC - Strategy, Planning, Analytics, Research, +Creative (contract)
Jan. 2018 - Oct. 2018United Kingdom, LondonKey accomplishments include: - Spearheaded the expansion of the SPARC team from four to eleven members within six months by implementing effective talent acquisition and development strategies that enhanced team capabilities significantly. - Achieved a remarkable 68% increase in revenue within nine months by applying practical problem-solving strategies tailored to client needs, resulting in improved client satisfaction and retention rates. - Contributed to industry-leading research studies such as “International Commercial Courts Annual Insights Analysis” which elevated the consultancy's profile and attracted new business opportunities. - Provided strategic direction for qualitative studies and digital surveys across various industries, ensuring actionable insights were delivered to clients that informed their decision-making processes effectively. - Developed innovative methodologies for program analysis that facilitated digital reporting and visualisation, streamlining internal processes and enhancing overall operational efficiency.
Head of Research & Analytics Strategy | Insights Leadership, Digital Reporting, and Team Development
FleishmanHillard FishburnHead of Research & Analytics Strategy | Insights Leadership, Digital Reporting, and Team Development
Jun. 2016 - Jan. 2018United Kingdom, LondonKey accomplishments include: - Spearheaded a team of insights consultants to deliver strategic communications reporting for top global clients, enhancing the perceived value of reporting by 30% year-over-year. - Developed innovative analytics propositions that streamlined measurement processes across multiple departments, increasing cross-functional collaboration efficiency by 25% within the agency. - Coordinated global vendor relationships and contract negotiations that resulted in a 15% reduction in annual costs while ensuring compliance with client and agency agreements. - Established a comprehensive training program that upskilled team members in advanced analytics techniques, leading to a 40% improvement in project delivery timelines across the practice group.
Consultant, Insights & Planning
FleishmanHillard FishburnConsultant, Insights & Planning
Jun. 2016 - Oct. 2016London, United KingdomProviding leadership in analytics approaches and models, working closely with the Insights & Planning Director and liaising with clients and colleagues to identify and sell in new research and analytics opportunities across the business. Act as a senior insights & analytics partner and consultant for some of our largest global clients, helping them structure measurement and see the value of reporting whilst working with a team of analysts to provide monitoring, conversation analysis and pattern recognition across client accounts Support business growth and planning by guiding teams in best methods for conducting qualitative and quantitative research.
Senior Business Optimisation Consultant
SitecoreSenior Business Optimisation Consultant
Mar. 2014 - Dec. 2015London, United KingdomMarketing technologist focused on data-driven strategies leveraging the Sitecore enterprise CMS and Marketing Automation platform. Collaborate with clients, partners and prospects on driving digital maturity within organisations. Coordinate on corporate level to align all markets and deliver consistent measurable outcomes. Core focus on launching and manage corporate Team Site for training, on-boarding and documentation across all regions enabling consistent programme delivery, pre-sales engagements and customer enablement workshops including restructured partner training workshop and delivery, packaging and delivering billable professional services workshops including business objectives sessions. Additionally I am a speaker at seminars, workshops and events on innovation and strategy in digital marketing strategy with focus on Social Integration and Data Analytics.
Principal Consultant | Big Data Analytics, AI Strategy, and Digital Transformation
Core Concept StrategyPrincipal Consultant | Big Data Analytics, AI Strategy, and Digital Transformation
Jan. 2013 - Dec. 2018United Kingdom, LondonKey accomplishments include: - Established a digital operations consultancy that secured high-value product partnerships and delivered professional services in Big Data analytics and digital enterprise strategy for global organisations. - Served as Head of Analytics for Indigo Lighthouse Group; optimised subscriber retention through tailored measurement strategies that resulted in a 30% reduction in subscription cancellations over two years. - Developed bespoke dashboards for large-scale datasets that enabled real-time reporting frameworks built on SAP Business Intelligence systems, enhancing decision-making processes across client portfolios. - As Director of Digital Strategy for Core Concept Security, executed thought leadership initiatives that led to a remarkable 155% growth in website visitors and a 66% increase in conversion rates through optimised content strategies.
Social Analytics Manager EMEA
BazaarvoiceSocial Analytics Manager EMEA
Jul. 2012 - Feb. 2014London, United KingdomWorking with the Bazaarvoice EMEA team to establish and strengthen client relationships, define KPIs and business goals leveraging many sources of social data (product reviews, listening tool data, survey data, etc.) and ultimately providing actionable insights from user-generated content. Key focus on creating scalable ROI modelling and pricing templates targeting pre-sales enterprise engagements, business value cases for key enterprise sales including Argos, Tassimo, Sony and Adidas.
Client Success Director
BazaarvoiceClient Success Director
Jul. 2010 - Jul. 2012London, United KingdomExpert, online strategist using precise consulting skills to develop innovative Social Commerce programs that meet the business objectives of my clients using eCommerce trends, social resources and analytical insights. Success generally is based upon being able to show fantastic ROI models for our clients using the power of user generated content (UGC) with our suite of products as well as customer centric strategies and objectives. I work to help our clients along this path to success by forming deep relationships with key stake-holders and executives alike. My experience ranges from large scale global retailers to travel industry leaders and international manufacturers.
Account Director
Marcel MediaAccount Director
Apr. 2006 - Jun. 2010Greater Chicago AreaA strategic interactive agency specialising in search engine marketing, Web development, analytics and custom application integration. In charge of overseeing Tier 1 'Enterprise Class' client relation management, including several Fortune 1000 customers, whilst assisting with key sales and deal negotiations. Coordinated over $2 million in online advertising through Pay-Per-Click, Rich Media, Analytics, Web Development and Search Engine Optimisation. Utilisation of solid abilities in team leadership, business acumen and professional training. Coordination of operational team including campaign optimisation specialists, account managers & analysts, SEO and Social Media specialists. Received the 'Interactive Communications Summit Award' in 2009 for launching 2 niche blogs for Performance Trust Capital Partners, gaining media coverage from CNBC, Fox News and MSNBC.
Director of Public Relations
ConsumerBaseDirector of Public Relations
Jul. 2005 - Oct. 2005Head of national public relations strategy and relationships for a large Chicago-based data warehouse and search marketing firm.
Marketing Coordinator
TrustWave CorporationMarketing Coordinator
Jan. 2004 - Dec. 2005A top-ranked information security and compliance services provider.; Managed all aspects of online marketing, brand positioning and design of marketing collateral in connection with the sales and operations teams. Worked closely with diverse vendors, such as printers, mail houses, media buyers and call centre facilities. Key participant in promoting the company's flagship product, TrustKeeper®, resulting in significant brand recognition throughout the industry. Facilitated the smooth integration transition following the merger with a top competitor in 2005. Created the first in-house online marketing strategy and event planning process.
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