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Work Background
Rosé DaysHead of Global Operations
Jun. 2023Lisbon, Portugal
Styled by SophPersonal shopper, curator of shopping trips and design experiences
Oct. 2022Lisbon, PortugalI offer private, personalised shopping trips and design experiences in Lisbon, with a focus on unique, made-in-Portugal pieces, designers and brands. I am passionate about sustainable design and connecting clients with the local design scene, telling the stories behind the pieces and the processes, encouraging a more meaningful approach to shopping. I co-organise and produce regular pop-up events focused on sustainable design and a more responsible approach to shopping and your wardrobe, including discussion panels, workshops, markets featuring local design.
Ziggy LloydFounder and director
Mar. 2019Lisbon, PortugalConceived and managed start-up brand of small-batch jackets crafted from sustainable alpaca wool from Peru. Developed and managed supply chain, product design, budgeting, forecasting and marketing. Organised and hosted various pop-up shop events in London and Lisbon.
Global BlueFreelance writer
Nov. 2010 - Jan. 2014Researching and writing fashion articles for Shop Buenos Aires magazine
Shop Hop Buenos AiresFounder and Director
Aug. 2010 - Mar. 2019Buenos Aires, ArgentinaConceived and built a personal shopping business offering high-end, personalised shopping and design experiences and other shopping and styling services for a range of private high-profile clients and tourists in Buenos Aires, Argentina. Researched and built up a network of local designers, artists and artisans. Organised and hosted various pop-up markets and fashion events.
CNNGOFreelance writer
Mar. 2009 - Nov. 2009Writing shopping, fashion and beauty articles for Shanghai section of CNN's travel and lifestyle website CNNGO (www.cnngo.com)
China DailyEditor of fashion magazine supplement China Style
Mar. 2008 - Mar. 2009Researching and writing and/or commissioning all content for monthly English-language fashion supplement in Shanghai, liaising with fashion houses and overseeing layout design.
Self EmployedFreelance journalist, editor and copywriter
Jan. 2005 - Jan. 2014Researching, pitching, writing and managing content for various international publications, including Time Out, The Real Argentina, Higher View (China Eastern inflight magazine), argentinastravel.com, South China Morning Post, That's Shanghai, YRB (New York), The Beast (Europe) Author of chapters in travel guides including Time Out and Explorer Guides Copywriting clients include BridgerConway digital agency, Style Butler, Maserati, Absolut Vodka, Thread Advertising, The Villa (www.shopthevilla.com)
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