Managing Director & Principal Consultant@Core Concept Strategy
Verified
Kristin Philbin is a seasoned business strategist with over two decades of research and analytics experience. Her expertise is rooted in a data storytelling approach that has consistently proven effective in scaling businesses and refining strategic plans. At the core of Kristin’s professional journey is a rich blend of strategy, big data, and market research. She founded Core Concept Strategy, where her leadership was instrumental in high-profile projects, notably Mars’ “Here to be Heard” initiative focused on gender equality.
In the realm of corporate growth and efficiency, Kristin has a proven track record. She played a pivotal role in revenue growth and cost reduction, showcasing her ability to lead small teams to extraordinary results. Adept at merging data analytics with corporate communications, Kristin amplifies brand exposure and market positioning with finesse. She is the go-to professional in business strategy, research, and communications optimisation for a balanced mix of experienced insight and proven data-driven results. Kristin has been on the PRCA council for 3 years, supporting committee work on the Value in PR, Technology Innovation and AI/Machine Learning strategy.More...