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Work Background
StratXel ConsultingFounder & Principal – Product, Market & Growth Strategy
Apr. 2023Chicago, Illinois, United StatesHelp fintech, SaaS, and services companies with growth and scalability strategies by shaping and aligning product, GTM, sales, delivery, and AI initiatives to drive revenue growth, efficiency, and customer retention. • Achieved 25% revenue growth for a SaaS company by applying strategic vision to develop and execute a comprehensive GTM, consultative approach workshops, and revenue growth strategies for a fintech company, optimizing internal sales processes through advanced analytics, implementing data monetization, and redefining product-market fit.
• Increased SMB pipeline by 30% and improved on-time delivery by 150 bps by serving as Fractional GM/COO for a SaaS company where I led delivery process transformation, optimized operations, enhanced customer services, and secured client retention.
• Designed and launched cross-selling initiatives, expanding market share and increasing client retention.
• Reduced churn by 200 bps by leading a SaaS company’s sales transformation.
• Expanded sales pipeline through strategic realignment of value propositions and GTM strategies for finance and retail industries, resulting in new revenue streams and market expansion opportunities (Software Company).
• Optimized and enhanced business strategy by identifying and prioritizing AI initiatives that were feasible for the business while maturing others.
PayUCountry Head
Mar. 2022 - Feb. 2023Colombia- Secured 50% market share and drove over 50% of Latin America revenue contribution by leading end-to-end business in a cross-functional structure. - Managed the sales management organization, operations, business line development (new and existing), and payments & acquiring partner relationships.
- Enhanced PayU’s value proposition by completing strategic initiatives (New acquisition, SMB Business Unit Launch, Customer-Centric Org. Approach) Board Member @DING (a PayU company)
Counsel Member @ Chamber of eCommerce
Glüky GroupChief Growth Officer
Jan. 2020 - Mar. 2022Bogota,D.C., Capital District, Colombia- Achieved revenue targets by scaling digital loyalty and reward platforms
- Increased customer engagement 10x and boosted revenue in 15% by spearheading the development and execution of a comprehensive GTM strategy through the implementation of a CRM and marketing automation suite.
- Managed the account management and operations teams to successfully manage, deliver, and grow customer's accounts to meet revenue targets.
- Optimized sales processes and implemented new performance metrics to drive revenue, and customer acquisition and retention
- Transformed Gluky's value proposition into a fully digital and data-driven model, significantly strengthening client attraction and market differentiation to deliver more effective sales incentives and loyalty programs to 80+ companies in 10+ countries in Latin America.
Glüky GroupChief Product Officer
Apr. 2019 - Mar. 2022Bogotá D.C. Area, Colombia• Implemented a new data ecosystem, reducing customer management costs while delivering real-time data insights for improved programs' participant engagement and results
• Led product strategy and management teams to develop Glüky Group's value proposition in LatAm.
• Managed data, analytics, and data governance teams to provide insights and intelligence to the business and its clients.
• Implemented innovative solutions to drive revenue growth and enhance customer experience.
ExperianGeneral Manager Business Unit
Jul. 2013 - Dec. 2014ColombiaLaunched successfully a new marketing services business line to evolve and enhance the credit bureau’s value proposition by introducing marketing and advertising information solutions to drive business growth.
ExperianVice President Product Management
Jul. 2010 - Aug. 2018ColombiaLed a cross-functional organization to manage Experian’s product , data and analytical portfolios in Latin America (SLatam). Strategy and Innovation Owner. Accountability for full P&L.
Gimardi SolutionsGlobal Business Director | International Expansion Advisor
Jan. 2009 - Jul. 2010Chicago, IL
ExperianSenior Director Business Development
Jun. 2007 - Dec. 2008Greater Chicago AreaSubject Matter Expert in Market Expansion to Latin America (Organic Growth & M&A)
IRIDirector of Product Management
Mar. 2006 - Jun. 2007Chicago, IL., USA
ExperianManager, Analytical Services
Sep. 2000 - Mar. 2006Chicago, IL., USA
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