Philips Domestic AppliancesEU Trade Shopper Marketing Specialist
Mar. 2021 - Mar. 2022Amsterdam AreaHead responsible for Promo Effectiveness Europe
- Creation of successful sell out activities, through the development and implementation of trade marketing plans. Initiate and stimulate the local and regional trade marketing activities, towards distributors and resellers.
- Managing performance of P-spend, within framework of integrated A&P to deliver effective store activation (both on- and offline)
- Development and execution of management framework, of attracting, training, motivating and retraining promotors and merchandisers.