SigniantVice President of Revenue Operations
Aug. 2019 - Aug. 2024Boston, MAHelped grow AAR 4x by collaborating with Sales, Marketing, Customer Success, Product, and Finance to optimize go-to-market strategies, processes, and initiatives. Key successes included: o Achieved ~50% bookings growth in two consecutive years, more than doubling new logo acquisition for SMB segment, with minimal increase in headcount by revamping sales process.
o Drove 20%+ ARR growth from existing large accounts each of the last two years by aligning Sales and Customer Success motions with a coordinated upsell and cross-sell playbook.
o More than doubled new logos acquired in mid-market sector, while still growing other segments, through restructuring Customer Acquisition teams from two to three to better align with the market. Key areas of focus driving this success included:
• Established and managed operating cadence and reporting structures with GTM leadership to ensure effective plan execution.
• Developed and maintained reports and dashboards of essential GTM metrics, pipeline health, and trends providing real-time insights to effect adjustments and promote best practices across revenue teams.
• Delivered forecasts and reporting to executive team identifying changes and trends along with actionable recommendations to drive company growth, resourcing, and efficiency.
• Initiated and led enhancements to the GTM tech stack, resulting in improved productivity and per-FTE KPIs.
• Managed account and territory assignments to align with the market.
• Oversaw onboarding and professional development of Sales Management and Account Executives.
• Established and led segment analysis function to define ICPs and drive market share across multiple core markets.
• Designed and recommended Quota and Sales Compensation Plans to CFO and CRO.
• Drove Sales Enablement requirements, implementation, and adoption to optimize efficiency and effectiveness of revenue teams.