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Work Background
Self-employedJL Consulting
Mar. 2024
MaybankVP - Initiative Owner, Group Strategy & Innovation
Mar. 2023 - Mar. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · On-site
ADAMarketing Technology Senior Consultant, APAC
Mar. 2022 - Mar. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
OraclePrincipal Solution Consultant, Digital Marketing APAC
Oct. 2018 - Mar. 2022Kuala Lumpur, Malaysia- Helping clients plan out the marketing strategy and design business transformation solutions evolving around Customer Experience (CX) which include CRM, Marketing Automation, CDP, Advertising, Loyalty, Digital Assistant, Data Analytics and E-Commerce. Focusing on B2B2C and D2B2C.
- Involve in Business Transformation projects which include integration with Warehouse Management, Supply Chain, Order Management and ERP, EPM, IoT, Human Resource & Customer Service etc.
- Onboarding on-premise and on-premise to cloud customers
Malaysia AirlinesDigital Campaigns Marketing
Apr. 2018 - Oct. 2018Kuala Lumpur, Malaysia- Assisting on promotional campaigns execution.
- Implementing personalization features in the existing content management tool using Adobe Target.
- Implementing A/B testing and optimized the landing pages based on the data analysis using Adobe Audience and Adobe Analytics.
- Lead SEO implementation across the sites which include meta insertion, keywords optimization and content improvement.
TMF GroupDigital Campaigns Marketing Manager, Global
Mar. 2016 - Jan. 2018Kuala Lumpur, Malaysia- User trend Analysis: Analyze reports from google analytic and various sources to identify site traffics, user trend & engagement, sales funnel and user journey. - Lead Generation: Identify channels for Lead Generation. Using programmatic, SEM and SEO to create ads and content to improve site traffic and conversions. Successfully in helping the marketing team to generate about Euro 65M sales pipeline through various channels.
- Stakeholders Management: Work closely with internal stakeholders on supporting them to plan out marketing strategy and assisting on sales pipeline generation.
- Email Campaigns Management: Manage and execute Email Campaign including plan out the automation process, A/B testing and Database Segmentation.
TMF GroupDigital Campaigns Marketing Manager, APAC
Sep. 2014 - Mar. 2016Kuala Lumpur, Malaysia- Manage and execute digital campaigns through relevant digital channels such as Linkedin, Twitter, Youtube, Youku and etc.
- Stakeholders management, weekly update and monthly reporting.
- Assisting on the integration of digital approaches and creative design. - Monitoring site traffics, users trend & engagement. - Involving on implementing, generating and analyse reports from google analytic. - SEM Management: Analyze Google Adwords Account and Bing Account performance.
- Involving on SEO Site Traffic Optimization. - Assisting on social media strategy & integration. - Partner with Content and Creative teams to ensure project success
- Hands on web development and content update using CMS tool.
Standard Chartered BankWeb Manager
Mar. 2014 - Sep. 2014Malaysia• Provide technical expertise in the design, programming, testing, documentation, implementation and support on web based applications.
• Work closely with Group Brand & Marketing to ensure global and regional consistency of branding adherence.
• Ensure better understanding of Standard Chartered brand and brand promise by staff & visible improvement in the way brand is displayed at the organisation.
• Assists the team in event management, media relations and other aspects of Corporate Affairs work, when required.
• Work closely with internal stakeholders (business & support functions) on supporting them on any company’s e-sites update (Sharepoint, i-Connect), when required.
• Develop, maintain and update all the internal e-sites.
• Assists the team on planning, designing and executing the Internal communication via online media.
• Work closely with Internal Communication Manager/Executive and Graphic Designer to develop Daily Internal Broadcasts and Monthly Newsletters.
• Manage and coordinate all the external websites development activities. • Assists on maintaining and updating company’s social channels.
• Work closely with Group to ensure qualities of online media deliveries. • Work closely with Group to ensure global and regional consistency of external websites development.
In2 Marketing & ConsultingDigital Project Manager
May. 2013 - Oct. 2013- Lead and coordinate the delivery of digital projects. - Facilitate the definition, idea generation and delivery of web products that link to marketing strategies. - Assisting on the integration of digital approaches and creative design. - Coordinating with Sales Team to work on the project planning and project execution. - Assisting on the infrastructure & IT part of the project implementation. - Advising best approach on online marketing strategy. - Monitoring site traffics, users trend & engagement. - Involving on implementing, generating and analyse reports from google analytics. - Involving on SEO Site Traffic Optimization. - Assisting on social media strategy & integration. - Partner with Content and Creative teams to ensure project success - Assisting and managing on the optimization of clients’ social channels (Facebook, Google Plus, Twitter, YouTube, Flickr, LinkedIn, etc.)
Infosys BPOWeb Solution Manager (based at client side, Intel Penang)
Jun. 2009 - Mar. 2013Penang, Malaysia- Liaise with stakeholders/requestors/vendors for B2C web marketing campaign creation, using social, email and web as the mediums to interact with the end users.
- Liaise with GWO Global Team for global product/websites/campaign launching, using gamification to introduce new product and create user engagement with end users.
- Liaise with internal sales team to improve the customers retention using loyalty program.
- Working and coordinating with Vendor/Developer on the implementation of Online Campaigns, creating flash games for Product Launching. - Work with database's team to connect online application/games with customers' databases.
- Implement tracking code on webpages for reporting purposes. - Content Management - In charge of localizing webpages to APAC market; work with translation house and local reviewers for content readiness, work with developers for web development and content refresh.
- User Trend - Overseeing monthly websites’ visitor’s activities, analyzing user trend’s reports using Omniture/Google Analytics.
- SEO/SEM - Help coordinating implementation of SEM/SEO for APAC region webpages. Overseeing social media user’s response, checking the efficiency of SEO/SEM implementation on webpages
Satyam MalaysiaWeb Developer (based at client side, Intel Cyberjaya)
Oct. 2007 - Jun. 2009Cyberjaya, Malaysia- Website Maintaining, using Adobe CQ4 and Teamsite as Publishing Tools.
- Manage corporate websites redesign and new corporate web portal launching. - Maintaining high-quality websites, ensuring they are W3C compliant. - Implement tracking code on webpages for reporting purposes. - Web Development - Helping designing banners/brainstorming with teammates on creating artworks for marketing purposes. HTML/JavaScript code coding/fixing.
Hotel Information SystemsUI Developer
Jun. 2005 - Sep. 2007Malaysia- Graphic Design using illustrator,photoshop or fireworks
- prototype creating in graphic format and in HTML format.
- css coding for the web layout and the customization of the component.
- HTML/XHTML coding with W3C complaint.
- JSP/Javascript coding with DOM travesing.
- Flash graphic/animation creating.
- works on the the Rich Internet Application (RIA) development with OpenLaszlo.
- handle AJAX, ECHO.
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