Microsoft, Ciao from BingMarketing and Communications Manager EMEA
Jul. 2010 - Oct. 2010London - MunichSole responsibility for the creation and execution of online and offline marketing and communications strategies for the shopping platform of Bing (Ciao from Bing) in the UK. Key responsibilities included: B2C and B2B activities and promotions, PR and media relations, social media strategy, sales collateral, ROI forecasting, consumer and trade events, advertising, brand positioning, customer engagement and email marketing programs, copywriting for internal and external content, corporate branding and internal communications.