Lana Ruff - Head of Communications, Evino

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Work Background

Única - Guia de VinhosEditor and Columnist

Apr. 2022 - Jun. 2024São Paulo, Brazil

Direct WineProject and Marketing Coordinator

Oct. 2021 - Dec. 2023Porto, Portugal

LA PASTINAContent Producer

Apr. 2021 - Jun. 2021Remotely in Porto, Portugal-created educational and commercial content for the company's wine portfolio

WinalistBusiness Developer

Jan. 2021 - Nov. 2021Porto, Portugal-managed growth and product development in Portugal of a free online booking platform focused on enotouristic experiences

Casa de MourazAssistant Winemaker

Sep. 2020 - Nov. 2020Dão, Portugal-assisted with vineyard, winery and warehouse work in Dão, Vinho Verde and Douro wine production

evinoHead Writer

Jun. 2020 - Aug. 2020Remotely in Porto-co-created and co-edited the full content for a 500-page e-book about wine regions, service and production, targeted at the company's collaborators -wrote scripts for 35 educational videos with theoretical and practical lessons on wine and wine tasting

Cátedra de Agroturismo y Enoturismo de Canarias de la ULLStudent Researcher

Feb. 2020 - Jul. 2020San Cristóbal de La Laguna, Canary Islands, Spain

JM WinesMarketing Intern

Dec. 2019 - Jan. 2020São Paulo, Brazil-co-coordinated a wine education program, taught and managed wine service for 200+ people in two weeks -helped develop sales strategies during holiday season -managed sales partnerships

Kranemann Wine Estates - Quinta do Convento de São Pedro das ÁguiasWinemaking Intern

Sep. 2019 - Oct. 2019-assisted with vineyard, winery and lab work in Douro and Port wine production

evinoConsulting Taster

Aug. 2018 - Sep. 2023Remotely in Tarragona, Bordeaux, Porto-tastes and evaluates wine samples from across Europe for helping in purchase decisions at one of Brazil's top wine importers

Submarino ViagensFreelance Editor

Oct. 2013 - Jan. 2014São Paulo, Brazil-wrote and edited 200+ articles on travel and tourism

evinoSommelière & Head Of Content

Mar. 2013 - Aug. 2018São Paulo - SP-is accountable for the company’s first work on branding and tone of voice -led a 7-person team, mostly focusing on strategic planning required to achieve the company’s goals and guaranteeing necessary innovation for constant growth -coordinated cross-channel strategies and methodology in content production, with focus on the website and social media -crafted and implemented a 50-hour comprehensive course on wine production, regions, grapes and tasting techniques, leading 3 other Somms as educators and reaching over 200 people -consistently managed projects pertaining areas of Content, Branding, Web Design, Marketing, Product, IT, UX, Customer Services and HR -conducted weekly meetings and oriented processes to conceive and plan marketing campaigns with proper sales arguments for a 30 person-marketing team -conducted numerous wine tastings and wine seminars -produced an array of multimedia material, including a quarterly magazine, booklets, videos and infographics with educational content about wine -was responsible for disseminating wine culture inside the company, evangelising collaborators in a fast growing business that increased headcount from 4 to 300+ in less than 5 years

TV GloboTelevision Producer

Oct. 2012 - Dec. 2012São Paulo, Brazil- accountable for daily artistic and scenographic conception, execution and supervision of "Bem Estar", a live show on health and well-being - helped developing daily scripts - escorted invitees

Prefeitura de São PauloCommunications Intern

Mar. 2010 - Oct. 2011São Paulo, Brazil- wrote monthly press releases about recent achievements of the City Hall - accompanied the mayor in press events - clipped, analysed and reported journalistic content concerning the City Hall