GEGeneral Manager- Commercial Operations, Europe/Middle East/Africa
Mar. 2013 - Mar. 2015Budapest, Hungary● Reporting to the CEO, I led GE's Commercial Operations & Customer Success function, which included leadership of the following (5) organizations:
► Commercial Operations ► Pricing ► Project Management & Field Services
► Customer Service and Customer Success
► New Factory dedicated to winning with Enterprise Customers in EMEA: “Major Projects Center of Excellence”.
● Led the first Cross Functional Factory operation as a Single Threaded Owner - the "Major Projects Center of Excellence"--- a multi-country, multi-function organization made of up of team members from Sales, Operations, Technology, Engineering, Product Management, Pricing, IT & Finance. The goal of this group was to listen to the customer, rapidly build like a startup to meet their requirements, and deliver a customized solution. By working like a startup we were able to deliver new products 75% faster than traditional Product Management and Manufacturing, proving out this business model with +50 enterprise customers: Sainsburys, Vodaphone, Santander, and more. ● Led end to end Customer Success Organiation:
Our focus on ‘Customer Experience’ began when my team proactively called on the C-suite of our Fortune 500 customers to hunt and win new deals. My Pricing Org would price & deliver proposals. Once the order was won, my Major Projects Center of Excellence would design, build and ship hardware, software, and deliver the required services. We leveraged this new, customer centric model to win new business with a variety of customers across EMEA, including: Boots, Uniliver, Saudi Aramco, & more.
● Created GE Current's first Customer's Success model- by continuing to actively stay connected to customers after the shipment & installation through the delivery of our Services. I led the reinvention of the Customer Experience, and drove the key GE company initiative, ‘Fastworks.’ (Lean Start-Up), and Simplification initiatives for GE Lighting in Europe, Middle East, Africa and Turkey.