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Network Power<100 people
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Canada
Work Background
DFLY Technology Group LtdChief Marketing Officer
Nov. 2024 - Dec. 2024Greater London, England, United KingdomI joined DFly Technologies on a contractual basis to support the business through Black Friday, Cyber Monday (BFCM), and the end-of-year holiday season. During my tenure, I successfully re-engaged an external marketing agency in the U.S., driving the highest sales volume the company has seen since its inception in July 2024. I also organized and streamlined the backend of various platforms used for data assessment and gathering, addressing critical gaps in certifications to ensure the business was properly registered with Google and across key eCommerce channels vital to the DTC space. In addition, I provided the necessary collateral and assets for the London EV Show, ensuring the company was professionally represented at this EV Industry event. At DFly Technologies, I led the global marketing strategy to redefine personal mobility through innovation, creativity, and customer-centric solutions. My responsibilities included driving revenue growth, enhancing brand presence, and optimizing marketing operations. I collaborated with agency partners to streamline digital and traditional marketing efforts, spearheaded initiatives to establish DFly as a leader in the evolving electric vehicle space, and focused on transforming our eCommerce presence. This included improving website UI/UX, maximizing the effectiveness of paid and organic campaigns, and fostering a cohesive, data-driven marketing approach. Through key opportunities such as the London EV Show, Black Friday, and end of year holiday campaigns, I delivered impactful results that resonated with our customers and elevated the DFly brand globally.
i3 InternationalMarketing Director
Dec. 2022 - Jul. 2024Greater Toronto Area, CanadaAs Director of Sales and Marketing Communication at i3 International Inc., I led a transformative shift in positioning marketing as a strategic partner to sales. My leadership significantly improved operational performance and fiscal management, while driving collaboration and innovation across teams. Key Responsibilities and Achievements: 🔹Leadership & Mentorship: Guided high-performing teams, fostering a culture of collaboration and continuous learning that boosted productivity and morale. 🔹Fiscal Governance: Established strong fiscal management frameworks with transparent ROI reporting, optimizing budget allocations to drive growth. 🔹Operational Efficiency: Streamlined marketing operations through data-driven strategies, enhancing efficiency and delivering clear ROI. 🔹Strategic Planning: Expanded digital channels and leveraged social media to strengthen market presence, integrating marketing with a cohesive go-to-market strategy. 🔹Project Management: Successfully managed 25 trade shows in FY '23 and 20 in FY '24, and launched the most impactful Innovision Conference since its inception in 2015. 🔹Marketing Transformation: Effectively communicated and marketed the shift from a Capex-based to an Opex model, ensuring partner buy-in and successful adoption. Through strategic leadership, innovative thinking, and a commitment to excellence, I have driven growth and transformation at i3 International. My ability to align marketing with sales, focus on fiscal responsibility, and foster team collaboration has set new benchmarks for success.
FlowiumFreelance Project Manager
Jul. 2022 - Jan. 2023Canada - PhilippinesDuring my transition back to Canada, I took on a temporary role at Flowium, a N.Y.-based marketing agency, where I refreshed my project management skills and reconnected with the hands-on creative work I had missed. At Flowium, I played a key role in driving cross-team collaboration and delivering exceptional customer satisfaction, which contributed to significant sales and success for the brands we served. Key Responsibilities and Achievements: 🔹Project Management: Led multiple projects across platforms like Asana, Miro, and Klaviyo, ensuring precise coordination and timely delivery, consistently exceeding client expectations. 🔹Cross-Team Collaboration: Fostered strong collaboration between creative, technical, and account management teams, enhancing overall project outcomes and efficiency. 🔹Customer Satisfaction Excellence: Focused on delivering top-tier customer experiences, resulting in significant sales growth and success for both B2C and B2B brands. 🔹Hands-On Creative Work: Re-engaged with the creative process, contributing directly to the development of innovative marketing strategies that drove client success. My time at Flowium was a valuable experience that allowed me to refine my project management skills, leverage multiple platforms, strengthen cross-team collaboration, and contribute to the success of diverse brands through effective and creative marketing solutions.
myWorld PhilippinesManaging Director
Dec. 2018 - Jan. 2022Manila, National Capital Region, PhilippinesAt myWorld Philippines Inc., I led a transformative reorganization that turned the agency into a high-performing marketing powerhouse. My leadership revitalized operations, fostered a culture of excellence, and implemented KPIs that drove client satisfaction and growth. Key Achievements: 🔹 Reorganization & Leadership: Restructured the team into specialized pods, increasing efficiency and enabling the successful management of multiple campaigns while securing major clients. 🔹 Tech Innovation: Spearheaded blockchain and Web3 initiatives, positioning myWorld at the forefront of loyalty solutions. 🔹 Strategic Partnerships: Forged key partnerships with leading eCommerce platforms and brick-and-mortar retailers. Collaborated with government officials on successful ID and marketplace initiatives. 🔹 Data-Driven Strategy: Leveraged data from the loyalty platform to exceed client expectations and drive growth through targeted campaigns. 🔹 Revenue Growth: Improved financial outcomes by monetizing shopper analytics and driving new business development, contributing to significant revenue growth. 🔹 Team Leadership: Mentored and led a team of top marketing professionals, boosting productivity and fostering a culture of excellence. Through strategic leadership, I transformed myWorld Philippines Inc. into a leading loyalty marketing firm, driving growth and establishing lasting partnerships.
Lancer Sales and Solutions Inc.Managing Director
Oct. 2014 - Nov. 2018Unit 1702, 88 Corporate Center, Makati CBDAt Lancer Sales and Solutions, I introduced a hybrid business development structure where sales and marketing were fully integrated and codependent, driving operational excellence and delivering tangible results. My leadership in developing a high-performing marketing team, alongside building a robust customer success process, was key to the company’s growth and enhanced customer satisfaction. Key Responsibilities and Achievements: 🔹 Hybrid Sales & Marketing Structure: Integrated sales and marketing into a cohesive, codependent unit, enabling a strategic sales process that boosted monthly sales from $65,000 to $150,000 and drove substantial revenue growth. 🔹 Marketing Leadership: Established a new Marketing Department that effectively engaged diverse verticals across North America and Australia, significantly enhancing the company’s market presence. 🔹 Customer Success: Developed a customer success process that improved onboarding, effectively resolved issues, and consistently exceeded customer expectations, reinforcing the sales-marketing synergy. 🔹 Digital Transformation: Led digital transformation initiatives that automated key processes, enhancing operational efficiency and streamlining customer engagement. Through a commitment to excellence and a strategic, integrated approach to sales and marketing, I transformed Lancer Sales and Solutions into a more efficient, customer-centric, and profitable organization.
Slate Consulting K.K.Director of Operations
Feb. 2013 - Mar. 2014Slate APACAs Regional Director of Operations for Slate, I led the successful rebuilding of Slate's Manila Research Center and drove the digital transformation of the business. My operational leadership, combined with a deep understanding of the C-Level recruitment market in Asia, enabled me to implement strategic H.R. solutions that provided clear benchmarks for research and performance. Key Responsibilities and Achievements: 🔹Operational Leadership: Rebuilt and revitalized Slate’s Manila Research Center, ensuring operational excellence and aligning the team with the company’s strategic goals. 🔹Regional Market Expertise: Leveraged my deep understanding of the C-Level recruitment market in Asia to tailor strategies that resonated with regional demands, particularly in Japan and the Philippines. 🔹H.R. Solutions Implementation: Developed and implemented H.R. solutions that provided clear benchmarks and performance metrics, enhancing the efficiency and effectiveness of the research team in Manila. 🔹Sales and Marketing Strategy: Created and executed Slate’s first comprehensive sales and marketing strategy for Japan and the Philippines, driving growth and expanding market presence in these critical regions. 🔹Business Representation: Actively represented Slate at high-level networking events, engaging with local government officials and senior business leaders to strengthen relationships and promote the company’s brand. My tenure at Slate was marked by strategic leadership, regional market insight, and successful business transformation, positioning the company for continued growth and success in Asia.
Avon Drinks LtdHead of Sales and Marketing
Jun. 2002 - Aug. 2012Fukuoka, JapanAs the Head of Sales and Marketing at Avon Drinks Ltd, a craft beer and specialty import business in Japan, I led the development and execution of comprehensive marketing and sales strategies that significantly expanded the company's presence across the country. My role encompassed building a robust distribution network, navigating regulatory requirements, and driving successful product launches in the Japanese market. Key Responsibilities and Achievements: 🔹Distribution Network Development: Built and managed a distribution network across Japan, ensuring efficient product availability and market penetration. 🔹Regulatory Liaison: Successfully liaised with Japan’s Customs and Ministry of Health, ensuring compliance and smooth importation of food and drink products. 🔹Go-To-Market Strategies: Collaborated with partners to craft and implement Go-To-Market strategies for new product launches, tailored to the Japanese market. 🔹Marketing Strategy Development: Designed and executed marketing strategies that utilized trade shows, social media, and print media to build brand awareness and drive sales. 🔹Advertising Campaigns: Worked closely with ad agencies to create impactful product spots and seasonal campaigns, enhancing the brand’s visibility and appeal. 🔹Brand Development: Developed a restaurant brand that served as a showcase for imported products, enhancing the company’s market position and customer engagement. 🔹Team Leadership: Managed and led a team of business development agents and marketers, driving performance and ensuring alignment with the company’s strategic goals. Through strategic leadership and a deep understanding of the Japanese market, I positioned Avon Drinks Ltd as a leading player in the craft beer and specialty import industry, driving growth and fostering strong connections with customers and partners.
The Keg Steakhouse + BarOperations Manager
Jun. 1991 - Sep. 1998Vancouver, British Columbia, CanadaI started my career at Keg Restaurants as a waiter and quickly advanced to Service Manager at the Sheppard East Keg in Toronto. After roles at the Church Street and Downtown Vancouver locations, I moved into a Senior Operations position. My time at Keg laid the foundation for my leadership and management skills, honing my ability to develop efficient operational processes backed by solid fiscal management. Key Responsibilities and Achievements: 🔹Operations Management: Expertise in managing complex service industry operations, optimizing processes for efficiency and revenue growth. 🔹People Development: Skilled in mentoring and training, fostering strong teams through effective support and comprehensive skill development. 🔹Fiscal Management: Proficient in implementing fiscal controls to ensure cost-effective operations and maximize profitability. 🔹Customer Loyalty: Proven ability to create exceptional guest experiences, driving repeat business and customer loyalty. My progression from the service floor to senior operations roles has equipped me with a strong skill set in operations, team development, and financial management. I am committed to driving excellence and value in every aspect of business, ensuring growth and sustained success.
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