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Work Background
Hite DigitalOwner / Partner
Jul. 2021Portland, Maine, United StatesWe help business grow! At Hite Digital, we create digital marketing strategies that focus on your ROI, bringing in real results. Hite Digital is committed to partnering with you in a way that goes way beyond what is expected. I want you to be able to say that Hite Digital brought you added value and a level of service that is unbelievable. That is what I do! * Web Development
* Web Design
* SEO - Strategic Programs, Analysis and Monitoring
* PPC Programs
* Facebook and Instagram Advertising
* CRM Strategy and Implementation
* Creative Design and Branding
* Logos
AkeneoDirector of Marketing Operations
Mar. 2020 - Apr. 2021Greater BostonAkeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management. I Manage and develop the global marketing operations team and strategic marketing technology capabilities.
Dassault SystèmesGlobal Digital Marketing
Apr. 2017 - Mar. 2020Waltham, MADassault Systemes bought Exa Corporation in November 2017. Deploy the internal & external environment for global marketing organizations to sustain marketing business processes. Analyze, assess, strategize and refine marketing and business processes to platform and tool capabilities. Evangelize and train.
Exa CorporationDirector, CRM & Marketing Operations
Apr. 2017 - Jan. 2019Greater Boston AreaExa was bought out by Dassault Systemes in 2017. Exa Corporation's visualization and simulation software helps designers and engineers produce better vehicles and equipment. As a design evolves, Exa accurately predicts the performance of that design while providing actionable insight to optimize the performance of the product. With Exa, the need for costly physical prototypes and expensive late-stage changes is reduced.
Black Duck SoftwareMarketing Operations Leader
Nov. 2015 - Mar. 2017Burlington, MATaking Marketing Operations to the next level at this fantastic, fast growing company. Organizations worldwide use Black Duck products to secure and manage open source software, eliminating pain related to open source security vulnerabilities and open source license compliance.
ImprivataGlobal Marketing Operations Team Leader
Jul. 2014 - Oct. 2015Lexington, MALeading the Marketing Operations team and driving the marketing systems road map to improved efficiency of marketing resources. Developed actionable marketing analytics that are aligned with sales and overall business goals.
Progress SoftwareSr. Manager, Global Marketing Operations
May. 2011 - Jul. 2014Greater Boston AreaHandling sales and marketing systems, covering strategic planning, marketing planning and budgeting, development of marketing KPI's and performance dashboards, training, vendor relations, process improvement, world-wide marketing programs support and improving the alignment between sales and marketing.
FuseSource (A Progress Company)Digital Marketing Consultant
May. 2011 - Sep. 2012Fusesource was a subsidiary of Progress Software, sold to Red Hat in September, 2012. I handled Marketing Operations Strategy & Management, CRM Strategy & Management, Web Marketing, SEO / SEM, Website Infrastructure & Content Marketing.
ExaGrid Systems, Inc.Senior Marketing Manager
Jan. 2007 - Mar. 2011Responsible for building the demand generation engine that drives and supports rapid revenue growth. Marketing analysis and management of a wide variety of marketing programs including: * Online and direct mail lead generation programs (direct and in conjunction with co-marketing partners). * Marketing automation strategy, planning, implementation and execution for the entire marketing group. * Sales tools and marketing collateral creation and production including Customer Success Story programs and Channel Program documents. * Web site content and technical management. SEO and SEM programs. All aspects of online marketing strategy and execution. * Salesforce.com CRM Planning and Administration. Tracking, maintenance and reporting of marketing and sales operations metrics from lead generation to forecast to closed business and ROI calculations. * Ongoing marketing budget tracking. * Channel marketing programs coordination
Board InternationalNorth American Marketing Manager
Jan. 2005 - Dec. 2006
iPhrase TechnologiesBusiness Development Manager
Jan. 2004 - Dec. 2005
EasyAsk, Inc.Inside Sales Account Manager
Jan. 2003 - Dec. 2004
OuterLink, Inc.Marketing Communications Manager
Jan. 2001 - Dec. 2003
The Info GroupMarketing Specialist
Jan. 1996 - Dec. 2001
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