Arvato Financial SolutionsGoogle AdWords | Senior Workflow Lead & Account Strategist
Dec. 2016 - Aug. 2017County Dublin, Ireland- Helping to optimize online Google AdWords marketing campaigns and strategies to meet client's businesses goals.
- Providing strategic, consultative and technical advice on AdWords to SMB advertisers in Spain.
- Building new campaigns and optimize existing ones to ensure they are line with their goals and follow their performance. Managing Google AdWords advertisers, publishers, and/or users inquiries while managing growth through implementing optimization solutions.
- Providing strategic advice and help solve issues by working closely in a consultative role with clients.
- Using advanced optimization techniques and work on complex campaign upgrades aligned to customers’ goals across Search, Display Network, Shopping, Video and Mobile.
- Advanced product knowledge and troubleshooting regarding AdWords, Google Analytics, Merchant Centre, Youtube, Search Console and Google My Business. Skills and Duties as Workflow Leader: - Managing Workflow of the Associate Account Strategist and Inside Sales Spanish Team.
- Helping every team member to reach their goals and targets adapting duties and task to their strengths and upskilling providing training shadowing or another activities when needed.
- Analysing daily teams data and communication of best practice actions point to improve performance. - Managing overflow requests.
- Liaising with team leader to determine market priorities.
- Management of daily schedule of every member.
- Analyse data to identify trends or enhance our customer support processes and improve team efficiency. - Provide and receive feedback to/from the team in order to adjust actions plans accordingly. - Acting as a point of contact for the team if Team Leader is out of office. Achievements: - Silver Star Award Q1 2017: Recognition from Arvato CRM regarding outstanding achievements at individual level.
- Top performer in the overall Google AdWords Sales Department (Kickstart) for Q2 2017.
- Overachieving sales and revenue targets by 200%.