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Network Power<100 people
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Marketing
✨100%
Business Owner
🐦100%
Design
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United Kingdom
Work Background
Palazzo Versace DubaiCreative Marketing Manager
Oct. 2022Dubai, United Arab Emirates- Collaborate with the sales team to uncover field insights — then develop and implement strategies to generate revenue
- Expand the marketing department, staffing various functions across channels such as social media, paid media, video, content marketing, and PR
- Lead the development of marketing strategies by working closely with the head of the department, creative team, and vendors
- Spearheading the execution of marketing initiatives, including market research, testing, analysis, and multi-channel campaigns
- Conceptualizing, directing, and planning photography and videography shoots for all the property outlets.
- Guiding the in-house marketing team of strategists, specialists, outlet managers, and all departments to maintain brand consistency across digital plans, social media rollouts, and campaigns.
- Initiated well-thought-out plans for new F&B offerings, resulting in a 5x increase in revenue. - Managing relationships with influencers, freelance content creators, and media houses to implement unique assets and strategies around the property's offerings and promotions.
- Managing the creative process from concept to completion, ensuring all projects were delivered on time and within budget
- Development of comprehensive visual identity systems that unify the company's brand across all marketing channels
- Brand Building: Developed a clear and ownable position within the market - as a fitness leader and a lifestyle brand
- Strategic Planning- Annual Budgeting, Functional Strategy
- Lead Generation: Google- Display, Search, YouTube. Social- Facebook, Instagram.
Affiliate. Offline Channels
- Marketing Automation: Chase marketing for prospects. Retention communication for members
- Product Marketing
- Website Development & Maintenance-Updates (AMP), Landing Page Design, Blogs
- Market Research- Commissioning annual member & Market Tracker
- Strategic Alliances & Partnerships
CrouditFounder
Jul. 2020 - Oct. 2022Dubai, United Arab EmiratesCroudit is a community of storytellers hellbent on finding a perfect creative mix, tailor-made for your brand.As a tech-enabled digital content creators and curators, we are passionate to help your brand walking through a 360 – degree transformation using our robust growth hacking strategies to disruptive creative content. We specialize in multiple verticals of Digital Media and will help you get through all stages, right from drafting a result driven strategy to flawless execution through our patented CROW™ approach. We believe in directing our energies to turn basic into an innovative brilliance hence our agency is aimed at enhancing customer journeys by using a combination of digital channels to increase visibility, conversions, and revenue.
Virgin Mobile UAECreative Specialist - Performance
Jun. 2020 - Oct. 2022Dubai, United Arab EmiratesAs a Creative specialist at Virgin Mobile my job is to collaborate with the performance marketing team and provide them with effective creatives for ongoing campaigns. I am responsible for right placement of the brand across all the online marketing channels.
Bester Capital MediaMarketing Strategist
Nov. 2017 - Jun. 2020Dubai, United Arab EmiratesMarketing Strategy:
• Strategic Planning of 360 degree Marketing campaigns
• Directing Designers, Front End Developers, Programmers, and Digital Marketing Managers
• Creating Brand Re-positioning Strategies, Blue Ocean Strategies, Red Ocean Strategies, Creative Strategies and Big Ideas for clients
• Creating & Managing Marketing Budgets of all brands
Digital Marketing:
• Identifying & Creating online Consumer Persona & Brand Persona
• Conducting In-depth Competitors’ Analysis & Internal Analysis for brands
• Creating 360-degree Digital Marketing Strategies for brands including SEO, Google Ads, Social Media Marketing, Programmatic Advertising, Semantic Advertising, Mobile Ads, Banner Ads, Emailers, etc.
• Coordinating with and briefing the Digital Marketing Manager for all Digital Campaigns
• Creating Social Media Content bank and executing social ads based on monthly plans created for brands
• Strategic Social Media Amplification & Marketing
• Influencer Marketing and Brand Advocacy
• Wi-fi Marketing & Geo-Targeting
• Getting monthly reports created by team members for clients
IT in Marketing:
• Strategic Implementation of Artificial Intelligence in Marketing Campaigns
• Strategic Implementation of Data Science in Marketing
Kranti Tech Services Pvt. LtdMarketing Manager
Feb. 2011 - Oct. 2016Noida Area, IndiaA fast growing IT firm having expertise in delivering Branding and Software Solutions to organizations and individuals across a broad range of industries. - Generated computerized layouts using Illustrator, and Photoshop to create aesthetically appealing visual content
- Utilized design skills to create a vision under the supervision of managers
- User Experience and Interface Designing
- Communicate the status, progress, and challenges per project to internal team and customers to ensure stakeholders are updated timely.
- Developed logos, poster layouts and commercial content as instructed
- Designed content for web, tradeshows, events and social media
- Assisted in creating the overall look of marketing campaigns
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