Anket Hinge - Performance Marketing Consultant, Kibsons International LLC

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India

Work Background

pnl9Co-Founder & COO

Apr. 2024United Arab Emirates

Al Ghurair InvestmentConsultant - Growth & Performance Marketing

May. 2023 - Apr. 2024Dubai, United Arab Emirates- Working closely with the Head of Marketing on Growth & User Acquisition Strategy. - Developing and executing full funnel marketing campaigns across channels. - Partnerships, Influencer collaboration and channel Expansion. - Campaign Management & Optimization. - In App Engagement & Retention Marketing.

Just HerbsPerformance & Growth Marketing Head

Dec. 2021 - Apr. 2023Chandigarh, India- Developing and executing a comprehensive growth marketing strategy to increase customer acquisition, retention, and revenue for the company - Conducting market research and analysis to identify opportunities for growth, and using this information to inform marketing strategies. - Developing and implementing innovative and cost-effective marketing campaigns across multiple channels to drive growth, including email marketing, social media, content marketing, SEO, and paid advertising. - Utilizing A/B testing and other experimentation techniques to optimize marketing campaigns and improve conversion rates. - Collaborating with other teams (e.g., product, design) to ensure that marketing efforts align with overall company goals and brand identity - Analyzing and reporting on key performance metrics related to growth, such as customer acquisition cost, customer lifetime value, retention rates, and revenue. - Managing and mentoring a team of growth marketers and collaborating with external partners as needed to execute marketing campaigns and achieve growth targets.

Edtech & TravelIndependent Consultant - Performance & Growth Marketing

Nov. 2020 - Dec. 2021India- Search Engine Marketing (Google, Bing) - Social Media Marketing (Facebook, Instagram, Snapchat, LinkedIn, etc.) - Display Marketing (Google, Criteo, RTB House, etc.) - Video Marketing (Youtube, Facebook) - ROAS & Cro Optimization. - Marketing KPI Tracking & Reporting (Paid & Organic) - Data Analytics & Visualisation (Google Analytics, Data Studio) - Marketing Automation (Email-SMS-Whatsapp Journeys, Onsite Personalisation & Behavioural Triggers, etc) - Affiliate Marketing (Direct Partners & Networks) Skills: Customer Acquisition, Media Planning, Media Buying, Affiliate Strategy, D2C Marketing, Google Tag Manager, Retention Marketing.

Tripx ToursPerformance Marketing Manager (ME & APAC)

Mar. 2020 - Nov. 2020Dubai, United Arab Emirates- Oversaw Web Traffic Generation through SMM/SEM. - Generated & Maximized In-destination Online Tours & Activities Bookings. - Worked to optimize CPC/CPA with Keyword Research, Targeting & Effective Ads. - Created and maintained client campaigns on PPC (Adwords, Bing) and SMM (Facebook Ads, Instagram, Tiktok) - Supervised the SEM/SMM Campaigns. - Worked On Yearly Marketing Plan - Omni-Channel / Cross Channel Performance Projections & Budgeting.

KlookPerformance Marketing Specialist

Oct. 2018 - Feb. 2020Mumbai Area, India-Driving & Developing cost-efficient Omni-channel operative marketing strategy including message development, creating marketing assets, Digital and Social media outreach. -Manage Marketing Budgets and forecast to deliver an efficient return on investment. -Create, Manage, Execute & Analyze marketing campaigns across channels like Paid Search, Paid Social, Display, Video, Emails, Affiliate, Programmatic, etc. -Regularly manage and review marketing campaigns with Google, Facebook, etc. -Collaborate with Marketing, Business Development, Tech & Product teams to troubleshoot, optimize and ideate new developments to enhance and optimize conversion rate and bounce rate. -Collaborating with Local & Global Marketing teams on digital marketing campaigns to gain more insights. Also to optimize web & app traffic -Analyze & Understand user behavior and develop an integrated marketing communication strategy & campaigns with the aim of acquiring & retaining customers. -Developing and Delivering App Marketing Campaigns across channels like UAC, Apple Search Ads, Programmatic, DSPs, etc. -Collaborate with Growth & Mobile Team for App Store Optimization (ASO) in iTunes & The Play Store. -Test, Learn and Identify opportunity areas for Scaling and Optimizing Digital Campaigns across channels. -Identify and research new traffic/acquisition sources including owned opportunities to increase the audience/customer base. -Own weekly, monthly and quarterly business reviews and insights for all Marketing Channels. -Develop a Playbook Of All Marketing Campaigns and share insights & learning across the company.

CuemathCampaign Manager - Freelance

Jul. 2018 - Sep. 2018Bengaluru Area, India-Ideate & Create an omni-channel marketing strategy using channels like search, social, email, display, programmatic, DSPs, etc. -Manage & Allocate Budgets across channels & deliver efficient Returns. -Analyze channel performance and optimize accordingly to keep up the efficiency and maintain high ROAS. -Test new strategies and channels for increased traffic and revenue. -Develop engaging, impactful and relevant creative while ensuring they are digitally optimized across all relevant platforms. -Report channel performance weekly to marketing teams and account management, forecast monthly response volume and budgets.

The Home SalonDigital Marketing Manager

Aug. 2017 - Jun. 2018Mumbai Area, India• Managing & Optimizing multi-channel campaigns across E-mail, Web, Mobile & Social Media. • Managing & Optimizing Google Search, Display, Facebook, Ad Campaigns. • Monitor the campaign performance and take corrective actions to increase conversions & ROI. • Analysing website and app traffic and provide insights on visitor behaviours, variations in website traffic, bounce rate, demographics, load time, etc. • Suggesting changes/ improvements in website structures, keywords, content in order to improve traffic and conversions. • Optimizing conversions by tracking drop off at various stages by analysing the website and app funnel. • Onsite & Off-Site SEO activities like keyword analysis, search engine and blog submissions, local listing, business reviews, cross-linking, etc. • Executing Marketing Automation across web and app using some marketing automation tools like Clevertap, ViralMint, etc. • Developing Personalized Email & SMS Strategy for improving retention, Cross-Selling & UP Selling. • Behavioural notifications on website and app to engage new & existing users. • Developing Referral & Loyalty Program to improve engagement. • Implementing new and creative digital marketing growth strategies.

Pipa + BellaDigital Marketing Manager

Nov. 2015 - Aug. 2017Mumbai Area, India• Managing & Optimizing Social, Search & Display Advertising Campaigns. • Co-ordinating paid digital strategy, planning and analysis of seasonal and always-on campaigns, accordingly to commercial & marketing calendars. • Cross- Device and Dynamic Re-targeting & Remarketing to engage new users and improve retentions. • Conducting Website Analysis on regular basis to track important metrics like traffic, bounce rate, load time, conversion rate, KPI's, search attributes, demographics, etc. • Onsite & Off-Site SEO related activities like keywords analysis, search engine and blog directory submissions, local listing, business reviews, cross-linking, etc. • Mobile App Testing and improving the user experience by defining the flow. • App marketing, analysis and user engagement activities. • Handling Behavioural, Referral and Onsite Marketing Activities to improve conversions and ROI using third party tools like Viralmint, Clevertap, Appvirality, etc. • Developing Personalized Email Strategy for Cross-Sell, Up-Sell, Product Recommendations and reducing cart abandonment. • Monitoring campaign performance and optimizing accordingly to achieve the desired results. • Managing & Developing Blog on Wordpress.

PracticeNextDigital Media Analyst

Jun. 2015 - Nov. 2015Mumbai Area, India•Create, Ideate and Execute all SEO, SEM, PPC and Social Media Strategies for Brands. •Conduct SEO audit for Website Optimization. •Collaborate with internal team to create landing pages and optimize user experience. •Generate tips on search engine for the brand and work with the development team to improve visibility and website traffic. •Search Engine Keyword Analysis to improve SERP Rating and Page Rank using Moz & Ahrefs. •Create, Ideate, Execute & Analyze Social Media and Email Marketing Campaigns. •E-commerce Behavioral & Predictive Marketing for improved conversions. •Implementing personalized content on website for unique experience and customer retention based on Demographics, Frequency, Location, Search Attributes, etc. using some extensions and automation tools. •Developing Personalized Email Strategy for Cross-Sell, Up-sell, Product Recommendations and reducing cart abandonment. •Optimizing Google Adwords Campaigns for Search, Display and Video Ads. •Manage & Optimize Facebook, Instagram and Twitter Adverts. •Measure and report performance of all Digital Marketing Campaigns. Track and Monitor key metrics such as ROI, KPI’s, CPC, CPA, etc. •Utilizing analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points. •Managing Online Reputation of clients using various Social Media Listening & Management Tools viz. Salesforce Radian6, UberVu, etc.

Reputed Newspaper BrandSocial Media Analyst

Mar. 2013 - Sep. 2014Pune Area, India•Manage Effective Social Media presence for the brand and people. o Manage the facebook pages for the brand and the people. o Manage Twitter handle for the brand and the people. o Source the content for the brand and the people. o Identify the Social Influencers / Ambassadors who affect the brand positively and negatively. •Social Media Listening: Monitoring and tracking the brand and related people on the social media. •Data Analytics: Tracking the data for successful monitoring using various tracking tools mentioned below. •SEO – Generate tips on the Search Engine behavior for all the brands and work with the development team to improve the SERP ratings and Page ranks. •Usage of Google Tools – Google Analytics, Youtube Channel Management (DRM and notices), Google Adsense, Google DFP (Double click for publishers). •SEM – Creation of campaigns for brand promotion – Facebook, Google Adwords, Google Display Ads, Creation of Facebook events. Monitor and measure performance of each campaigns. PPC or CPM based campaigns. •Email marketing for the brand and the people. •Monitor the progress of the Mobile Application. Tools Used:-Radian 6, Kissmetrics, MixPanel, Custora, Hootsuite, Google Analytics, BrandWatch

VOLKSWAGEN KSM MOTORSTrainee Engineer

Dec. 2011 - May. 2012Navi Mumbai•Worked as a Diploma Trainee in Workshop & Showroom. •To assist the floor manager and supervise the technicians. •To check for quality of the job completed like painting, denting, etc. •To look after the servicing of car done by the technician and take test rides to check for defects & noise. •To prepare job sheets of the car coming for service and look after the spare parts.

Tata MotorsDiploma Trainee Engineer

Jun. 2010 - Nov. 2010Pune Area, India•As an Intern in Hydraulic & Pneumatic Department. •Perform 5’S and Total Quality Management. •Worked on various projects in the Hydraulic & Pneumatic Department. •Also assisted the other trainees in development of Mechatronics Lab. •Also worked in Prodution Department and maintain daily production and assembly line details. •Supervise the workers in the Prodution Dept and get the work done and achieve the target and maintain their record and •Worked in Gear Factory in Factory Planning & Improvement Group. •To check for produced parts and identify the mistakes in drawings. •To prepare Poka-yoke details i.e “mistake proofing”.