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Work Background
Field and Channel Marketing Manager - META
SecureworksField and Channel Marketing Manager - META
Nov. 2021Dubai, United Arab EmiratesDemand Generation - Implement diverse demand generation tactics, such as hosting impactful events, executing digital programs for TOFU, MOFU, and BANT leads, and launching LinkedIn lead generation campaigns to empower the SDR team Brand Awareness & PR Initiatives – Enhance brand visibility through strategic PR efforts with agencies and media, while leveraging social media and events to amplify reach. Customer Advocacy - Foster customer engagement by encouraging participation in the Customer Advocacy Program to strengthen loyalty through media interviews and testimonials. Pipeline Acceleration – Optimize opportunities through Executive Briefing Forums and Account Based Marketing. Channel Marketing - Drive successful marketing activities with various MSSPs and resellers to achieve measurable ROI on campaigns Collaboration with Dell - Cultivate and grow relationships with Dell marketing counterparts, executing joint campaigns that maximize impact. EMEA Responsibilities Overview: Support the Customer Advocacy initiative to onboard new customers and implement the LinkedIn strategy at the EMEA level to drive leads and enhance brand awareness.
Marketing Manager, Middle East and Africa
FVCMarketing Manager, Middle East and Africa
Jun. 2017 - Nov. 2021Dubai, United Arab EmiratesStrategically planned and executed marketing programs to drive pipeline growth and partner loyalty. Integrated marketing plans for all the vendors under the FVC portfolio and liaising with the vendors for plan implementation and execution. Managed the pipeline via effective marketing campaigns and strategies to drive ROI from each activity. Devised lead generation activities ranging from events, spiffs, bundle offers, telemarketing campaigns, email campaigns, digital campaigns across the region. Set digital marketing strategist using all necessary tools; lead campaign ideation and creation to achieve vendor’s objectives and lead generation. Digital Marketing tools: Social media advertising, Google Adverts, webinars, email marketing and the website. Head, guide and lead a team of 2 marketing individuals and 3 inside sales representatives to ensure consistent growth and inspiring the sales team in their active development of new business.
Marketing Specialist, Middle East
SAS Middle EastMarketing Specialist, Middle East
Aug. 2014 - May. 2017DubaiCreated and delivered SAS-hosted events (virtual and in-person) locally and globally. Developed event logistics, guided event stakeholders, researching new technologies and on-site execution to deliver best-in-class bespoke event experiences. Developed and implemented data-driven, revenue-focused marketing strategies. Managed and optimized the entire marketing and promotion activities within the budget.
Client Services Executive
Creative Concepts AdvertisingClient Services Executive
Apr. 2013 - Jul. 2014DubaiDrove the entire marketing activities for EMC, Alcatel lucent, canon, red hat, black & decker and resortrunway.com and executed the e-commerce portal. Evaluated current trends, conversions & audience reach for better campaign executions. Established innovative methods of maximizing brand awareness & user acquisitions for brand campaigns.
Marketing Executive (UAE and GCC)
Westcon Middle EastMarketing Executive (UAE and GCC)
Oct. 2011 - Mar. 2013DubaiSpearheaded the channel related marketing activities for Juniper Networks, Trend Micro, SonicWALL, Arbor Networks and Blue Coat Systems. Facilitated creation of promotional newsletters and mailers and sending e-blasts to the database to generate sales leads.
Marketing Coordinator (UAE and GCC)
ASUS Middle East FZCOMarketing Coordinator (UAE and GCC)
Dec. 2010 - Oct. 2011
Marketing Executive
Galperti India Private LtdMarketing Executive
Feb. 2008 - Aug. 2010
Development Test Engineer
Cybage SoftwareDevelopment Test Engineer
Aug. 2007 - Jan. 2008
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