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Work Background
Self EmployedAirbnb Host & Manager
Aug. 2022Seattle, Washington, United StatesLiving my best life! Using my past experience to manage and host/co-host Airbnb's (some that we own, several owned by friends). In addition to hosting our properties, I work with clients to prep + organize, and cozy up their spaces + post listings, manage communications, create house manuals in Canva + marketing and social media for busy professionals that are interested in hosting an Airbnb, but lack the time to manage all the details. Services offered: staging, organization, listing creation and management, home guidebooks, house guide creation, guest communication, social media management, turn-over + cleaning coordination and project management.
Horizon House (CCRC)Head of Marketing, Sales, & Communications
Oct. 2019 - Mar. 2022Seattle, WashingtonStrategic planning and implementation of marketing, advertising, brand, SEO, public relations, social media, and sales campaigns. Drove collaboration with partner companies and internal teams to develop and execute strategic communication plans. Developed a compelling brand story utilizing succinct communication plans, public relations efforts, digital media conduits, social media outlets, and internal communication tools. Lead sales, marketing, communications, reception, and resident services teams to ensure Horizon House delivered an exemplary experience. Created and drove annual marketing plans to generate leads, build the Horizon House brand, analyze/respond to market demands, and develop tactics that drive sales and enhance stakeholder satisfaction. Integrated strategy, design, branding, and implementation of day-to-day digital strategies: SEO, analytics, social media, e-newsletters, website design, digital advertising, content marketing, advertising, PR, collateral, signage, and writing and designing internal and external communications to generate sales, and foster employee and resident engagement. Managed external PR agency and multiple budgets.
Compensation WorksVice President (Consultant) Marketing & Communications
Jan. 2019 - Sep. 2019Greater Seattle Area
The Fearey GroupVice President, Healthcare Division
Jul. 2016 - Apr. 2018Greater Seattle AreaDeveloped and executed brand strategies to stimulate awareness, create interest, and drive affinity for a variety of healthcare clients (bio-tech, hospital systems, insurance companies, public agencies). Advanced long-term stabilization strategy to grow the firm in a meaningful way.
Seattle Children'sDirector, Corporate Communications (PR, Internal Comms, Social Media)
Jun. 2011 - Mar. 201670th & Sandpoint/Main CampusHighlights included: * Reshaping the way the organization approached proactive and reactive public relations * Actively engaging target audiences on social channels * Redefining crisis communications protocol and execution * Executing countless comprehensive internal and external communications campaigns * Oversight of a strategic and cohesive media relations program * Managing Major Institution Master Plan communications • Developed and implemented strategic planning and project management of corporate communications that supported the hospital’s goals, objectives, mission and vision • Shaped strategies, associated plans, projects and budgets to deliver comprehensive and effective communication plans • Designed and executed hospital crisis communications protocol, planning, training and implementation • Built, implemented and managed a broad range of public relations and media programs to increase public awareness and positioned Seattle Children’s as a regional and national center of excellence for pediatric care • Promoted and supported core strategies, plans and tactics with the Internal Communications team to grow employee engagement and knowledge • Led market research and analysis efforts as it related to the core audiences and functions of the Marketing and Communications team to assure information was used to make data-driven decisions • Managed overall content strategy for seattlechildrens.org and social media outlets (Facebook, Twitter, Instagram, blogs) as it related to core Web content strategy for the organization • Led, grew, and mentored team of 20+ team members and multiple vendor relationships to successfully lead organizational efforts in public relations, internal communications, social media, marketing research, and web content and architecture. Management and oversight of five cost center budgets totaling $1,870,000
Seattle Children'sDirector, Strategic & Special Projects
Jan. 2010 - Jun. 2011Project management, event planning & execution, communications, advertising, donor relations. Major Institution Master Plan (MIMP) communications and campaign. Maintained excellent communication with Seattle Children’s executive management, upper management both within the team and across the organization to ensure collaboration on project initiatives. Established and nurtured relationships with internal team members, leadership cabinets, contract positions, vendor relationships, and volunteers needed for successful project completion. Responsible for leading projects in a mature and organization-focused manner, providing support and insight to peers in Marketing and Communications and other departments (e.g. External Affairs, Foundation, etc.) where necessary. Management of appropriate budgets as needed.
Seattle Children'sDirector, Strategic Campaign (MIMP)
Mar. 2007 - Jun. 2011Seattle, WA• Developed, planned, implemented a broad range of strategic and special projects and initiatives as defined by Seattle Children’s mission, organizational goals • Maintained excellent communication with Seattle Children’s executive management, both within the team and across the organization, to ensure collaboration on project initiatives • Established and nurtured relationships with internal team members, leadership cabinets, contract positions, vendor relationships, and volunteers needed for successful project completion • Responsible for leading projects in a mature and organization-focused manner, providing support and insight to peers in Marketing and Communications and other departments (e.g., External Affairs, Foundation, etc.) where necessary
John L. Scott Real EstateVice President Foundation
Jan. 2005 - Dec. 2007Created and managed giving program that generated more than 10 million dollars in revenue to the children's hospitals that John L. Scott supported. Established beneficial partnership opportunities through sponsorship agreement and negotiation. Allocated sponsorship resources for uncompensated care funds, medical equipment and expansion for more than 20 Children’s Hospitals. Increase internal gifting participant percentages by 50% in 2 years. Enlisted support from volunteers for community over 40 fundraising events, weekly meal nights, expanded volunteer base three fold in 2 years. Developed print and electronic media to promote community involvement and events. Continually increased visibility by promoting Foundations involvement in children’s medical charities.
John L. Scott Real EstateVice President Marketing
Jun. 2003 - Jan. 2005Led team of marketing, brand, creative, market research, public relations and events professionals. Developed ad campaigns, bolstered brand recognition, and drove traffic to company website. Promoted to Vice President after three years of successfully managing marketing team and company marketing and advertising initiatives. Created compelling relational radio and television campaigns that successfully conveyed the importance of a realtor/client relationship, company website importance in the search for a home and targeted top 4 research identified reasons that people chose to move. Managed team of marketing professionals, PR professionals, writing staff, events staff, graphic designers and community outreach programs.
John L. Scott Real EstateMarketing Director
Apr. 2000 - May. 2003
John L. Scott Real EstateTraining & Events Director
Jan. 1998 - Mar. 2000
John L. Scott Real EstateMarketing Coordinator
Jan. 1996 - Jan. 1998
Concordia UniversityAdmissions Counselor
Jun. 1994 - Oct. 1996Portland, Oregon Area
Concordia UniversityFundraising & Events Coordinator
Jan. 1994 - Jan. 1995
Concordia UniversityAdult Student Counselor
Jan. 1991 - Jan. 1994
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