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Work Background
Australian FundraisingMarketing Specialist
Apr. 2021Brisbane, Queensland, Australia · HybridPlan and utilise digital marketing and content strategies to promote fundraising programs and engage current and past customers.
My Marketing PartnerChief Marketing Officer
Apr. 2019Durack, Queensland, Australia
Tennyson Group Aust Pty LtdAccount Manager
Sep. 2018 - Apr. 2019Crestmead, Queensland, Australia
ALSGraphic Design & Marketing Coordinator - Life Sciences APAC
Mar. 2017 - Sep. 2018Brisbane, AustraliaI work with international teams to develop marketing plans based on meeting and exceeding core business objectives. These plans are then developed into integrated marketing campaigns and the development of content across the buyer journey for every buyer persona identified. I've created the collateral to support these automated campaigns, including logo development, infographics, videos, running webinars, social media, and Google AdWords, My extensive experience from marketing and concept creation through to design and production, as well as my ongoing commitment to implementing current digital strategies and personalisation ensures I deliver a versatile, market-ready solution.
ALSGraphic Design and Marketing Coordinator - Minerals
Aug. 2016 - Mar. 2017Milton, Queensland, AustraliaUnderstand and implement best practice marketing strategies, social media, brand management, technology promotion and operating protocols for the Minerals Divison of ALS Limited on a global scale to promote the integrated and market-leading service offerings. Business growth is facilitated and supported by creating, updating, and maintaining marketing collateral for all media, with a strong focus on business goals and deadlines. Relationship development and communication with key stakeholders across the global Minerals Divisions is essential to ensure the voice of all businesses is heard.
HPD CreativeChief Marketing Officer/Creative Director
Apr. 2011 - Jul. 2016Gladstone, QueenslandMANAGEMENT:
Oversee the day to day activities of this full service marketing, design and print studio
Establish workflows within organisation to ensure colour consistency, brand integrity and quality
Implementing and monitoring Workplace Health & Safety, Quality, and Environment Policies
Provide leadership and direction to employees across all operations of the business
Build and develop multidisciplinary teams
Assess and implement software and hardware in-line with product development, diversification opportunities, and expanding on existing core capabilities.
Building relationships with clients, suppliers, the community, and industry peers
MARKETING:
Develop marketing plans focussed on creating a synergy across all activities
Create and implement integrated marketing communication strategies and social media plans
GRAPHIC DESIGN:
Implement brand guidelines and check for consistency from creative teams for all client work
Design and develop wide ranging and complex marketing collateral to brand guidelines
Preparing databases for use with e-Commerce sites
Proofing and pre-flighting work Prepare web sites and autorun CDs using HTML, XHTML, CSS and Flash
Creating PDF electronic forms
PRINTING AND PRODUCTION:
Researching, purchasing, installing, and running all equipment in the business..
Finishing in-house products and quality checking.
Calibrating and running printers
Trouble-shooting equipment and software, and conducting basic maintenance Sourcing suppliers and establishing strong relationships
Preparation of print-ready files utilising personalisation and stand layups
Signage installs and vehicle wraps
ACCOUNT MANAGEMENT:
Develop clients across all sectors, through lead generation as well as targeted one-on-one strategies
Maintain clients of all sizes, analysing and implementing cross-selling opportunities.
Preparing quotes from client briefs
Liaising with clients and designers to develop work suited to the client’s brief and their budget.
HPD CreativeCreative Director
Jan. 1998 - Apr. 2011Marketing solutions "that talk"
(Formerly Hot Print Design)
My passion for design, and ability to think outside the box saw me take this business forward in leaps and bounds. I gained a reputation for creating eye-catching, professional graphics, and have always taken a keen interest in the latest trends, techniques and software. My ability to understand software and hardware, and seek out their possibilities is always at the forefront of my mind when designing to suit a businesses budget.
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