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Work Background
Golden West TechnologiesSales Development
Jul. 2022 - Dec. 2023
Kaizen AnalytixGrowth Specialist
Oct. 2020 - Jan. 2024
Predictable Revenue™ Inc.SDR Manager & Head of Sales Operations
Jun. 2019 - May. 2020Cancún Area, MexicoI built the SDR team for Predictable Revenue in Cancun Mexico. - Recruited, hired, trained, and coached 20 entry-level Outbound SDRs (then managed them on a day-to-day basis)
- Developed and delivered the SDR training program and playbook
- Headed Sales Operations and created and standardized processes for using Salesforce and Outreach
- Orchestrated the delivery of Client Projects by copywriting scripts and emails; designing reports, dashboards, and communities; and interacting with them on a routine basis
- Developed lists and best practices for list development using tools like LinkedIn, Discover.org, Zoominfo, and Lead IQ
LeadMindersChief of Client Growth
Jun. 2010Greater Denver AreaAt LeadMinders, we understand that you wear many hats. We know that it is difficult to develop and nurture prospects and manage day-to-day business operations. Unfortunately, much of your prospecting probably happens when there aren't enough leads in your pipeline. THE PROBLEM: If your business development strategies are not consistent, opportunities will fall through the cracks and your marketing will not be leveraged. SOLUTION: At LeadMinders, we bring an effective and consistent sales growth strategy which will create immediate opportunities and fill your pipeline with highly-qualified prospects.
Reality Works (formerly Phone Works)Consultant
Jun. 2010 - Jan. 2012Provided New Business Development Support Services to Phone Works via LeadMinders' Teams for Pilot Programs to test viability of building own Inside Sales Team for Phone Works clients. I analyzed and tested results and made recommendations.
FRONTLINE SellingDirector of Sales Operations
Dec. 2006 - Jun. 2010Startup marketing / demand generation company targeting clients in technology sector with $10M in revenues. Director Sales Operations
Serve as virtual sales operations director reporting to COO and CEO; supervise staff of 21 in various locations including corporate office. Oversee delivery of services (lead/demand generation) to clients; set and achieve personal and team quotas. Personally drive most complex and highest visibility projects; develop value propositions and messaging for clients. Hire, train, coach, and mentor employees. Provide project assignments and track results of team members. Serve clients such as Microsoft, BEA, and Salesforce.com. Develop training materials specific to projects and present to teams assigned. Collaborate with sales and project management teams to facilitate appropriate allocation of staff to maximize productivity. Motivate team and promote advanced skills by designing targeted training programs. Manage profitability and costs associated with division. Perform forecasting and track results / trends. •Improved sales and customer satisfaction by creating and implementing a scorecard / tracking system.
•Improved retention 35% and sales results 28% by designing and implementing a career development program.
•Reduced cancellation rate 15% and improved profitability and productivity by designing and implementing training and standards around processes for improving delivery results.
•Named Top Demand Creation Executive 2-years consecutively; broke all-time company record for production.
•Achieved President’s Club multiple times; won numerous weekly, monthly, and quarterly contests.
• Allocated project resources to meet established timeframes of contracts
• Worked with clients like Microsoft, BEA, and HP on strategy and delivery of quality services
• Designed and implemented career development program that improved retention
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