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Network Power<100 people
Roles
🔥80%
Startup Founder
💸60%
Marketing
✨60%
Business Owner
Geos
🇧🇷20%
Brazil
🇬🇧20%
United Kingdom
🇶🇦20%
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Work Background
HYPRBusiness Analyst
Nov. 2022 - May. 2024São Paulo, São Paulo, BrazilAs a Business Analyst at HYPR, I worked leveraging databases generated by the efforts of the HYPR team and HYPR campaigns to optimize and guide workflows, aiming to improve results across various fronts. With the help of AI, I also contributed to developing differentiated commercial proposals based on in-depth studies of the current challenges and goals of advertising brands.
Catraca LivreMedia Facilitator
Mar. 2019 - Jul. 2020São Paulo Area, BrazilAs a Media Facilitator my role is to provide a data driven strategy, to connect our efforts with business goals' achievements, and to create the ideal conditions for the team to work autonomously. I mapped the whole readers' journey and the publisher´s service blueprint to spot gaps and thus opportunity to optimize and enhance our revenue. All channels in this journey had the numbers revamped by this holistic vision of the audience. And the operational workflow of our team also changed, improving and automating important routine tasks, and focusing on editorial contexts that indicated higher gains in programmatic media. Using a short and accessible marketing tech stack, I was able to put together a very extensive set of analytical visions, that helped us lead strategies and tactics on a daily basis.
Global Data BankKey Account Manager
Apr. 2016 - Dec. 2017São Paulo Area, BrazilIn this exciting startup environment I could work with more than 300 different brands, with only a few people in the customer service team. For us the biggest challenge was to keep a very close relationship with every client but remember to invest more time on those that might bring us more value and revenue share. As a Key Account Manager at Global Data Bank I got to: - Map Customer Experience and use it to monitor clients goals, actions, feelings and thoughts while using our cloud-based platform to activate 1st Party Data Audiences with programmatic media.
- Organize Service Blueprint and highlight opportunities to improve marketing and communication, client support and coaching, product features and roadmap. - Analyze and report client-base growth, engagement and maturing on their path to programmatic media activation using Global Data Bank.
- Partner with clients to support 1st Party Data technology integration, coach them to use our platform and recommend segments creation in line with their media strategy and tactics.
- Hack growth in every way that's relevant: client acquisition, customer training and education, data-driven insights to increase revenue streams and focus on more profitable deals. Clients (advertisers):
- 3AWW (Mackenzie, Supermercdos Mundial)
- Cadreon (Loreal, Coca Cola) - Deepline (BMW)
- Dunnhumby (Raia Drogasil, GPA)
- Gamned (Loccitane)
- Agência Ginga (Banco Original, Hyundai, Avast, Vigor)
- Grey (Volvo, XP)
- iCherry (Tecnisa, Wine) - Intermedia Group (Diversos)
- Market Data (Folha)
- Mirum (ZAP)
- Publicis (GM)
- Publya (Diversos)
- ROIx (Diversos)
- Santa Clara (Tokio Marine, Dotz)
- Via Varejo (Casas Bahia, Pontofrio)
- Y&R (Grupo Petrópolis)
- Zygon (Diversos) Global Data Bank website:
http://gdb.net
Paticress Consult | aprenda fazendo com especialistasFounder & CEO
Jan. 2016 - Jul. 2021São Paulo Area, BrazilAs an Agile and Data-Driven Growth Marketer, I work to guide brands on promoting more unique and important experiences with customers. Technology and connectivity has expanded the possibilities for advertisers and today it's possible to accomplish a truly relevant and just in time communication. I want to make people feel that brands really get them and that people behind brands are there for them whenever they need.
VTX BrazilInside Sales Marketing Manager
Apr. 2014 - Feb. 2016Praça Tomás Morus, 81 (conjunto 204), Barra Funda, São Paulo - SPInside Sales & Marketing Manager As leader of marketing and sales strategy at VTx Brazil I worked to:
- Improve our marketing approach and product display for B2B and B2C global sales - Monitor global competitors, that also work with image recognition and augmented reality
- Support sales with insightful Taylor Made Keynotes and POCs for live demonstration
- Be a Project Owner and Account Manager, to align project delivery with client needs and expectations
- Set an efficient communication flow between parties involved with implementation or support - Plan strategy of Analytics implementation and Performance Reports for each project
- Build a strong relationship with clients in order to maintain the product alive and moving, along with new features and trends deployed
- Analyze our products Big Data, to get business insights that can leverage and improve our offers Clients:
- Netshoes - Saraiva
- Pontofrio (Via Varejo)
- Casas Bahia (Via Varejo)
- Shopping UOL - eFácil (Martins)
- Netfarma - Onofre (CVS Brazil)
- Medley (Sanofi)
- Seda (Unilever)
- Recepedia (Unilever)
- Philadelphia (Mondelez)
- Lacta (Mondelez) VTx Website:
http://vtxbrasil.com.br/index.html Check products KeyNote:
http://www.slideshare.net/paticress/vtx-presents-prpsnapbuy-frp2ndscreen-201512 And one of our client's Video Case (NetShoes Click):
https://youtu.be/HdP9YDKnB0w
AG2Online Media Coordinator
Jul. 2012 - Apr. 2014São Paulo Area, BrazilStrategic Online Media Coordinator. As an Online Media Coordinator I worked with:
- Audience and Benchmark analysis - Plan and Execute Online Campaigns for some brands
- Negotiated and managed digital campaigns with several kinds of publishers: such as web portals, blogs, games, mobile devices, social celebrities curators, Google, Facebook and Twitter ad platforms...
- Monitor campaigns performance to take actions quickly, track spendings and improve results - Also, I helped to bring a new account to agency, with a 2-year programmatic media plan, that would dialogue with people through dynamic creatives along the customer journey. Clients:
- Sanofi-Aventis: Dermacyd, Dorflex, Novalgina, Cepacol, Targifor, Adacel, Mobility, Puran, Oenobiol, Institucional etc.
- Ballantines
- Purina: Dog Chow
- Nestlé: Negresco, Papinhas Prospects:
- Casas Bahia (lost)
- Toyota (won)
RealtONDigital Marketing Manager
Dec. 2011 - May. 2012Rua Groenlândia, 393 - Jd. Europa - SPI entered RealtON at the early stages of it formation, at that time I was the fifth element.
As this was a startup of an online real state business and needed some guidance on the digital workspace. So my role here was to: - Help design the Business Plan
- Elaborate a Digital Strategic Marketing Plan
- Recrute and Manage an in house marketing team
- Launch website and sales platform to both consumer and team
- Coach sales force to deliver a great inside sales using a chat platform
- Prepare and distribute content to support both inside and field sales teams - Manage and create content to train sales force of over 170 people
- Follow every communication initiative (offline and online media buying) - Perform critical analysis of marketing efforts, results and ROI
- Monitor audience demographic and behavioral profile, spotting new inbound opportunities.
Easynvest - Título Corretora de Valores SAMarketing Analyst
Apr. 2011 - Oct. 2011Av. Dr. Cardoso de Melo, 1609 - Vl. Olímpia, São Paulo - SP - BrazilAs a marketing analyst I had the mission to improve the participation of the company in the cyberspace. Meaning I had to organize how we managed social networks and online presence, create a content strategy and implement using the social team we had in house. Amongst other roles I did:
- Digital Planning of Acquisition Campaigns (Google Adwords and Facebook Ads) - Reporting to C-Level about perfomance results for paid initiatives and content strategies.
- Coordinating Online Brand Positioning and Easynvest Presence in Social Networks.
- I did stablished a new culture about two things: 1. To be present at a social space is not directly connect with to be profitable. 2. The customer needs a lot of attention and work to be monetized after acquisition, must look beyond!
ActualSalesBusiness Manager
Jul. 2010 - Apr. 2011Av. Faria Lima, 1999 - Itaim, São Paulo - SP - BrazilDigital Marketing focused on leads for sales. As a Strategic Planner and Account Manager, I did:
- Benchmark and Analysis of Potential Marketing
- Online Media Plan and Execution
- Segment Campaigns to provide Business Leads - Manage Media Performance in Real Time
- Control Campaigns Budgets and Spendings to achieve better ROIs
- Verify Business Leads Qualification
- Verify Client's Attendance to Business Leads provided Clients:
- Claro
- UOL
- Embratel
- Groupália
View ExpressBusiness Planning Associate
May. 2009 - Jul. 2010Av. Industrial, 600 - B. Jardim, Santo André - SP - BrazilI was the strategic Planner and Digital Marketing Manager for this eCommerce and worked with:
- Content Marketing: Corporate Communication and PR (SEO, SEM, Blog, Reference)
- Social Marketing: Social Networks presence (Orkut, Facebook, Twitter, YouTube etc.)
- Direct Marketing: E-Mail Marketing (Newsletter, Coupons, New Products etc.)
- Viral Marketing: Entertainment (Video, Motion, Podcasts, Widgets etc.)
- Branding & Performance: Online Media (Social Ads, Display Ads, DOOH Ads)
- Metrics and Analytics: Research and Monitoring (of Brand and Campaigns)
Revista da SET (Embrasec)Consulting and Writing
Sep. 2008 - Sep. 2009Home Office and Field EnterviewsI was a consultant writer specialized in articles about Digital TV technology for targeted magazine, SET (Brazilian Television Engineering Society).
ITV DigitalDigital TV Apps
Dec. 2007 - Mar. 2009Home OfficeParticipated on Experimental Digital TV Planning and Development of Applications, with Valdecir Becker e Günter Herweg, from iTV Interactive Productions.
The projects were convergence ideas for interactive TV shows and Advertising.
Some Apps went on air as experimental broadcasting by Record and were shared with other professionals at Broadcast & Cable 2008, with Mopa Embedded Systems.
AB Gomes Produções Audiovisuais (Sagaz Produções)Partner and Executive Producer
Apr. 2006 - Dec. 2008Rua Gonçalo Fernandes, 318 - 102 - Santo André - SP - BrazilFoto and Video Productions of corporate videos, commercials, documentaries, videoclips, tv shows, and other formats for events, training, broadcast, web and private serving.
As partner, I did:
- Attendance;
- Creating and Media Planning;
- Executive Production;
- Art Director (post-production).
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