Marion Barnham

Fractional CMO @Barnham Marketing

United Kingdom👍 Sales & BizDevCBDOGrowth HackerMarketing Director💸 MarketingExecutive Coach💼 C-level ExecutiveCMO🧨 ConsultingCSO

With a robust 18-year background in heavy industry and technology, I’ve honed my skills in building and implementing numerous business growth plans. My passion lies in collaborating with ambitious entrepreneurs and purpose-driven CEOs and founders, steering them towards truly sustainable growth. The impact of my work with these individuals has been inspiring, as we've transformed their visions into successful realities together. I work with founders and executive teams of clients, including start-ups and scale-ups, to define and implement their business growth paths. Outside of work, I find solace and joy in the company of my furry friends. I’m proud to be multicultural and multilingual, having had the pleasure of living and working in Germany, the USA, Austria, and London.

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Network Power<100 people

Roles

💸100%

Marketing

🧑‍💼100%

C-level Executive

✔️50%

Geos

🇬🇧100%

United Kingdom

Work Background

Barnham MarketingFractional CMO

May. 2020London, England, United Kingdom · Hybrid

Crowcon Detection Instruments Ltd.Global Marketing Director

Sep. 2021 - Dec. 2022Leading and overseeing all aspects of the global marketing team's efforts to shape, grow, and drive success. Taking charge of transforming the business into a service and solution model, leveraging IIoT advancements.

Secon CyberChief Business Development Officer

Nov. 2017 - May. 2020London, England, United KingdomKey Responsibilities: - Part of the senior leadership team tasked with leading on the development and implementation of the long term strategic plan and priorities, ensure plans meet company objectives - Recognised for strong commercial awareness, with the ability to identify growth opportunities across existing programmes and future projects - Implement business development function and integrated marketing strategy to compliment the commercial needs of the business and to support the customer journey and engagement - Collate, analyse and interpret information to gain insights into trends, utilise findings to create a demand generation approach delivering 650 inbound leads per month with an ROI of £25 per lead and £250 per opportunity 75% less than industry average - Revise brand positioning to ensure consistency of identity, tone of voice and values across all channels and touch-points - Develop playbooks providing teams with a detailed execution framework to achieve consistent results - Evaluated market trends and implement strategies to enable the business to penetrate new markets - Identify and cultivate strategic partner alliances that align and support growth and market expansion; create detailed account plans to track partner progress and achievement to revenue and milestone goals - Accountable for the recruitment, training and direct management of 12, maximise productivity through ongoing performance monitoring and review - Act as Speaker at key partner events on ROI achieved through alignment of sales and marketing function

The PURE Water CompanyChief Marketing Officer

Apr. 2017 - Nov. 2017London, United KingdomKey Responsibilities: - Implemented a global marketing strategy with a focus on Xmarket solutions, sales cycle, pipeline development, customer retention and acquisition - Supported business development and growth by developing and implementing marketing frameworks, rebranding, and customer communication strategies, including defining guidelines and policies - Strategically incorporated PR and media across digital and print to further enhance brand and build market share - Developed, supported and promoted company goals, including message development, social media content creation and media outreach strategies - Devised new product launch plans and cross selling strategy

J. Murphy & Sons LimitedGroup Marketing Director

Jul. 2015 - Apr. 2017London, United KingdomKey Responsibilities: - Built the company's first marketing and communications department from the ground up, sourced and negotiated contracts for third party suppliers and vendors - Led the recruitment of the company, sourced candidates from external applicants - Developed and managed a high performing team of 10, continuously raised the bar and managed performance using best performance tools - Drove and delivered the rebrand of company at group and business unit level - Achieved financial objectives by monitoring annual budget of £10 million, scheduled expenditures, analysed variances, and initiated corrective actions - Overall accountability for the global integrated strategy with a clear focus on priority markets and delivered consumer-centric brand and segment-focused communication strategy, this led to growing opportunities by a further 10% - Launched new company website increasing traffic by 145% within a month - Devised CRM and forecasting strategy with communications plan across all channels - Coached external agencies across group and JV companies - Actualised an account based marketing approach and commercial strategy for major bids, increasing pipeline by 25%

SafetykleenMarketing Operations

Jan. 2015 - Jul. 2015London, United KingdomKey Responsibilities: - Generated additional revenue by creating and executing a group wide marketing strategy, which focused on an increased demand generation prior to sale by owner Warburg Pincus - Utilised communication and influencing skills to develop a strong pipeline, met targets of the service areas by 15% - Supported with decision making by developing an accurate forecasting process - Established and monitored and driving improvements in KPI's to enhance customer service levels and company productivity

Trotec Laser GmbHGroup Marketing Director

Jan. 2012 - Jan. 2015London, England, United KingdomDevelopment and implementation of marketing plan, budget and brand strategy for EMEA including campaigns, events, digital marketing, and PR.

British ArmyHead of Marketing Communications

Sep. 2008 - Dec. 2011GermanySupporting a large British Army Headquarters in the areas of internal and external communications, brand implementation and media liaison.

BMW GroupMarketing Manager Tax Free and Diplomatic Sales

Sep. 2005 - Aug. 2008London, United Kingdom and BFG GermanyDeveloped and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content. Defined and evaluated product marketing collateral, programmes, and analyses.