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Network Power<100 people
Roles
💸100%
Marketing
🧑💼100%
C-level Executive
✔️50%
IT
Geos
🇬🇧100%
United Kingdom
Work Background
Crowcon Detection Instruments Ltd.Global Marketing Director
Sep. 2021 - Dec. 2022Leading and overseeing all aspects of the global marketing team's efforts to shape, grow, and drive success. Taking charge of transforming the business into a service and solution model, leveraging IIoT advancements.
Barnham MarketingFractional CMO
May. 2020London, England, United Kingdom · Hybrid
Secon CyberChief Business Development Officer
Nov. 2017 - May. 2020London, England, United KingdomKey Responsibilities: - Part of the senior leadership team tasked with leading on the development and implementation of the long term strategic plan and priorities, ensure plans meet company objectives - Recognised for strong commercial awareness, with the ability to identify growth opportunities across existing programmes and future projects - Implement business development function and integrated marketing strategy to compliment the commercial needs of the business and to support the customer journey and engagement - Collate, analyse and interpret information to gain insights into trends, utilise findings to create a demand generation approach delivering 650 inbound leads per month with an ROI of £25 per lead and £250 per opportunity 75% less than industry average - Revise brand positioning to ensure consistency of identity, tone of voice and values across all channels and touch-points - Develop playbooks providing teams with a detailed execution framework to achieve consistent results - Evaluated market trends and implement strategies to enable the business to penetrate new markets - Identify and cultivate strategic partner alliances that align and support growth and market expansion; create detailed account plans to track partner progress and achievement to revenue and milestone goals - Accountable for the recruitment, training and direct management of 12, maximise productivity through ongoing performance monitoring and review - Act as Speaker at key partner events on ROI achieved through alignment of sales and marketing function
The PURE Water CompanyChief Marketing Officer
Apr. 2017 - Nov. 2017London, United KingdomKey Responsibilities: - Implemented a global marketing strategy with a focus on Xmarket solutions, sales cycle, pipeline development, customer retention and acquisition - Supported business development and growth by developing and implementing marketing frameworks, rebranding, and customer communication strategies, including defining guidelines and policies - Strategically incorporated PR and media across digital and print to further enhance brand and build market share - Developed, supported and promoted company goals, including message development, social media content creation and media outreach strategies - Devised new product launch plans and cross selling strategy
J. Murphy & Sons LimitedGroup Marketing Director
Jul. 2015 - Apr. 2017London, United KingdomKey Responsibilities: - Built the company's first marketing and communications department from the ground up, sourced and negotiated contracts for third party suppliers and vendors - Led the recruitment of the company, sourced candidates from external applicants - Developed and managed a high performing team of 10, continuously raised the bar and managed performance using best performance tools - Drove and delivered the rebrand of company at group and business unit level - Achieved financial objectives by monitoring annual budget of £10 million, scheduled expenditures, analysed variances, and initiated corrective actions - Overall accountability for the global integrated strategy with a clear focus on priority markets and delivered consumer-centric brand and segment-focused communication strategy, this led to growing opportunities by a further 10% - Launched new company website increasing traffic by 145% within a month - Devised CRM and forecasting strategy with communications plan across all channels - Coached external agencies across group and JV companies - Actualised an account based marketing approach and commercial strategy for major bids, increasing pipeline by 25%
SafetykleenMarketing Operations
Jan. 2015 - Jul. 2015London, United KingdomKey Responsibilities: - Generated additional revenue by creating and executing a group wide marketing strategy, which focused on an increased demand generation prior to sale by owner Warburg Pincus - Utilised communication and influencing skills to develop a strong pipeline, met targets of the service areas by 15% - Supported with decision making by developing an accurate forecasting process - Established and monitored and driving improvements in KPI's to enhance customer service levels and company productivity
Trotec Laser GmbHGroup Marketing Director
Jan. 2012 - Jan. 2015London, England, United KingdomDevelopment and implementation of marketing plan, budget and brand strategy for EMEA including campaigns, events, digital marketing, and PR.
British ArmyHead of Marketing Communications
Sep. 2008 - Dec. 2011GermanySupporting a large British Army Headquarters in the areas of internal and external communications, brand implementation and media liaison.
BMW GroupMarketing Manager Tax Free and Diplomatic Sales
Sep. 2005 - Aug. 2008London, United Kingdom and BFG GermanyDeveloped and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content. Defined and evaluated product marketing collateral, programmes, and analyses.
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