AlixPartnersDirector - Digital, Artificial Intelligence & Data
Jan. 2022 - Jun. 2023London, England, United KingdomRemit to build & sell new Customer Experience-led digital transformation capability in EMEA & integrate into global industry offerings for Top 20 Global Management Consultancy with 2500+ employees, & $1bn+ turnover p.a. Created Customer Experience (CX) Value Creation product with focus on using customer journey mapping, data/analytics/AI, & technology to optimise customer experience, marketing outcomes, digital operations, & drive EBITDA through actionable insights:
- Developed Proposition, GTM collateral, sales assets, tools and frameworks, & playbooks
- Won & led exemplar program for a global entertainment company, unlocking +$150m revenue potential - Integrated into industry growth offerings for CPG, Retail, Financial Services, & Travel & Leisure sectors Led Customer Experience Innovation initiatives, disrupting through digital & AI technology
- Oversaw the strategic development of a proprietary NLP Marketing Insights & NBA Platform
- Built Generative AI use cases & playbooks for customer experience, marketing, & eCommerce