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Network Power<100 people
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🧑💼100%
C-level Executive
💸50%
Marketing
👍50%
Sales & BizDev
Geos
🇬🇧100%
United Kingdom
Work Background
Trustist ⭐️⭐️⭐️⭐️⭐️Partner
Mar. 2024United KingdomMarketing & Sales Partner at Trustist ⭐️⭐️⭐️⭐️⭐️ the leading End-to-End Online Review Management Platform. Trustist helps you generate more sales by using your customer reviews from every review site and then showing your aggregated stars ⭐️⭐️⭐️⭐️⭐️ in your organic Google search results. Your Reviews = Stars in Google = More Clicks = More Sales. Trustist helps businesses simply and easily manage reviews to guarantee an increase in search clicks. This is achieved by: ⭐️ Aggregating reviews from every review site to save time monitoring your reputation in different places
⭐️ Helping you easily collect new reviews to improve your online rating across different review sites
⭐️ Getting stars in your organic Google search results to increase your web-traffic and sales opportunities
⭐️ Automatically sharing your amazing reviews to your favourite social media platforms
⭐️ A One-Stop-Shop to collect, aggregate, display, share, respond, and measure all your reviews If you are looking to generate more sales opportunities, please book a free personalised consultation by reaching out to me at andy.coghlan@trustist.com or book a meeting directly below. https://meetings-eu1.hubspot.com/coghlan
CX StrategyFractional Exec CXO Practitioner @ Fractional Execs Ltd
Nov. 2023Cheltenham, England, United KingdomCMO/CDO/CXO Executive and partner with Fractional Execs offering a comprehensive and effective solution tailored to the specific needs of developing businesses. https://fractional-execs.co.uk/executives
CX StrategyAdvisor & Partner @ Growth Predictor
Nov. 2023 - Mar. 2024United KingdomAdvisor & Business Partner for Growth Predictor FinTech for PE & VC M&A Advisors & Fund Managers
CX StrategyFounder & MD
Aug. 2023Cheltenham, England, United KingdomFounder of a digital customer experience and marketing transformation strategy, consulting, and advisory company. We leverage customer journey mapping, technology, data & ai to incubate new business capabilities, transform customer experiences, drive transformation, and unlock commercial value Mob: +44 (0) 7866 433144
Email: andy@cxstrategy.digtal
Web: www.cxstrategy.digital
AlixPartnersDirector - Digital, Artificial Intelligence & Data
Jan. 2022 - Jun. 2023London, England, United KingdomRemit to build & sell new Customer Experience-led digital transformation capability in EMEA & integrate into global industry offerings for Top 20 Global Management Consultancy with 2500+ employees, & $1bn+ turnover p.a. Created Customer Experience (CX) Value Creation product with focus on using customer journey mapping, data/analytics/AI, & technology to optimise customer experience, marketing outcomes, digital operations, & drive EBITDA through actionable insights:
- Developed Proposition, GTM collateral, sales assets, tools and frameworks, & playbooks
- Won & led exemplar program for a global entertainment company, unlocking +$150m revenue potential - Integrated into industry growth offerings for CPG, Retail, Financial Services, & Travel & Leisure sectors Led Customer Experience Innovation initiatives, disrupting through digital & AI technology
- Oversaw the strategic development of a proprietary NLP Marketing Insights & NBA Platform
- Built Generative AI use cases & playbooks for customer experience, marketing, & eCommerce
Wipro DigitalGlobal Head of Digital CMO Advisory & Marketing Transformation
Jan. 2017 - Oct. 2021London, United KingdomPromoted to launch a marketing transformation practice to re-position & integrate delivery across exiting $200m+ business capability that was fragmented across several disparate business units Presented a 3 year business plan to the CEO and was given the green light to spearhead the cross-company capability & quickly ramp up the team, propositions, & products to take to market & to the analyst community. The CMO & MarTech Advisory practice was launched to help organisations bridge the gap between marketing and IT & ensure successful adoption of marketing technology, data, & agile operating models to drive growth:
- Grew team to 15+ globally at core along with 30+ internal associates in 2 years
-Sold & delivered multiple martech strategy blueprints & roadmaps for $$m tech implementations
- Strategic lead for integrated design, technology, & data wins of over $20m - Launched Marketing Sciences Lab that drove 15x conversion & 6x speed to market
- Positioned Wipro Digital as Leader in Global Marketing Services within the Analyst community
- Advised board on M&A, headed the acquisition & integration of RationalCX, a $50m CX marketing agency
Wipro DigitalGlobal Head of Digital Transformation Strategy
Apr. 2014 - Jan. 2017London, England, United KingdomHandpicked by Global Head as inaugural member of a 5-person senior leadership team to launch Wipro Digital in 2014. Full P&L accountability for the Digital Transformation Strategy Practice focused on driving continuous improvement & business outcomes. I co-created a disruptive new proposition, IP, frameworks & go to market strategy for the digital unit with the mandate to drive digital transformation engagements for clients, whilst also transforming Wipro’s internal operating model to adopt design thinking, agile methodologies, & a digital mindset I also launched & grew a new Digital Transformation Strategy Practice focused on driving continuous improvement & business outcomes. Full P&L accountability & leadership of 20+ multi-disciplinary digital transformation strategists, marketing technologists, and product owners Wipro Digital grew from a $0 to a $2bn business unit within 5 years, with this accelerated growth underpinned by talent acquisition, assimilating existing business units, and M&A
Wipro DigitalDigital Strategy Director
Apr. 2012 - Mar. 2014London, England, United KingdomHeadhunted to build a new digital marketing consulting capability within the marketing & eCommerce technology practice at Wipro, which then rolled into Wipro Digital.
- Spearheaded consulting-led sales for CPG, Retail, FS, Automotive, Manufacturing, Utilities, & Telcos
- Built UX-driven marketing technology capability to front-end $20m+ technology modernization programs
- Managed business-led implementation engagements to ensure client success
Golley SlaterDigital & Data Director
Apr. 2011 - Mar. 2012Cirencester, England, United KingdomAppointed to build a digital marketing & digital intelligence capability to transform from analogue to digital for a UK based integrated marketing agency specializing in data driven & digital marketing with 150+ employees & £20m+ t/o I led ‘thought leadership’, go to market strategy, & management of digital / customer intelligence consulting teams, resulting in ¬£1m+ new business from Royal Mint, Kenco, & Audley Villages. I also developed a new innovative intelligent marketing platform to personalize customer experiences achieving uplift in client contribution of £200k annum in year 1.
TUIE-Commerce, CRM and Digital Marketing Director
Dec. 2009 - Mar. 2011Brighton, England, United KingdomRecruited to start-up a new digital & ecommerce B2B & B2C capability & so transform to digital-led business for the Education Division of a global travel organization, specializing in schools travel, gap travel, language learning, & sports tours I created the digital strategy, IT Strategy, mobile, & online/offline sales & marketing plans to accelerate growth in digital B2B/B2C sales for 18 global businesses & 30 brands which increased web bookings 20% YoY across D2C brands As part of this strategy, I centralized the European & North American digital capabilities into a CoE across strategy, operations, technology & data to effect cost savings & enhance customer experience through the delivery of 10+ new websites in 12 months.
Jordans LtdDirector Of Marketing & Digital Services
Dec. 2006 - May. 2009Bristol, England, United KingdomHeadhunted to head up a new digital transformation unit to continuously digitize legacy technology & build new digital marketing capability I transformed the capability and digital operating model for all on-line activity that included digital platforms & products, sales & bid management, brand communication, web, & digital marketing, leading to an increase in digitized revenues by 20% year on year. I also developed new growth ventures and revenue streams, leading a 20 strong eBusiness product development team that built and launched 10+ new digital products, creating incremental product pipeline
ResponsysHead of Enterprise Customer Success Strategy, EMEA
Aug. 2004 - Nov. 2006Reading, England, United KingdomHeadhunted to help expand & grow a US-based Lifecycle Marketing Software-as-a-Service (SaaS) provider into EMEA, leading consulting-led sales & customer success for the region As part of Enterprise leadership team, I grew the EMEA business through consulting-led sales. GTM strategy for EMEA market expansion winning new logos such as Which,, More Than, Thawte, and GM, & attaining on target for personal sales of £800k SaaS revenue in new region I also created a repeatable lifecycle marketing model for continuous improvements to ensure client success & leveraged this framework to manage customer success for clients such as HP, Lufthansa, & Avis. For one new client, adopting the model increased volume of digital generated business leads by over 400%, & improved conversion by 50%
HavasDirector of Strategy & Consulting, Euro RSCG Circle
Jun. 2000 - Aug. 2004Bristol, United KingdomInternal movement to head up a new digital consulting arm within Brann's sister agency Euro RSCG Circle - both now part of Havas Helia I built & led a team of 10+ digital consultants to provide strategic leadership on accounts such as HSBC, Zurich, Army Recruitment Group, Volvo, Peugeot, Budweiser, & Diageo I was also the global digital strategy & consulting lead for Volvo:
- Owned strategic development of a new centralized Global Internet Platform
- Led award winning omni-channel marketing strategy for XC90, V50, & S40 launch campaigns
- Developed new & used owners strategy
- Created 2005/6 Volvo Ocean Race strategy, driving 2.5x visitors over previous race and >3x sponsor leads
HavasBoard Account Director & Head of Planning, Brann Worldwide
Jun. 1991 - Jun. 2000Cirencester, England, United KingdomJoined as graduate at Brann (Havas Helia) ending in dual account management & strategy leadership role
- Headed the Automotive, Financial, & B2B business group with P&L growth from £3m to £5Mn - Won consecutive Precision Marketing awards for DHL (Cradle to Grave) & Peugeot (205 Launch) - Headed Integrated marketing planning for Peugeot, Dolland & Aitchison, & DHL accounts
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